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Rebecca Zinn wrote a new post, Extra Credit, on the site Digital Marketing MKTG 5604 Fall 2020 9 months ago
Extra Credit
For 3% extra credit, select a topic that we discussed this term. Create your own case study to demonstrate how a firm exemplifies digital innovation in marketing for that topic. Possible ideas […]
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Rebecca Zinn wrote a new post, Welcome to the Digital Innovation in Marketing program!, on the site Digital Marketing MKTG 5604 Fall 2020 11 months, 1 week ago
Welcome!
We’re super excited that you’re joining the Digital Innovation in Marketing program. To kick things off, I wanted to give you some background information on how to access your course materials through […]
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Rebecca Zinn wrote a new post, Resource for Final Presentations, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 8 months ago
Here’s a great website with example pitch decks to review. You might find some inspiration for your own presentations.
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Thank you!
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Very cool, thanks!!
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Rebecca Zinn wrote a new post, Volunteer Opportunity: Digital Marketing Plan for Nonprofit, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 8 months ago
For anyone interested, a former student contacted me about a volunteer opportunity to develop a digital marketing plan for a nonprofit. She works for a digital marketing agency in Philly, and she’s putting […]
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Rebecca Zinn wrote a new post, Extra Credit Presentation, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 8 months ago
For 3% extra credit, you can prepare an analysis of a company that is disrupting an industry – in a new way.
There is no partial credit for this assignment. It will be evaluated on a pass/no pass basis. Please […]
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Lindsay Gunderman and
Rebecca Zinn are now friends 1 year, 9 months ago
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Rebecca Zinn posted a new activity comment 1 year, 9 months ago
Great discussion on this thread! In your original post, you suggest that lacking checks & balances could result in people taking advantage of the vulnerable. It reminded me of an case in which a pharmaceutical company offered free access to a heart medicine … in exchange for the patient’s HIPAA data. The firm asked underinsured / uninsured…[Read more]
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Torri L. Fisher and
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Danielle Nagle and
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Angelica Cionci and
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Aksana Bukhaustsava and
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Ralph Dixon and
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Matthew Beauchesne and
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Lisa Collins and
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Dannie Ghazal and
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Christine Williams and
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Christina Pennetti and
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Akasha Goins and
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Rebecca Zinn commented on the post, Case Study, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 10 months ago
Thanks for posting this link, Erin!
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Rebecca Zinn wrote a new post, Welcome to MKTG 5604!, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 11 months ago
This is the course site for MKTG 5604 Digital Marketing. Throughout the Digital Innovation in Marketing (DIM) program, you will take 2 courses – one MIS course and one Marketing course – each semester. These […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu