@ralph-dixon
Active 1 year, 5 months ago-
Ralph Dixon wrote a new post, Letter to Investors, on the site What the Fridge?! 1 year, 6 months ago
INVESTMENT MEMORANDUM
To: Potential Angel and VC Investors of What The Fridge?!
From: MARTR Mavens, LLC.
Subject: Letter to Investment Committee
Updated: Saturday, December 12, 2020In advance of our […]
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Ralph Dixon wrote a new post, WTF?! App, on the site What the Fridge?! 1 year, 6 months ago
MARTR Mavens is in the process of developing a mobile application that will recognize food items through photo recognition (with optional search and UPC scan available). After compiling your ingredients, the WTF […]
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Ralph Dixon wrote a new post, Mobile Marketing Trends and Covid, on the site Ralph Dixon 1 year, 6 months ago
I stumbled upon an article called “7 Mobile Marketing Trends to Watch in 2020” by MDG, a digital ad agency that does it all. (BTW, if any of my classmates are reading this, they have some interesting job ope […]
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Ralph Dixon wrote a new post, Channel Strategy, on the site What the Fridge?! 1 year, 6 months ago
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Ralph Dixon posted a new activity comment 1 year, 6 months ago
Great post Bob, very informative. I would have no doubts this is happening to you. I feel like my family and I were victims of this with Verizon’s data plans a few years ago. We had a plan that was fairly inexpensive per month for a certain number of GB per month (I don’t remember how many). Around the same time, Verizon was pushing its new…[Read more]
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Ralph Dixon posted a new activity comment 1 year, 6 months ago
Interesting article Sara. I agree, I don’t know how many times I think, “how did I not think of that?”.
This seems like a great tool to protect consumer/user data. I like the concept and wonder about the continuous conversation around privacy, if this would be a tool that companies would integrate/partner with into their sites as a show of…[Read more]
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Ralph Dixon posted a new activity comment 1 year, 6 months ago
First of all, good luck on your apartment hunting. That sounds exciting and fun.
I have to admit that I NEVER click on ads, retargeted or not. I know how the process works but I still feel that slight factor of trustworthiness and avoid ads altogether. That especially goes for ads that pop up on my social platforms where we’ve talked about…[Read more]
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Ralph Dixon wrote a new post, Where Do YOU Draw the Line in the Social Sand?, on the site Ralph Dixon 1 year, 7 months ago
I think of myself as a private person. I do have social media accounts on Facebook, Twitter, Pinterest, Instagram and LinkedIn. What I share on those accounts is a lot about the things I like, rather than a […]
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Ralph Dixon wrote a new post, Data & Process Model, on the site What the Fridge?! 1 year, 7 months ago
POLITICAL
Covid 19 restrictions (working from home) – all states throughout the US have restrictions in place to prevent covidStates throughout the US have varying degrees of covid restrictions in place. […]
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Ralph Dixon posted a new activity comment 1 year, 7 months ago
With that in mind, do you see grocery stores evolving into something different such as smaller produce shops? If Amazon covered the non-perishables, it seems like people (us included) still want to shop for the fresh food items. Even meats are covered by such companies like butcher box, which we use.
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Ralph Dixon wrote a new post, Nice Recovery Vrbo, on the site Ralph Dixon 1 year, 7 months ago
I was recently scrolling through facebook when I saw an interesting post from a marketing friend of mine. She said, “Only another marketing person would be as equally amused and horrified by this. 😂😢” followed b […]
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Ralph Dixon posted a new activity comment 1 year, 7 months ago
We have not moved over to online grocery shopping. While we haven’t tried it yet, we feel like the process would not be as time saving or cost-effective as we’d like. We’re not opposed to trying it but figuring out that balance between time and convenience is the key. I do have reservations about using online grocery shopping based on the…[Read more]
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Ralph Dixon posted a new activity comment 1 year, 7 months ago
Great post Melissa. Prior to covid, I worked from home a lot. So when our company made the decision to have everyone work from home during the pandemic, it wasn’t a big change for me. However, it WAS a big change for us all in the sense of collaboration and communication in this new environment. We were all trying to figure out this new way of…[Read more]
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Ralph Dixon wrote a new post, When Mobility = Laziness, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 1 year, 8 months ago
My wife and I often get lazy (don’t tell her that) when it comes to following through with our plans to go grocery shopping. We both have busy work weeks so we usually plan activities and fun things out and a […]
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Totally relatable Ralph! Have you moved over to online grocery yet? What are the odds of you placing your grocery order while ordering takeout?
