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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Sam Stanford

Profile picture of Sam Stanford

@sam-stanford

Active 5 years, 3 months ago
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  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Revenue Model/Investment, on the site Kaleidoscope 5 years, 5 months ago

    Our main revenue source will be from a software package that will be sold to ecommerce companies. The valuable information available through our system will be our main selling point to these companies.  The […]

  • Profile picture of Sam Stanford

    Sam Stanford posted a new activity comment 5 years, 5 months ago

    Great post, Lauren,
    I’d say where online store experiences can be improved with VR tech, they will be. Your example of trying on clothes is a good one. But I can see VR in retail becoming something like 3D TV; the novelty an excitement wore off pretty quickly when it became obvious what a one-trick pony 3D TV was. People realized that watching…[Read more]

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    Sam Stanford posted a new activity comment 5 years, 5 months ago

    Good post Eni!
    @Rachel, your interior design idea is great. I’ve actual seen it in practice in my industry (apartment rentals) in some of the higher end-leasing offices. The problem is that the real estate tour VR experience is limited at best; it essentially consists of the 3D renderings and marketing materials these companies use on their…[Read more]

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  • Profile picture of Sam Stanford

    Sam Stanford posted a new activity comment 5 years, 5 months ago

    Good post, Eni!
    I couldn’t agree more with your assessment of the importance of social listening. But it can feel like such a massive undertaking with the deluge of content and noise being generated on social media. It also can seem like like two sides to the same coin; if I’m trying to reach a large audience then I need to be listening to that…[Read more]

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  • Profile picture of Sam Stanford

    Sam Stanford posted a new activity comment 5 years, 5 months ago

    While I totally agree that some acknowledgment and expression of sorrow from Musk and Tesla right away after news of the crash broke warranted, the media’s response to this crash was abhorrent. The New York Times called it a “wake-up call” for consumers and the industry. This is from a single accident. There are 33,000 of those in the U.S. each…[Read more]

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  • Profile picture of Sam Stanford

    Sam Stanford posted a new activity comment 5 years, 5 months ago

    On today’s web, the website is the equivalent of the brick and mortar shops from 20 years ago. The internet began displacing traditional brick and mortar, because of the disruptive innovation of having that shop come to you. As we dive deeper into the matrix and put more of ourselves online, a traditional website is outside the confines of your…[Read more]

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  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Is Social Media Making Marketers Forget the Basics?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 5 months ago

    Good customer service on social media is obviously a must for modern brands, and it certainly is plus for customer retention, however it isn’t the only means by which brands need to be using social and tech to […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, This Just In, Fake News Bad, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    This article details a study conducted by the author on the proliferation of fake news this past election cycle. We’ve seen a lot of these graphics but I found this one especially compelling:

    This graph is […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, The Adult Entertainment Business Will Revolutionize VR (Obviously), on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

    It’s not a secret that the adult entertainment industry has led the way in tech innovation. Guest speaker Melissa Finney had even made mention of the innovative nature of that space in her presentation when t […]

    • Profile picture of Michael Nailor
      Michael Nailor replied 5 years, 6 months ago

      It’s probably not so great for me to admit that I was thinking about that throughout her presentation! I remembered an episode of Big Bang Theory where Howard was designing a device that could send kisses over the Internet for Leonard’s long-distance relationship.

      It’s only a step from there to expanding the technology that “evokes” a great number of other intimate contacts.

    • Profile picture of Jennifer Strock
      Jennifer Strock replied 5 years, 6 months ago

      So true! I hadn’t considered pornography during the VR discussion, but it is indeed such an obvious genre for the technology.

      According to Google Trends, interest in VR porn exceeds interest in VR games, movies and sports:

      http://www.geekwire.com/2016/porn-driving-demand-virtual-reality-headed-next/

    • Profile picture of Joe Brown
      Joe Brown replied 5 years, 5 months ago

      People have always said sex sells. I think it is safe to assume sex drives innovation as well. That industry is what pushed streaming video among a handful of other things. In fact, there is an article on Business Insider “PORN: The Hidden Engine That Drives Innovation In Tech”. http://www.businessinsider.com/how-porn-drives-innovation-in-tech-2013-7

    • Profile picture of Eni Lile
      Eni Lile replied 5 years, 5 months ago

      Great post Sam. I definitely see VR becoming really huge in the Porn Industry. Regular porn videos probably wont even exist anymore in the future they will all probably switch to doing everything in VR. I’m curious to see how marketers will start using VR in different ways to connect with their customers.

