Regina Olkowski

As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]

In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]

In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story. 

What was once your typical blue, sans serif logo […]

This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

Coachella Fantasy Meets the Metaverse Fantasy

How are parents of infants supposed to get first-hand feedback on baby strollers if the only humans who have actually “used” the product can’t talk? Sure, they […]

Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]

This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]

Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]

The wedding industry is experiencing a noticeable boom this year – the most weddings since 1984 – due to postponed and rescheduled weddings from the pandemic. 2.5 million weddings are expected to happen thi […]

Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]

Companies are addicted to data because it helps in the development of profitable business opportunities. However, sometimes that’s not the case because those who spend time gathering data have a tendency to want t […]

Over the years, the impact of social media has gone from being a source of entertainment to a fully integrated part of nearly every aspect of life for many individuals. Consumers check social media for news […]

Adobe Sensei is streamlining, assets and collecting data to optimize the campaign journey of potential customers and viewers for companies. By creating a tool that allows more room for experimentation across […]