@regina-olkowski
Active 3 days, 4 hours ago-
Abby Merola wrote a new post, Certifications Certificates, on the site Abigail Merola 1 week, 1 day ago
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Demi Li's profile was updated 1 week, 2 days ago
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Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 1 month ago
As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]
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Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 1 month ago
In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]
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Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 1 month ago
Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]
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Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 1 month ago
In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story.
What was once your typical blue, sans serif logo […]
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Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 1 month ago
This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]
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Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 1 month ago
Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]
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Ryan Hartman wrote a new post, Brand Activation, on the site Ryan Hartman 1 month ago
Coachella Fantasy Meets the Metaverse Fantasy
How are parents of infants supposed to get first-hand feedback on baby strollers if the only humans who have actually “used” the product can’t talk? Sure, they […]
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Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 1 month ago
Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]
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Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 1 month, 1 week ago
This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]
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Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 month, 1 week ago
A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […] -
Andrea Mowers wrote a new post, Into the Weeds with Google Analytics 4, on the site Andrea K. Mowers 1 month, 1 week ago
In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]
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Henry Fountain wrote a new post, Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies, on the site MS-Digital Innovation in Marketing 1 month, 1 week ago
Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]
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Hilary Myers wrote a new post, Everyone’s Getting Hitched!, on the site Hilary Myers 1 month, 2 weeks ago
The wedding industry is experiencing a noticeable boom this year – the most weddings since 1984 – due to postponed and rescheduled weddings from the pandemic. 2.5 million weddings are expected to happen thi […]
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Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 1 month, 2 weeks ago
Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]
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Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 1 month, 2 weeks ago
As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]
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Krupa Bhatt wrote a new post, Using Data Visualization to Tell a Data Story, on the site Krupa Bhatt 1 month, 2 weeks ago
Companies are addicted to data because it helps in the development of profitable business opportunities. However, sometimes that’s not the case because those who spend time gathering data have a tendency to want t […]
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Brandyn Graham wrote a new post, The Best Channel For You, on the site e-portfolio 1 month, 2 weeks ago
Over the years, the impact of social media has gone from being a source of entertainment to a fully integrated part of nearly every aspect of life for many individuals. Consumers check social media for news […]
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Gabby Gutierrez wrote a new post, Optimizing Your Creative Content for Data Collecting, on the site Gabby C. Gutierrez 1 month, 4 weeks ago
Adobe Sensei is streamlining, assets and collecting data to optimize the campaign journey of potential customers and viewers for companies. By creating a tool that allows more room for experimentation across […]
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