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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Rachael Pignotti

Profile picture of Rachael Pignotti

@rachael-pignotti

active 1 month, 2 weeks ago
@katherine-m-bex Hey Katie, really looking forward to working with you and our team through this semester! View
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  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Google or Facebook Advertising. Can’t have one without the other., on the site Rachael M Pignotti 2 months, 2 weeks ago

    In the healthcare industry social media plays a significant role in branding, awareness & recognition. However the social channels that have the biggest impact differ for B2B and B2C business models. In my role I […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Technology Impact, on the site What the Fridge?! 2 months, 2 weeks ago

    What the Fridge?! is a 100% mobile application that uses real-time image recognition technology that brings AI into your kitchen.

    By placing the device’s camera over the selected food items, the image […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Competitor Analysis, on the site What the Fridge?! 2 months, 2 weeks ago

     
    Competitors

    SuperCook

    Recipe discovery app offering menus based on ingredients in your fridge, reducing food waste & free up time
    App provides ingredient checklist that offers recipes based on […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 3 months ago

    What an interesting, and absolutely terrifying post!! I was aware of BCI for those who suffer from physical limitations & the wonders it provided those individuals to connect & communicate with the world. However the thought of employers and Facebook using BCI technology for collecting data on personal thoughts is downright terrifying. It sounds…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 3 months ago

    Really interesting post Aja! I too, don’t fret about my data being used for targeting & re-targetting ads, while at times creepy, the benefits mostly outweigh the cons. Biometrics on the other had do teeter into the super creepy area. I’m an iphone user & always have been, the face recognition never really bothered me until COVID hit and the…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Hiring a Social Media Manager, on the site Rachael M Pignotti 3 months, 2 weeks ago

    Hiring for a social media position is a blend of soft and hard “technical” skills. The basic qualifications I’d look for in a resume are:

    Bachelor’s Degree in Marketing, Communications or related field […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, The Anti-Influencer Trend-is there one? There is for me., on the site Rachael M Pignotti 4 months, 1 week ago

    I am part of a very small & rare percentage of Instagram users that does not follow Influencers professional or personally on the app. It is so rare, in fact, that I cannot find a true percentage of Instagram […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 4 months, 1 week ago

    Love the automation idea Katie! That’s my biggest frustration with grocery delivery is the bad selection of produce. No matter how many details you provide, something in your original order will be wrong. While substitute selection is helpful, its just not the same. If there was an automation option available for scanning produce to pick “your”…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 4 months, 1 week ago

    Great app find Ang! While I’m not a photographer by trade like you, I do take an excessive amount of photos while on vacation, traveling for work, or down the shore each summer. Before the google photos app existed, I would get beyond frustrated when I would need to delete photos off my phone because of the lack of storage space. Google Photos has…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Fighting Two Pandemics: COVID 19 & Misinformation, on the site Rachael M Pignotti 5 months, 4 weeks ago

    As I was researching articles in preparation for this class post, I came across a very surprising UX trend that topped a 2020 list: Designing for the post-truth era. That was not the type of trend I was expecting […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Without Content, it’s just Decoration, on the site Rachael M Pignotti 5 months, 4 weeks ago

    The Content first approach. Seems intuitive enough? How else would you design a website if you or your team didn’t know what needed to be said on the page? As obvious as it might seem, Content is not always the g […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, The Critical Path methodology and triaging the upcoming Flu & Covid wave, on the site Rachael M Pignotti 5 months, 4 weeks ago

    As we sadly enter the last 5 weeks of summer, we sadly are not saying goodbye to COVID. In the south, COVID is raging through populations of young and old, maxing out ERs & ICU’s bringing the healthcare s […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, The Critical Path methodology and triaging the upcoming Flu & Covid wave., on the site Process Improvement and Innovation MIS5102 Summer 2020 6 months, 1 week ago

    As we sadly enter the last 5 weeks of summer, we are sadly, are not saying goodbye to COVID. In the south, COVID is raging through populations of young and old, maxing out ERs & ICU’s & bring the healthcare s […]

    • Profile picture of Dannie Ghazal
      Dannie Ghazal replied 6 months, 1 week ago

      I’ve found myself thinking about this more frequently. I’m not sure how the medical infrastructure can handle the second surge of COVID that’s inevitably going to hit. Critical path methodology definitely seems like a good way to go about this, but I wonder how easy it would be to implement and any process improvements it would need to work properly. And of course, whether the healthcare system will have the time needed to implement a new system.

  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 6 months, 1 week ago

    Interesting post Katie! The critical path methodology is quite literally perfect for the current situation the medical world faces with this pandemic. I wonder what other sectors of the medical field will adopt this approach to handle to oncoming waves as we head into cold and flu season. Will this methodology be used in triage in ERs as the…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, From change processes to continuous development, the latest transformation in businesses., on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 2 weeks ago

     

    Continuous development seems to be the new buzzword & innovation trend in 2020 regarding processes. Process improvements big or small were once seen to have a beginning, middle & end. This approach had a […]

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 6 months, 4 weeks ago

      I certainly can’t speak about other companies but I think if my company had not been on top of it’s game, it would have been a different outcome during COVID. When covid started and businesses were scrambling, trying to figure out what to do, we were too. I recall the announcement that we would be taking a phased approach to moving employees to remote work. As the outbreak worsened, my company went all in and decided to have everyone work remote. It was a calculated risk. Would our services work correctly in an all remote environment? Since that time, everything has worked out tremendously mostly in part to our technology team’s continuous improvement and the company’s overall business process improvement. We just so happened to need the up-to-date tools and technology because of the nature of our business. Had we not been up to date on this, I do believe our remote work experience would have been miserable.

  • Profile picture of Rachael Pignotti

    Rachael Pignotti posted a new activity comment 7 months, 2 weeks ago

    Great post Kathleen! The struggle between centralized and decentralized in marketing is a never ending conversation. My company has recently created a Marketing Excellence department that functions like a board of directors in a sense. The team creates guidelines for best practices in marketing for our many divisions but does allow for each…[Read more]

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  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, In the midst of tragedy, innovation begins, on the site Rachael M Pignotti 9 months, 3 weeks ago

    The world is facing the largest health, financial & economic disruptor since the Spanish influenza of 1918 and potentially of all time. During this time of great tragedy that crosses the globe & is hitting its […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, #GirlDad. Storytelling in its most authentic & purest form., on the site Rachael M Pignotti 10 months, 2 weeks ago

    At the beginning of February 2020 the hashtag #GirlDad became one of the top trending hashtags in the new year. This hashtag was created as a result of Elle Duncan’s heartfelt tribute to the late Kobe and Gi […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Who’s Tequila Brand will win out? George, Justin or Nick?, on the site Rachael M Pignotti 11 months, 2 weeks ago

    Has the king of tequila been unseated by a younger, cooler tequila, prince of pop? It’s probably too soon to tell, but George Clooney’s Casamigos, might have some real competition in the tequila trade. Villa One […]

  • Profile picture of Rachael Pignotti

    Rachael Pignotti wrote a new post, Voting Security…does technology have the answer?, on the site Rachael M Pignotti 1 year, 2 months ago

    Voting security, election fraud, campaign corruption are all hot topics in the US right now. What if a technological innovation could solve one or two of those topics? Would that technology be accepted across the […]

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