@regina-olkowski
Active 1 month, 1 week ago-
Regina Olkowski posted a new activity comment 2 months, 2 weeks ago
Hi Megan,
This is so neat! I haven’t heard anything about this before so it was an interesting read for me! For me personally, I love this idea of leveraging AI and I would go so far as to pay for it. I am not a big makeup person but that’s partially because I get anxiety walking into a store like Sephora. I never know what I’m looking for, I…[Read more]
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Regina Olkowski wrote a new post, An Avatar that goes beyond a James Cameron film, on the site Regina Olkowski 2 months, 2 weeks ago
This week in New Zealand, the APEC Summit will officially come to an end. You might be wondering… “What is APEC?” APEC stands for the Asia-Pacific Economic Cooperation, an economic forum consisting of 21 count […]
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Regina Olkowski wrote a new post, When "You do you" is more than just an expressive slogan, on the site Regina Olkowski 3 months ago
Recently in our digital marketing class, we discussed what makes for a strong positioning statement and value proposition and why it’s a vital component to the foundation of any business. What are your cu […]
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Regina Olkowski posted a new activity comment 3 months ago
Great post, Brandyn, and very timely following yesterday’s meetup with Ajinkya Jogelkar! A strong value proposition goes hand in hand with identifying a solution to the customers problem, both centered around this concept of customer centricity. While a unique value proposition is incredibly important, I think one other point of consideration is…[Read more]
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Regina Olkowski wrote a new post, IoT: Disruptor or Integrator?, on the site Digital Marketing MKTG 5604 Fall 2021 3 months ago
It is no surprise that we are in the midst of a technological revolution. Exacerbated by COVID-19, not only have industries pivoted to a digital model in the corporate setting but at home, we have never been so […]
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Hey Regina! This was a super interesting post, I constantly think about how cable has refused to keep up with technology compared to streaming services. At this point, I don’t know anyone under the age of 50 who has cable. I have several different streaming services, including Hulu Live TV, and altogether the cost is still less than most cable providers charge. I agree that mobile providers will be able to keep up with demand, especially as providers are constantly trying to improve service to remain competitive. I could see them facing similar challenges as cable providers, but I think they’ll be more receptive to change than cable has been. This was an interesting read, thanks for posting!
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Regina Olkowski posted a new activity comment 3 months, 1 week ago
Hi Henry,
Great post! Interestingly enough, I was with my dad at his doctor’s appointment last Friday and his oncologist was reviewing his medical history + list of medications he was currently prescribed by his primary. Long story short, there were at least two medications that – not only did my dad not know why he was taking them everyday,…[Read more]
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Regina Olkowski posted a new activity comment 3 months, 1 week ago
Hi Olivia! I love how this post expands on the conversation we had in class on Wednesday. There’s a lot to unpack here. I agree with Hannah in that the impact of IoT across all industries is substantial and will continue to be. It’s ability to generate real-time insights is a major competitive advantage. From a con standpoint, I think the obvious…[Read more]
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Regina Olkowski wrote a new post, Digital platform influencers – Investment recommendations or conflicts of interest?, on the site Information Technology Management MIS 5001 Fall 2021 3 months, 1 week ago
My current role supports two high growth segments – SPACs (Special Purpose Acquisition Companies) and Sustainability & ESG. A large part of that entails staying abreast of the ever changing regulatory landscape. […]
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Montrease,
I admittedly didn’t realize until later in the evening that there was in fact an outage (I attributed my social troubles to really poor Comcast internet 😉 ) I must say, I thoroughly enjoyed the ensuing memes that resulted from this. I personally don’t think it was the worst thing that could happen (I know, easy for me to say.. I…[Read more]
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Samantha,
Great post! I am guilty of lounge wear on the bottom and a blouse and full face of makeup up top for my Zoom meetings! I have a closet full of clothes still collecting dust! In response to your article, I do think that Primark is … missing the mark! I don’t think this type of model is sustainable. I think it’s easy to say that…[Read more]
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Henry! Couldn’t agree more. As a marketer, I myself have had to pivot substantially during the pandemic. We’ve had to realign budgets from in person programming and print collateral to substantial investments in paid search, webpage redesign, etc. By the way, at the time, I admittedly had no experience with any of the latter but learned…[Read more]
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Arpana! I couldn’t agree more, It’s pretty fascinating to see how so many industries were able to successfully pivot and not only survive, but thrive!
