@philip-eng
active 1 hour, 44 minutes ago-
Philip Eng wrote a new post, Looks Like Food and Alcohol this SuperBowl!, on the site Information Technology Management MIS 5001 Fall 2020 2 weeks, 3 days ago
Colleagues,
I know very little about Football so this post was daunting to start. Not only was I unaware of who was playing in the Super Bowl this year until last class, but I thought Tom Brady was still on the […]
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Philip Eng wrote a new post, Using Buyer Persona to Drive Product Creation and Marketing for My Girlfriend’s Etsy Shop, on the site Philip Eng 3 months, 1 week ago
My girlfriend started her Etsy shop last week and I just wanted to share how we created a Buyer Persona to Represent Segments and drive product creation. She started her business to generate some income while […]
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Philip Eng posted a new activity comment 3 months, 2 weeks ago
This is cool! I feel like Amber brought up some good points on the pressing issues that event promoters will need to iron out. I would love to see how this plays out. I feel like you’ve brought this up before about customer profiles and using them to promote events through Spotify when we started talking about Artificial Intellifence. I wonder…[Read more]
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Philip Eng posted a new activity comment 3 months, 2 weeks ago
I won’t lie, I definitely checked out their site for a dyson and some other electronics! Their prices are pretty competitive. However, I think what really stuck out to me was the e-waste. I remembered watching a 60 minutes documentary on e-waste and how all that electronic waste from the U.S is being dumped in small rural areas in China- Giuyu.…[Read more]
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Philip Eng posted a new activity comment 3 months, 3 weeks ago
Hannah, I really enjoyed the read! Just back from King of Prussia today. I think as a previous retail manager at Macys, I think retail industry is definitely fragmented and a lot of retail stores are gonna consolidate to flagship or big door locations. However, brick and mortar stores definitely still have a space in the consumer shopping…[Read more]
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Philip Eng posted a new activity comment 3 months, 3 weeks ago
Awesome analysis, Alejandra! I think in business, knowing your target market and audience are everything! I think on the contrary to Dunkin Donuts, McDonalds did an excellent job in positioning in India. McDonalds knew that India is the second largest populated country and on the contrary to the US, and to capture India- they had to understand…[Read more]
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Philip Eng wrote a new post, Are Manufacturers Bowing Down to Automation?, on the site Digital Marketing MKTG 5604 Fall 2020 4 months ago
As a Production Supervisor that works in Supply Chain Manufacturing for a large skincare/cosmetic company, I believe that manufacturing industry is vulnerable to fragmentation and concentration. When COVID hit the […]
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Phillip- Great article! My company is dealing with the same problems with demand, supply, and production. Our team is particularly segmented between the selling department and the maintenance/customer service department- during the pandemic, our Sales team which works from home, was not effected in the slightest and continued to sell as normal. My production and customer service teams, both of which works in-house, were sent home for temporary pauses in production, and then were sent home to work from home- something that’s never been done before. While the two support teams struggled to find a groove that works for them, the Sales team continued to sell at full tilt. This has created a divide between departments farther than I’ve ever seen. We are currently trying to find ways to reduce this gap, and the only clear solutions would be to incorporate technology and new equipment that alleviates this divide. Currently trying to show my team the benefits of AI.
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Thanks for this personal insight! While I don’t work in production, I definitely feel your pain as it is similar to what our company has dealt with. At the beginning of the pandemic, I honestly had not thought about all the new launches/products coming out that production had to put on hold while being in lockdown, simply because they couldn’t work from home. Luckily, they were one of the first departments to go back, while many of us are still refraining from doing so because of the nature of our jobs.
Similar to automation in production, I think the same can be said about warehouse jobs. What you said about e-commerce booming, but production being limited struck a chord. Not only did that happen 6 months ago, but what is continuing to happen is we are constantly backed up with e commerce orders/returns/exchanges; due to pandemic restrictions, we have limited staff in our warehouses. So while customers are able to shop online all day and get things sent to their door with the click of a button, we sometimes cannot meet those needs as quickly as we’d like. RPA and AI would definitely be helpful in the assembly line as well as warehouse!
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Thanks for sharing Phillip! It’s really interesting reading about the struggles the manufacturing industry as incurred because of COVID-19. We’ve actually been on the other end of those struggles. Thanks to the appliance shortage (https://www.pennlive.com/coronavirus/2020/08/pandemic-causes-national-appliance-shortage-ive-never-seen-the-demand-like-it-is-now.html), it took us months to get a new washing machine after ours broke. It would have been a lot more convenient if manufacturing facilities had already perfected the AI and RPA technologies that you mentioned in your article before the pandemic so a new washing machine could have been available for us sooner. However, there needs to be some thought to the human side of this work. Manufacturing facilities employ such an enormous amount of workers around the world. What would happen to all of these people’s jobs if everything immediately became automated? I think that’s something that the industry is going to have to consider if this technology is ever perfected to the level where mass amounts of workers could be replaced.
