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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Rebecca Zinn

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@rebecca-zinn

Active 4 months, 1 week ago
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  • Profile picture of Taryne Thorpe

    Taryne Thorpe and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Kathryn Lund

    Kathryn Lund and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Jason Lindner

    Jason Lindner and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Hannah Cersell

    Hannah Cersell and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Erin Mihalik

    Erin Mihalik and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Chelle Johnson

    Chelle Johnson and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Chand Patel

    Chand Patel and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Andrea Mowers

    Andrea Mowers and Profile picture of Rebecca ZinnRebecca Zinn are now friends 5 months ago

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Mid-Course Review, on the site Digital Marketing MKTG 5604 Fall 2021 6 months, 4 weeks ago

    Each year, I invite student feedback on the Marketing course (MKTG 5604), as you’ve experienced it to-date. This gives me an opportunity to adjust course delivery to best suit your learning needs & goals. There […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Extra Credit, on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 6 months ago

    Extra Credit

    For up to 3% extra credit, select a digital marketing topic that interests you and prepare a 5-slide case study educating the class on that topic.

    The topic is up to you! Some ideas include […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Extra Credit, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 6 months ago

    Extra Credit

    For 3% extra credit, select a topic that we discussed this term. Create your own case study to demonstrate how a firm exemplifies digital innovation in marketing for that topic. Possible ideas […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Welcome to the Digital Innovation in Marketing program!, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 9 months ago

    Welcome!

    We’re super excited that you’re joining the Digital Innovation in Marketing program. To kick things off, I wanted to give you some background information on how to access your course materials through […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Resource for Final Presentations, on the site Digital Marketing MKTG 5604 Fall 2019 2 years, 6 months ago

    Here’s a great website with example pitch decks to review. You might find some inspiration for your own presentations.

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 2 years, 6 months ago

      Thank you!

      • Profile picture of Torri L. Fisher
        Torri L. Fisher replied 2 years, 6 months ago

        Very cool, thanks!!

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Volunteer Opportunity: Digital Marketing Plan for Nonprofit, on the site Digital Marketing MKTG 5604 Fall 2019 2 years, 6 months ago

    For anyone interested, a former student contacted me about a volunteer opportunity to develop a digital marketing plan for a nonprofit. She works for a digital marketing agency in Philly, and she’s putting […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Extra Credit Presentation, on the site Digital Marketing MKTG 5604 Fall 2019 2 years, 6 months ago

    For 3% extra credit, you can prepare an analysis of a company that is disrupting an industry – in a new way.

    There is no partial credit for this assignment. It will be evaluated on a pass/no pass basis. Please […]

  • Profile picture of Lindsay Gunderman

    Lindsay Gunderman and Profile picture of Rebecca ZinnRebecca Zinn are now friends 2 years, 6 months ago

  • Profile picture of Rebecca Zinn

    Rebecca Zinn posted a new activity comment 2 years, 7 months ago

    Great discussion on this thread! In your original post, you suggest that lacking checks & balances could result in people taking advantage of the vulnerable. It reminded me of an case in which a pharmaceutical company offered free access to a heart medicine … in exchange for the patient’s HIPAA data. The firm asked underinsured / uninsured…[Read more]

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  • Profile picture of Torri L. Fisher

    Torri L. Fisher and Profile picture of Rebecca ZinnRebecca Zinn are now friends 2 years, 7 months ago

  • Profile picture of Danielle Nagle

    Danielle Nagle and Profile picture of Rebecca ZinnRebecca Zinn are now friends 2 years, 7 months ago

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FOX SCHOOL OF BUSINESS

Fox School of Business

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1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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