Ryan Walsh

Great Post Ryan!

Should of put my money on them “Golden Knights’! Yes gamification serves as a great way to foster engagement, and a great way to in-fact give out incentives, and even pester for some solid reviews, in this case the page creates a sense of community where the NHL, etc. can communicate with their fans and keep the pot moving even when content for some reason starts to resemble…. paint drying on a wall. Even games that use vids to “Spot the difference” can boost views and get more traction. I must say in respect to the ‘gamify’ example here on Twitter – hilarious – these two teams slugging it out on a ad hoc connect-four game brings social gamification to another level.

Wow. Like we all need another reason to not make dinner! This reminds me of the “one click ordering” from amazon, or even the “dash buttons”. Anyway to make our purchases require less clicking! When I first saw your post I wondered if there was some sort of confirmation about the order, like what if you just accidentally open the app or your toddler takes your phone and orders a whole bunch of pizza!? But the timer idea is really cute. Also, the same could be said for Uber Eats, when it comes to toddlers taking your phone away. I personally love Uber Eats and their entire app and ordering process. Not that I don’t get down with some dominos, but everything about the Uber Eats app just pleases me. I love the accountability, customer service, app design and interface and the driver tracking! It may take me longer to place an order, but my experience is more enjoyable and likely a little bit healthier!

Good pick for this weeks post!

Great Post! I personally have never been a big fan of Dominos pizza but I can only imagine if Papa Johns did this! This process does seem very similar to the One Click method as Sarah mentioned before. This is great if you’re trying to order rather quickly and generally order the same thing. I feel that limiting the clicks on a purchase make it easier for people to make impulse purchases though without really thinking it all the way through.

Zero Click is definitely for their loyal customers that know what they want, not for the ‘sightseers’ that are thinking about Dominos and want to see what grabs their interest. It is a great solution to a customer problem. The fact that it is a separate app from their main one shows that they have they needs/wants of their loyalist customers in mind. You are hungry, you want your favorite Dominos, and you don’t want to have to go through clicks and screens to get there. If I was a Dominos loyalist I would so use that app. For the sightseers and semi-loyalists (like me), their main app and mobile site are well set-up to provide the information and experience for those user needs. Hmm. It’s time for dinner and nobody feels like cooking, perhaps it is Domino’s tonight!

Given how ornate some of these delivery UIs can be combined with how complex the menus are becoming, this makes perfect sense for a brand like Domino’s. I have to imagine most people think of Domino’s as a comfort food of sorts and have their favorites. Can’t think of too many nights I’ve wanted pizza and thought “now is the time to get creative”.

Also, this makes a ton of sense as they roll out new products as the “zero order” timer screen would just need a choose-your-own-adventure type button to go “default” or “live dangerously”.

On that note, I would definitely roll the dice if Domino’s included a Google-esque “I’m feeling lucky” option for zero click.

Great Post Ryan, and by far the most hilarious of the semester! To me it looks like Slim Jim doesn’t give two long boi’s, when every other beef jerky and meat stick brand (like my favorite CHOMPS) are championing a natural, organic, grass-fed fury to lure in your typical health conscience consumer. Slender James seems rather apathetic and goes all out with it’s “community” archetype of “Boi” memes, some how I think that Macho Man” Randy Savage is laughing too. A community of comical memes is a social media win, yet in actually selling the product I do wonder… is Slim-Jim’s satire actually winning more long boi sales in the homestretch, interested to know your thoughts.

Great Post Ryan! I love when brands have funny personalities on facebook/instagram. It makes me want to buy them more because it keeps away from the serious humdrum and make light of things. I haven’t had a slim jim in years but I might actually go a buy a slim jim now.

Great post! My boyfriend showed me their Instagram a while ago and while I eat a slim jim once in a blue moon, I follow their page because it’s hilarious.

Ryan,

I have to agree with you. When I first managed social media accounts, I didn’t have a need for a program to schedule my posts in advance. As I was gathering more insights and knowledge into social media marketing, I then discovered how much planning went into being a Social Media Manager.

After 3 years with one account, other franchise owners reached out for my services and it became very difficult to keep up with every account and social network. I struggled to find a platform that could make posting to multiple social media networks easier. After some research and multiple free trials, I finally found a platform that was easy to schedule and maintain my content.