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Social distancing inside a production facility is not something I had thought of before. You are right, this could greatly speed up the integration of automation into the production process. This could be a double hit to works who are unemployed because of COVID and now have no job to return to because of robots.
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Philip Eng wrote a new post, What Job Seekers can learn from the Brand Positioning Statement, on the site Philip Eng 4 months ago
If you’re like me, you’re pursuing higher education because you want to either: garner a broader skill set or you want to pursue a new career. After reading “Positioning Your Startup is Vital — Here’s How to Na […]
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Philip Eng posted a new activity comment 4 months ago
This is an awesome innovation that I hope to see implemented in communities and neighborhoods everywhere. This would definitely alleviate a lot of the burden for families that can’t afford internet and/or help them use that money elsewhere. However, we will still need a solution for providing these families with computers/laptops. I feel like…[Read more]
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Philip Eng wrote a new post, The Game that App Developers Don’t Want to Play., on the site Information Technology Management MIS 5001 Fall 2020 4 months, 1 week ago
Per usual, Apple is under the microscope and is declared to have a “monopoly” on the app distribution business by the U.S. House of Judiciary. Apple’s App Store has long been the provider of all our mobile apps […]
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Hi Phillip!
I think Apple and Microsoft have build two totally different app-download platforms, and I tend to think that their individual methods work best for their audiences… For example, Apple’s deep-pay but highly secure purchasing platform also utilizes a stricter sense of app approval- meaning some apps on the Microsoft store or other platforms never make it to Apple because their app requirements are usually much higher than other competitors. This results in a high-end play store, with only the best of the best purchased and displayed. On the other end, Microsoft operates as a more open forum, where coders that meet a certain standard can post their products to get to a wider audience without a lot of security and approval measures. This makes a lower-end economic play store that is attractive to a wider audience that may not care for the luxury or high-end of the Apple store. -
I find it funny that Apple and Google are siting data security as the reason for the high fees. Apple is a little better, but they both do all kinds of things with our data that we do not want them to. My fear with this 30% is how much of it is being based onto the user. If a company knows it needs to sell at $5 to make a profit, and they know they will loose 30%, they will charge the user $7 to cover the fees. So, me as a user is paying two extra dollars because of Apple’s and Google’s money grabs.
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Philip I enjoyed reading this analysis! I was reading an article about the house of representatives and its stance on this issue. It said that in order to combat this monopoly, its main proposal is the “requirement of structural separations of large companies, which would force these tech companies to be broken into different smaller companies.” I understand why this is such a controversial issue as from one side this could be considered a monopoly but on the other hand don’t you think it also limits capitalism? The fact that a company can be considered too large is concerning as the government can have the power to limit the success of independent companies. Selfishly, as an apple user, I enjoy the ability to have all applications in one store as they can be easily asequible instead of having to look for one app in multiple sources. For that reason, I would not want apple to have to be broken into smaller companies but rather to maybe limit its profit gain on the apps or even creating programs for smaller companies who want to get into the market so that they have a more asequible price point.
Here is a great article I found on this issue:
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Philip Eng posted a new activity comment 4 months, 2 weeks ago
That’s an interesting perspective! Thanks for keeping me informed. The second wave of the pandemic would definitely play a role in Tik Tok’s performance, however, Facebook and YouTube are definitely dominating in terms of sustainability and longevity. Facebook and YouTube appeal to a larger market versus Tik Tok having limited age demographic…[Read more]
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Philip Eng and
Erin Decker are now friends 5 months, 1 week ago
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Philip Eng and
Aksana Bukhaustsava are now friends 5 months, 1 week ago
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Philip Eng posted a new activity comment 5 months, 1 week ago
Janice, awesome post! As I did research on my own post, I started to realize more and more how important our personal data is and how companies are taking advantage of it. To address your question on what they’re doing with our location data and internet address, I believe companies are using that information to build profiles on us. What we like…[Read more]
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Philip Eng wrote a new post, Shhhhh… They’re Listening…, on the site Philip Eng 5 months, 1 week ago
After visiting Japan in 2017, I was raving about the amazing food, tourist attractions and lifestyle Japan had to offer. As I was telling my friends and family about the trip, I recalled telling my friends, […]
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Philip Eng wrote a new post, Shhhhh… They’re Listening…, on the site Digital Marketing MKTG 5604 Fall 2020 5 months, 1 week ago
After visiting Japan in 2017, I was raving about the amazing food, tourist attractions and lifestyle Japan had to offer. As I was telling my friends and family about the trip, I recalled telling my friends, “Japan […]
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Thank you for sharing this article Philip. I have just seen videos of a prank going around where a wife repeatedly speaks baby related words into her husbands phone and the husband becomes confused as to why he is receiving all these baby ads out of nowhere. I think this goes to show how well known it is that our everyday devices are actually listening and not just tracking our searches. Technology is such a new industry and is changing so fast that I think its hard for the government to keep up with laws and regulations to match its.