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, To Post or Not to Post?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    I’ve lived in my town for almost 10 years, and I grew up less than 5 miles away from here. I’d heard of the ‘the abandoned cemetery’, knew of it’s general vicinity, and had at times, even sought it out on my […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, 3 End-of-Summer Clicks, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

    Click #1

    The video in this tweet manages to fit in a breathtaking amount of brand images, including a shot of the tweeter’s book, (not sure how a business book is a back to school item for el […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Things I'll Admit to Having Clicked On, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

    ‘Kanye West’s Saint Pablo Tour is the Best Concert of All Time’
    I think this is supposed to be a review, or concert criticism of some sort, although there isn’t a shred of anything critical here. I honestly […]

  • Profile picture of Taja West

    Taja West and Profile picture of Sam StanfordSam Stanford are now friends 5 years, 8 months ago

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, "Leading by Example" is Actually Effective Communication, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago

    After having some time to reflect on Wednesday’s discussion regarding organizational change and effectively communicating such changes, it struck me that the notion of “leading by example” is not an effective w […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, User Interface Design in Real Estate Development, on the site MIS 5109: User Experience Design 5 years, 10 months ago

    If you’ve ever seen one of the countless rehab and interior design shows on television then you are definitely familiar with the words “open concept”. You’re also familiar with it if you’ve ever searched for a […]

    • Profile picture of Steve Levine
      Steve Levine replied 5 years, 9 months ago

      @Sam-Stanford, you are so right about open concept practically taken for granted nowadays. I like the parallel you drew between architecture and technology.

    • Profile picture of Rachael Creehan
      Rachael Creehan replied 5 years, 9 months ago

      Hi Sam,

      This is an interesting parallel I would have never thought of. However, less is more seems to be a common theme among many aspects of life. It makes sense that this would apply to both areas of design, The open concept is very innovative, but yet it seems so obvious in retrospect.

    • Profile picture of Holly Pfeifer
      Holly Pfeifer replied 5 years, 9 months ago

      The value of simplicity can be seen in the most used website in the world: Google.

      Although it can provide immense value for users, the window the the utility that it provides is one that has a clear CTA: type a query and gain access to information of or relating to that query.

      It’s easy now a days for designers and the likes to get so caught up in all the new trinkets and features we can implement to try and make the UX as pleasant as possible. However, when it comes down to it, just like with this piece on real estate “decomposition”, less is more – always provide what the user wants. Fewer options means greater likelihood of acting on your goal and less likelihood leaving due to decision fatigue.

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, You Have to Want to Solve the Right Problem, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago

     

    This quote from the Harvard Business Review article, Are You Solving the Right Problem?, really resonated with me and my experience with organizational problem-solving and process improvement;
    Someone in t […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Where Does My Design Fit?, on the site MIS 5109: User Experience Design 5 years, 11 months ago

    My main take away from the readings on usability is that a design must work in the world at large, and without a fluidly integrated function within an ecosystem it’s usability is impeded essentially by its lack […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Summary 3 – Berkshire's Website Looks Like What?!, on the site MIS 5109: User Experience Design 5 years, 11 months ago

    I chose Berkshire Hathaway’s website to illustrate this week’s design principles for two reasons. One is the site is a case study in what not to do, and the second is the sheer novelty and shock when you find out […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Sales Vs. Marketing in a Company of Two, on the site MIS 5102: Process Improvement and Innovation 5 years, 11 months ago

    Reading “Ending the War Between Sales and Marketing”, I was impressed by the author’s to-a-tee diagram of how these sales vs. marketing conflicts naturally play out, and the applicability of the concepts to what I […]

  • Profile picture of Sam Stanford

    Sam Stanford wrote a new post, Apartment Rental Customer Journey, on the site MIS 5102: Process Improvement and Innovation 5 years, 11 months ago

    Using the basic frame work that Richardson laid out in “Using Customer Journey Maps to Improve Customer Experience”, I created a customer journey map for the apartment rental journey. Check it out:

    What […]

    • Profile picture of Keaton Batten
      Keaton Batten replied 5 years, 11 months ago

      Sam, I really like the journey map you made. It does a great job at getting to the root of the problem of apartment hunting… Lack of Information! In all four of your barrier sections you talk about lacking of information, from not enough marketing information to not enough helpful information, apartment hunting can be like fishing in the dark. When it comes to apartment hunting you never have enough information and this very quickly leads to frustration. From finding the perfect place online and then finding out it has already been rented to finding out that your pet is not welcome, the disconnect between available information and helpful information can be enormous!

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