@regina-olkowski
Active 3 weeks, 1 day ago-
Regina Olkowski wrote a new post, PSA: You Can Create a Solid UX Design Without Sacrificing Privacy, on the site Regina Olkowski 3 weeks, 1 day ago
The manner and sheer volume in which data is collected, analyzed and shared has never been as apparent as it is today. Digital data sharing and engagement, such as online shopping and banking, have opened so many […]
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Regina Olkowski wrote a new post, New Experity BI Platform Creates New Possibilities in Healthcare, on the site Regina Olkowski 3 weeks, 1 day ago
The amount of data at our fingertips is limitless. Data opens new possibilities from a cost savings standpoint, allows us to gather insights and offers a competitive advantage to make better, more informed […]
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Regina Olkowski wrote a new post, Tech Companies Prepare: 15 Emerging UI/UX Design Trends on the Horizon, on the site Regina Olkowski 3 weeks, 1 day ago
The “godfather” of UX design and the first person to coin that title, Don Norman, once said, “We must design for the way people behave, not for how we would wish them to behave.” A strong user experience is inte […]
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Regina Olkowski wrote a new post, Project Management Foundations Certification, on the site Regina Olkowski 3 months ago
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Regina Olkowski wrote a new post, Requirements Elicitation and Analysis Certification, on the site Regina Olkowski 3 months ago
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Regina Olkowski wrote a new post, Agile Project Management Certification, on the site Regina Olkowski 3 months, 1 week ago
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Regina Olkowski wrote a new post, Back to basics: Considerations for a CTA beyond a click, on the site Regina Olkowski 4 months, 1 week ago
In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act. By starting with the why, you can then […]
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Regina Olkowski wrote a new post, Let's make big data even "bigger", on the site Regina Olkowski 6 months ago
In the How Data is Changing the Role of Marketers article, I wholeheartedly agree with Benton’s assessment as data being a total disruptor to marketers everywhere and how intrinsically important it is to entire c […]
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Regina Olkowski posted a new activity comment 9 months, 1 week ago
Hi Megan,
This is so neat! I haven’t heard anything about this before so it was an interesting read for me! For me personally, I love this idea of leveraging AI and I would go so far as to pay for it. I am not a big makeup person but that’s partially because I get anxiety walking into a store like Sephora. I never know what I’m looking for, I…[Read more]
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Regina Olkowski wrote a new post, An Avatar that goes beyond a James Cameron film, on the site Regina Olkowski 9 months, 2 weeks ago
This week in New Zealand, the APEC Summit will officially come to an end. You might be wondering… “What is APEC?” APEC stands for the Asia-Pacific Economic Cooperation, an economic forum consisting of 21 count […]
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Regina Olkowski wrote a new post, When "You do you" is more than just an expressive slogan, on the site Regina Olkowski 9 months, 3 weeks ago
Recently in our digital marketing class, we discussed what makes for a strong positioning statement and value proposition and why it’s a vital component to the foundation of any business. What are your cu […]
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Regina Olkowski posted a new activity comment 9 months, 3 weeks ago
Great post, Brandyn, and very timely following yesterday’s meetup with Ajinkya Jogelkar! A strong value proposition goes hand in hand with identifying a solution to the customers problem, both centered around this concept of customer centricity. While a unique value proposition is incredibly important, I think one other point of consideration is…[Read more]
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Regina Olkowski wrote a new post, IoT: Disruptor or Integrator?, on the site Digital Marketing MKTG 5604 Fall 2021 10 months ago
It is no surprise that we are in the midst of a technological revolution. Exacerbated by COVID-19, not only have industries pivoted to a digital model in the corporate setting but at home, we have never been so […]
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Hey Regina! This was a super interesting post, I constantly think about how cable has refused to keep up with technology compared to streaming services. At this point, I don’t know anyone under the age of 50 who has cable. I have several different streaming services, including Hulu Live TV, and altogether the cost is still less than most cable providers charge. I agree that mobile providers will be able to keep up with demand, especially as providers are constantly trying to improve service to remain competitive. I could see them facing similar challenges as cable providers, but I think they’ll be more receptive to change than cable has been. This was an interesting read, thanks for posting!
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Regina Olkowski posted a new activity comment 10 months ago
Hi Henry,
Great post! Interestingly enough, I was with my dad at his doctor’s appointment last Friday and his oncologist was reviewing his medical history + list of medications he was currently prescribed by his primary. Long story short, there were at least two medications that – not only did my dad not know why he was taking them everyday,…[Read more]
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Regina Olkowski posted a new activity comment 10 months, 1 week ago
Hi Olivia! I love how this post expands on the conversation we had in class on Wednesday. There’s a lot to unpack here. I agree with Hannah in that the impact of IoT across all industries is substantial and will continue to be. It’s ability to generate real-time insights is a major competitive advantage. From a con standpoint, I think the obvious…[Read more]
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Regina Olkowski wrote a new post, Digital platform influencers – Investment recommendations or conflicts of interest?, on the site Information Technology Management MIS 5001 Fall 2021 10 months, 1 week ago
My current role supports two high growth segments – SPACs (Special Purpose Acquisition Companies) and Sustainability & ESG. A large part of that entails staying abreast of the ever changing regulatory landscape. […]
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Regina Olkowski posted a new activity comment 10 months, 1 week ago
Hi Montrease,
I admittedly didn’t realize until later in the evening that there was in fact an outage (I attributed my social troubles to really poor Comcast internet 😉 ) I must say, I thoroughly enjoyed the ensuing memes that resulted from this. I personally don’t think it was the worst thing that could happen (I know, easy for me to say.. I…[Read more]
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Regina Olkowski posted a new activity comment 10 months, 1 week ago
Hi Samantha,
Great post! I am guilty of lounge wear on the bottom and a blouse and full face of makeup up top for my Zoom meetings! I have a closet full of clothes still collecting dust! In response to your article, I do think that Primark is … missing the mark! I don’t think this type of model is sustainable. I think it’s easy to say that…[Read more]
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Regina Olkowski posted a new activity comment 10 months, 1 week ago
Hi Henry! Couldn’t agree more. As a marketer, I myself have had to pivot substantially during the pandemic. We’ve had to realign budgets from in person programming and print collateral to substantial investments in paid search, webpage redesign, etc. By the way, at the time, I admittedly had no experience with any of the latter but learned…[Read more]
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Regina Olkowski posted a new activity comment 10 months, 1 week ago
Hi Arpana! I couldn’t agree more, It’s pretty fascinating to see how so many industries were able to successfully pivot and not only survive, but thrive!
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