As of now, I manage 5 different Facebook, Instagram, and LinkedIn accounts, and Sprout Social has made my life a lot easier. It still requires a lot of planning, but I am able to see each account’s activity by social network, all in one screen. What have you found to be the best scheduling tool for social media management?

Another great post, Ryan! I like your connection to our meetup in class; I also found his TD Bank example to be very interesting (who knew people would want flower icons, etc. on their banking app?). I think A/B testing is a great way to improve effectiveness of marketing and ads, and one whose benefits outweigh the time and cost it takes to run. Making judgements based on “gut” can end up costing a company much more than what it would cost to run an A/B test. I think it’s the best way to find out what the people want, because web analytics don’t lie!

Ryan, awesome post! I personally think that A/B testing is one of the easiest ways of seeing what works with your target audience and what doesn’t. For example, we do A/B testing for student emails and faculty emails, in which we send the same email out at different times during the day, and we see which performs better. While I think A/B testing could be fairly easy, you also need to do it multiple times to get an accurate measurement of success to see what truly works and how your audience will react. The value definitely outweighs the time consumption, in my opinion, because if you keep doing something wrong and your A/B testing tells you it should be done differently, then you will change the way you do that specific task for the better.

This was great Ryan! I’m constantly conducting A/B testing for our social media pages because I’m on a one-person team, myself. I found it to be extremely beneficial when I meet with corporate and I discuss what improvments should be made. Without A/B testing, I can’t see what’s working or what we need to improve on for our digital presence. It’s rare to find Senior Care companies that are pushing relevant and interesting content, so I find myself doing A/B testing to see what sticks with our audience and keeps them engaged.

Hi Ryan in placing Facebook A/B tests myself I noticed that they allow you to test either Creative, Audience, Delivery Optimization or Placement. Did you ever try to do an A/B test with placements instead of creative? And have you tried with the A/B tests one ad format versus another? I’m curious what your experience has been. I think it is interesting that Facebook does A/B testing and it does offer valuable insight but I did also notice that in order to get really good results and stay within budget parameters it is challenging. When you start to place the ad, they auto fill in the daily budget and give you a results percentage but if you lower the budget that result percentage goes WAY down. I wonder if there is value, as you mentioned, given the amount of time it takes to place these A/B test plus the need to commit to more budget.

Ryan, I think testing is so important. You can often be surprised by the results. I run a lot of FB and Google ads and, like you, it is interesting to see what resonates; images and words. I think experimentation in marketing is necessary to see what messaging might work better. If we never try, we’ll never know.

I guess this great example of how you can’t please everyone. I personally think it was a smart to decision to merge feature from the mobile version to the desktop version. It ultimately provides a more consistent user experience across platforms which is important. Like you said, we’ll get used to it.

Nice post, Ryan! I agree with Nichole and think it is a good idea to offer a consistent experience across platforms. However, I think it would be advantageous for all features to be available on both mobile and desktop. One thing that I find extremely irritating when I’m using Instagram on my desktop for work, and cannot access the users’ contact information because there is no “email” option on the desktop version of Instagram. Why do you think they restrict some options to certain devices (mobile vs desktop)? Especially in this case with Instagram, the desktop site should never have more restrictions than the mobile site in my opinion. Overall, I think that Twitter is moving in the right direction because it improves usability, but all features should be available across all modes of usage.

Hey Ryan,

I completely agree with Emily and think that all features should be available on both mobile and desktop. I believe the designers of these apps were initially pushing for so many users to download the app but realized that many users use the app for business reasons as well, hence the new ability to switch between accounts seamlessly. When I oversaw the Twitter page at Gift of Life Family House, I almost always used the desktop version but yearned for a more hybrid experience. Although that is no longer a function of my new position, I can only imagine how this redesign is making user’s lives easier. As Nichole said, you just can’t please everyone, so I guess people who do not like it have to either suck it up or complain enough to get the designers to switch back to the old design.

I love this! I was not even aware that Twitter had this feature. I hate the fact that my Instagram is not in chronological order and it really can be an inconvenience at times. Although I believe that Twitter is one of the best social media platforms there is, this feature will definitely help user experience and keep the whole purpose of Twitter being a place for current new source on the frontline.