What is it about the latter that makes it more frictionless than the former to you?
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We have not moved over to online grocery shopping. While we haven’t tried it yet, we feel like the process would not be as time saving or cost-effective as we’d like. We’re not opposed to trying it but figuring out that balance between time and convenience is the key. I do have reservations about using online grocery shopping based on the conversations in our classes. We had this discussion in another class earlier this year. So, in the end, even if we used online shopping, there would be that “laziness” of putting in the order.
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Don’t worry. Between machine learning and natural language processing, it won’t be long before Amazon (most likely) parses your purchase history well enough to proactively just start sending you food semi-regularly!
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With that in mind, do you see grocery stores evolving into something different such as smaller produce shops? If Amazon covered the non-perishables, it seems like people (us included) still want to shop for the fresh food items. Even meats are covered by such companies like butcher box, which we use.
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Entirely possible. People are already beginning to shop that way, buying the non-perishables in bulk at Costco while stocking up on the essentials at their grocer of choice.
Have to assume the acquisition of Whole Foods was in at least some part with an eye to establishing the relationships to corner both ends of the market.
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I can completely relate to this, Ralph!!! And yes, I have been known to order my groceries and then that night order takeout but only because it has saved me the day to focus on other projects around the house, schoolwork or spending time with the kids that I don’t want to stop.
I actually don’t think ordering anything for delivery could ever be completely frictionless. Online grocery I’ve received random products, apples when I’ve asked for oranges and restaurant orders that are wrong or missing dishes. I think it’s the added step ordering requires placing another level between the origin and the end-user. If there was automation in picking an order that might help the human error element to improve the friction but then that is not 100% either.
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Love the automation idea Katie! That’s my biggest frustration with grocery delivery is the bad selection of produce. No matter how many details you provide, something in your original order will be wrong. While substitute selection is helpful, its just not the same. If there was an automation option available for scanning produce to pick “your” favorite, that would make online groceries delivery a no brainier for me
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I know some services let you “reject” substitutions if you’re quick on the notifications, but most services are relatively lenient on refunding if items were “missed” (proof not required) or otherwise erroneous. Has that been your experience?
Consumer experience, given food is perishable, the high degree of error/refund may be a bigger drag on online grocery’s and/or takeout’s growth?
If anyone has experience here or has heard anecdotes, I’m curious what it’s been like on the provider side vs. in-person shopping.
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Ralph Dixon wrote a new post, About, on the site 1 year, 8 months ago
p {
text-align: center;
font-size: 60px;
margin-top: 0px;
}// Set the date we’re counting down to
var countDownDate = new Date(“Dec 16, 2020 21:00:00”).getTime();// Update the count […]
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Ralph Dixon created the site 1 year, 8 months ago
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Ralph Dixon wrote a new post, Brand Profile, on the site What the Fridge?! 1 year, 8 months ago
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Ralph Dixon wrote a new post, Brand Positioning, on the site What the Fridge?! 1 year, 8 months ago
Our app was designed to create value in the everyday person’s life and is meant to be integrated into their lifestyle. MARTR Mavens crafts strategic marketing solutions with digital technology for innovative b […]
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Ralph Dixon wrote a new post, Market & Segmentation Strategy, on the site What the Fridge?! 1 year, 8 months ago
The key elements of our STP model consist of offering an easy to use cooking solution for everyday people that care about:
Managing their busy lifestyle
Making better choices to improve their wellness […]
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Ralph Dixon wrote a new post, Project Plan, on the site What the Fridge?! 1 year, 8 months ago
Business Goals
MARTR Mavens have the opportunity to create a mobile application that solves meal planning and prepping woes, with the added bonus of reducing food waste! This application will produce recipes […]
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