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Alexis,
Great post! Like Montrease, I’m uneasy and feel that there are pros and cons to each. While very cool (especially for someone like me who loves personalization!), I don’t necessarily think the KFC meal suggestion tool is worthwhile. I feel as though, with fast food drive though, people already know what they want – quick and easy…[Read more]
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Regina Olkowski posted a new activity comment 3 months, 2 weeks ago
Hi Arpana,
I love this post! As a huge Zara fan myself, I had no prior knowledge of the value drivers of their business model. I do wonder how, given how heavily this model relies on an efficient supply chain, Zara is faring in this current environment. Also, I know that they don’t invest in advertising; but, instead, opt for retail…[Read more]
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Regina Olkowski wrote a new post, Consumer behavior's lift and shift… and stick?, on the site Digital Marketing MKTG 5604 Fall 2021 3 months, 3 weeks ago
A year and half into the pandemic, we’ve witnessed significant shifts in consumer values and behaviors especially in relation to those industries significantly disrupted by COVID-19. While some of these shifts may […]
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Great thoughts, Regina!
Pandemic changed our perspective in more than one way as a consumer/customer. From an e-commerce perspective, few things that have changed for me are my cart size and frequency of shopping. I remember before the pandemic, the weekly grocery was a ritual. Now it doesn’t happen that way. We do a mix of online and physical trips (where), keep our shopping carts a little flexible (what), and easily cut the overall number of trips. This is the new standard way that is more convenient and saves time, effort, and money.
As you have mentioned, COVID also changed the way we depend on locals logistics.
In many parts of the world, when states and cities were going through complete lockdowns, people returned to local grocery vendors, losing business otherwise. TBH I can’t name any industry that is lagging in digital adoption. I am so excited and amazed that most of the sectors surrounding us daily, be it media and entertainment, education, healthcare, IT product & services and telecommunications, fitness, not only coped and survived during the pandemic but are thriving post-pandemic.-
Hi Arpana! I couldn’t agree more, It’s pretty fascinating to see how so many industries were able to successfully pivot and not only survive, but thrive!
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What a read!
I couldn’t agree more. Consumer behaviors have absolutely changed because of the pandemic, and these behaviors will most likely stay as a result! We now see this dramatic shift in purchasing in that convenience is now even more key than ever! Because of this, companies will have to increase all types of areas including supply chain management, delivery ease, UX on websites, and others. This being a huge reason why people like us are in our DIM program!
As for your question, I am actually unsure! Many companies like apple, amazon, facebook, and even google have profited tremendously during the pandemic because of their adaptability through technological means. I would have to say I guess healthcare companies need to stay up to date with interactions, and while administering medical advice can be hard over the internet, it needs to be something that can happen adn soon!
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Hi Henry! Couldn’t agree more. As a marketer, I myself have had to pivot substantially during the pandemic. We’ve had to realign budgets from in person programming and print collateral to substantial investments in paid search, webpage redesign, etc. By the way, at the time, I admittedly had no experience with any of the latter but learned quickly! When you take a holistic look at how even the non-tech giants have shifted, it’s pretty incredible. Curious to see how this will landscape will continue to shift even post-pandemic. Appreciate your thoughts!
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Great article, Regina
I think it’s very possible that the food market has been disrupted forever and will go the way of the large chain book stores. With groceries able to be purchased and delivered easily it seems likely that once the industry catches up with the idea that they no longer need brick and mortar stores, many of these will morph into warehouses that reflect a similar experience to how Amazon has taken over retail experiences.In regards to your question, I think that experience-based industries that were hit the hardest by Covid (i.e. Performing arts, movie theaters, restaurants, perhaps even athletics and tourism) are still a bit lost when it comes to the post-covid reality. Many parts of these industries made survival-based attempts to adapt, but I wonder about their attempt to return to pre-covid status quo without understanding that the landscape has changed in ways that dramatically change their industries. We’ll see!
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Ryan Hartman and
Regina Olkowski are now friends 3 months, 3 weeks ago
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Regina Olkowski posted a new activity comment 4 months ago
Ah the good ol’ airline industry. I struggle with this one! I greatly value the flexibility that Southwest offers and believe that all airlines should take that same flexible approach – especially considering most airlines flex that same “expectation of flexibility” on their end – “we overbooked your flight and therefore need to bump you”; “your…[Read more]
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Regina Olkowski posted a new activity comment 4 months ago
Megan,
Great post! It’s pretty incredible how great of an impact Tik Tok has had on purchasing decisions. When I went to Starbucks the other day, there was actually a sign on the door reading “FYI. Many beverages, i.e. “the pink drink”, featured on Tik Tok have dairy in them. Please advise on any dairy restrictions in advance of ordering.”…[Read more]
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Taylor Hemphill and
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Montrease Cottle and
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