@ralph-dixon
active 2 days, 3 hours ago-
Ralph Dixon posted a new activity comment 1 week, 2 days ago
With that in mind, do you see grocery stores evolving into something different such as smaller produce shops? If Amazon covered the non-perishables, it seems like people (us included) still want to shop for the fresh food items. Even meats are covered by such companies like butcher box, which we use.
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Ralph Dixon wrote a new post, Nice Recovery Vrbo, on the site Ralph Dixon 1 week, 2 days ago
I was recently scrolling through facebook when I saw an interesting post from a marketing friend of mine. She said, “Only another marketing person would be as equally amused and horrified by this. 😂😢” followed b […]
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Ralph Dixon posted a new activity comment 1 week, 4 days ago
We have not moved over to online grocery shopping. While we haven’t tried it yet, we feel like the process would not be as time saving or cost-effective as we’d like. We’re not opposed to trying it but figuring out that balance between time and convenience is the key. I do have reservations about using online grocery shopping based on the…[Read more]
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Ralph Dixon posted a new activity comment 1 week, 4 days ago
Great post Melissa. Prior to covid, I worked from home a lot. So when our company made the decision to have everyone work from home during the pandemic, it wasn’t a big change for me. However, it WAS a big change for us all in the sense of collaboration and communication in this new environment. We were all trying to figure out this new way of…[Read more]
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Ralph Dixon wrote a new post, When Mobility = Laziness, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 1 week, 6 days ago
My wife and I often get lazy (don’t tell her that) when it comes to following through with our plans to go grocery shopping. We both have busy work weeks so we usually plan activities and fun things out and a […]
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Totally relatable Ralph! Have you moved over to online grocery yet? What are the odds of you placing your grocery order while ordering takeout?
What is it about the latter that makes it more frictionless than the former to you?
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We have not moved over to online grocery shopping. While we haven’t tried it yet, we feel like the process would not be as time saving or cost-effective as we’d like. We’re not opposed to trying it but figuring out that balance between time and convenience is the key. I do have reservations about using online grocery shopping based on the conversations in our classes. We had this discussion in another class earlier this year. So, in the end, even if we used online shopping, there would be that “laziness” of putting in the order.
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Don’t worry. Between machine learning and natural language processing, it won’t be long before Amazon (most likely) parses your purchase history well enough to proactively just start sending you food semi-regularly!
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With that in mind, do you see grocery stores evolving into something different such as smaller produce shops? If Amazon covered the non-perishables, it seems like people (us included) still want to shop for the fresh food items. Even meats are covered by such companies like butcher box, which we use.
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Entirely possible. People are already beginning to shop that way, buying the non-perishables in bulk at Costco while stocking up on the essentials at their grocer of choice.
Have to assume the acquisition of Whole Foods was in at least some part with an eye to establishing the relationships to corner both ends of the market.
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I can completely relate to this, Ralph!!! And yes, I have been known to order my groceries and then that night order takeout but only because it has saved me the day to focus on other projects around the house, schoolwork or spending time with the kids that I don’t want to stop.
I actually don’t think ordering anything for delivery could ever be completely frictionless. Online grocery I’ve received random products, apples when I’ve asked for oranges and restaurant orders that are wrong or missing dishes. I think it’s the added step ordering requires placing another level between the origin and the end-user. If there was automation in picking an order that might help the human error element to improve the friction but then that is not 100% either.
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Love the automation idea Katie! That’s my biggest frustration with grocery delivery is the bad selection of produce. No matter how many details you provide, something in your original order will be wrong. While substitute selection is helpful, its just not the same. If there was an automation option available for scanning produce to pick “your” favorite, that would make online groceries delivery a no brainier for me
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I know some services let you “reject” substitutions if you’re quick on the notifications, but most services are relatively lenient on refunding if items were “missed” (proof not required) or otherwise erroneous. Has that been your experience?
Consumer experience, given food is perishable, the high degree of error/refund may be a bigger drag on online grocery’s and/or takeout’s growth?
If anyone has experience here or has heard anecdotes, I’m curious what it’s been like on the provider side vs. in-person shopping.
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Ralph Dixon wrote a new post, About, on the site 1 week, 6 days ago
p {
text-align: center;
font-size: 60px;
margin-top: 0px;
}// Set the date we’re counting down to
var countDownDate = new Date(“Dec 16, 2020 21:00:00”).getTime();// Update the count […]
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Ralph Dixon created the site 1 week, 6 days ago
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Ralph Dixon wrote a new post, Brand Profile, on the site What the Fridge?! 2 weeks, 2 days ago
information about brand profile will go here.
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Ralph Dixon wrote a new post, Brand Positioning, on the site What the Fridge?! 2 weeks, 2 days ago
Brand positioning
Our app was designed to create value in the everyday person’s life and is meant to be integrated into their lifestyle. MARTR Mavens crafts strategic marketing solutions with digital t […]
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Ralph Dixon wrote a new post, Market & Segmentation Strategy, on the site What the Fridge?! 2 weeks, 2 days ago
Target Market Research
Individuals that lead and enjoy a busy lifestyle
Want to get rid of the ingredients before the expiration date and cook according to the available ingredientsTarget […]
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Ralph Dixon wrote a new post, Project Plan, on the site What the Fridge?! 2 weeks, 2 days ago
Business Goals
MARTR Mavens have the opportunity to create a mobile application that solves meal planning and prepping woes, with the added bonus of reducing food waste! This application will produce recipes […]
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Amber Bethune and
Ralph Dixon are now friends 2 weeks, 2 days ago -
Ralph Dixon wrote a new post, What the Fridge?, on the site What the Fridge?! 1 month ago
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Ralph Dixon wrote a new post, Meeting Minutes, on the site What the Fridge?! 1 month ago
August 19, 2020
September 10, 2020
September 22, 2020 -
Ralph Dixon wrote a new post, About Us, on the site What the Fridge?! 1 month ago
Company Profile
In 2020, five friends came together to share their passion of food, convenience, marketing, and technology. These friends would form MARTR Mavens to develop a new application called, “What the F […]
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Ralph Dixon created the site What the Fridge?! 1 month ago
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Ralph Dixon and
Sunil Misra are now friends 1 month, 2 weeks ago -
Ralph Dixon wrote a new post, My Journey to Find a Better Process, on the site Ralph Dixon 2 months ago
While reading the material for this class, I could not help but wonder why we (my team and I at work) were not using these valuable process improvement tools? I have heard of most of them. I have taken project […]
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Ralph Dixon wrote a new post, Is Now the Time to Review Your Customer’s Journey?, on the site Ralph Dixon 2 months, 2 weeks ago
COVID-19 has changed the lives of everyone around the world. It has affected us from the way we conduct our daily lives through essentially every aspect of society and interaction. Experts predict there may not be […]
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Ralph Dixon posted a new activity comment 2 months, 2 weeks ago
Congratulations Torri! Happy for your success. The 30-day plan sounds like a great one. In addition to #1 (listening), I would recommend asking questions too. Perhaps you can gain a new perspective by asking the 5-whys on certain issues with those lingering open tickets (I feel your pain there as we have the same issue with the backlog). Just…[Read more]
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