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While I understand that the data collected from voice assistants is very useful to marketers/advertisers, from a consumer side I do think it’s creepy when my phone pulls up an add for something I was just talking about! This is one of the reasons we don’t have an Alexa and we keep the microphone on our Google Home off (we basically just use it as a speaker). I mentioned this in another comment on someone else’s post, but I wish companies would be more transparent about this kind of thing. If I am going to use a voice recognition service, I think it would be more ethical for a company to tell me explicitly that they are going to be listening and pulling data from what I’m saying. However, like Chand mentions above, I do think the major problem is that the government cannot keep up with technological changes fast enough to create regulations that would protect us. Is it putting too much onus on corporations to expect them to behave ethically when there is no incentive to do so from the government?
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I’m surprised with Siri that Iphone’s aren’t able to unlock our phones based on voice command. Google and Siri spend so much time listening to us that they haven’t enacted this innovation. When I think of the future, I think of everything being voice-activated. Communication is key to data tracking; instead, it’s in written or verbal form and then stored. Without proper government regulations, then I believe technology should halt. Technology is built upon replacing humans anyway, so consumers should want to regulate a happy-medium between us and the tech world.
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I would not doubt that our apps are listening when “active”. My next-door neighbor swears that her phone is listening because of the same point you mentioned regarding adds displaying a short time after a conversation. Personally, I don’t use siri that often, so I just turn Siri’s listening capability off on both my phone and watch. I lean toward the side of caution when considering if I want to convert my house to a smart home, or not. It just concerns me how much access we are providing these platforms through all our internet connected devices with no barriers of entry.
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I can’t count how many times I’ve come across an Ad after talking about what was being advertised (And though it may sound crazy I’ve even seen Ads after thinking about a product/service). Like everyone else mentioned, I believe this level of data sharing is unethical with permissions but I also see how consumers could benefit from being reminded of things that are on our mind, if permitted. For example, I believe that I have the worst memory especially for a relatively young person. I can think or even talk about something and if I don’t write it down, I can completely forget the topic, plan and train of thought. I personally would opt in to these devices listening to my conversations (sometimes) but I would at the same time want it to be my prerogative. Thanks for this post!
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I am glad to see so many people taking steps to prevent companies from getting information on them. However, there is little you can do at this time, short of not using the technology. I found this video: https://www.youtube.com/watch?v=S35_BfymTgE . It talks about how even on airplane mode and not connected to the internet, your phone still tracks and stores information about your travels. Then as soon as you hook it up to something, it sends all that data someplace.
As a marketer I am torn. On the one hand, I think the amount of real time data is unbelievable useful. Not just for mass customization, but also for measuring returns from those ads. On the other hand, I think it is a dangerously slippery slope. However, I see this also as a branding opportunity. Duck duck go has started making a name for itself as a privacy minded search engine. As more consumers start thinking about this, it will become a product differentiator. I also feel the all or nothing user agreements need to go. I should be able to pick and choose the sections I want to agree to. Even just having the choose over some will make me feel more comfortably with using a product.
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Amy Lavin and
Philip Eng are now friends 5 months, 1 week ago
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Kelly Lineman and
Philip Eng are now friends 5 months, 1 week ago
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Philip Eng posted a new activity comment 5 months, 1 week ago
Wow! This was really cool. I think it’s great to see artificial intelligence potentially being used in this way. As I started to think about how this could be used to clean our oceans, it made me think that this could potentially be used for “search and rescue” missions for people lost at sea or helping the coast guards perform their job function.
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Philip Eng wrote a new post, Will Tik Tok be the fuel to power Microsoft’s Artificial Intelligence?, on the site Philip Eng 5 months, 2 weeks ago
In recent news, Tik Tok has caught the eye of many businesses as the Trump Administration has given the Beijing Media company an ultimatum to be bought out by a U.S Business or be banned in the United States. […]
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Philip!!! I noticed this was posted on last semester’s MIS page – just wanted to flag for you so you get your credit!!