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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Patrick Yurista

Profile picture of Patrick Yurista

@patrick-yurista

Active 4 years, 5 months ago
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  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, (no title), on the site Patrick Yurista 4 years, 7 months ago

                                              A Little Side of Clare!

    Coming from a small town in Wallingford, Pennsylvania, Clare Perretta grew up right outside of the Philadelphia airport. Growing up an only c […]

  • Profile picture of Ashley Louth

    Ashley Louth and Profile picture of Patrick YuristaPatrick Yurista are now friends 4 years, 8 months ago

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Back to School Campaigns, on the site Patrick Yurista 4 years, 8 months ago

    The fist thing that has been pretty popular when it comes to Going Back to School, is the “Mom Rant”. I discovered it on Today’s website of this mom going viral on Youtube about how she’s begging for the teachers […]

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Hurricanes, Indian Jones, iPhone, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 8 months ago

    Hurricane Irma

    With all the news lately about Hurricane Henry and the destruction it has caused, Irma is the latest hurricane that has been on the rise. Its just been crazy how things have been lately and […]

  • Profile picture of Jen Armstrong

    Jen Armstrong and Profile picture of Patrick YuristaPatrick Yurista are now friends 4 years, 8 months ago

  • Profile picture of Melissa Newman

    Melissa Newman and Profile picture of Patrick YuristaPatrick Yurista are now friends 4 years, 8 months ago

  • Profile picture of Patrick Yurista

    Patrick Yurista and Profile picture of Lauren MorenoLauren Moreno are now friends 4 years, 9 months ago

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, System Development Life Cycle, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago

    Since systems are very complex and huge in todays technology, testers and users created systems to help with the process. The most common and well known of the systems in called Waterfall. This is where the […]

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, User Experience is the Driving Force, on the site Patrick Yurista 4 years, 11 months ago

    Companies are trying to find more ways than ever to improve online experience for their customers. Coming across an article in Forbes about the importance of the user experience, the author Casey Weisbach from One […]

  • Profile picture of Patrick Yurista

    Patrick Yurista posted a new activity comment 4 years, 11 months ago

    When I first saw this in the news I thought o our class a while back. This is what Amazon needed to get into the grocery game. Now that they have stores and a distribution, wer’e going to see a lot more changes. I can see in the next couple years job losses due to cashier – less stores, but next day or same deliver will be the next big thing.

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    Patrick Yurista posted a new activity comment 4 years, 11 months ago

    Brand consideration is huge for any company when it comes to the customer journey. They’re getting reviews and options on different options. When they ask they’re friends about the brand, they’re going to tell them their good and bad experiences with them. So what might have been a “sure thing”, can completely change.

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  • Profile picture of Patrick Yurista

    Patrick Yurista posted a new activity comment 4 years, 11 months ago

    I have to agree the separate systems aren’t working. There has to be away where the sales feed back from the customers can be used in some type of platform for marketing to process to make adjustments. Hubspot seems to have the right approach when it comes to using CRM.

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    Patrick Yurista wrote a new post, RS 4 – Heurisitic Evaluation, on the site MIS5109: User Experience Design Summer 2017 4 years, 11 months ago

    A lot of designers will use the Heurisitic evaluation when examining UI. This allows UI’s with a small budget and a small amount of time, many issues that the user faces are uncovered in the evolution and can be c […]

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    Patrick Yurista wrote a new post, IMDb, on the site MIS5109: User Experience Design Summer 2017 4 years, 11 months ago

    One of my favorite sites to see whats going on in film and television is IMDb. The site is very easy to use, while keeping it user friendly. I believe it very much so, Interfaces exist to enable interaction, […]

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    Patrick Yurista posted a new activity comment 4 years, 11 months ago

    This is a great example of when good intentions go wrong. So many times topics get way off track and time gets lost because of it. Ive been in many meetings where not everything could be resolved because others needed to get something off their chest or other topics came up out of know where. Theres so much lost focus!

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  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Sales + Marketing = Frenemies, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago

    Sales and marketing have always disagreed on how things should be approached. While marketers see the benefits and he value of the product, sales have a “front line” experience when it comes to the customer. […]

    • Profile picture of Lauren L
      Lauren L replied 4 years, 11 months ago

      Like you, I have quite a bit of experience in sales. I was often told that sales and marketing were not the same in any way. Now after the readings, I know that was coming from a more cultural aspect. I agree that they should work more closely together.

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Journey Mapping Can Change Everything, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago

    While learning more about journey mapping, I never realized how much of it I doit in my own life without realizing it. I literally decide if I like a new app or website with in seconds depending how easy it is to […]

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Sales vs Marketing: The War for More, on the site Patrick Yurista 4 years, 11 months ago

    Just as in life, sometimes things don’t go according to plan. Things break or stop working properly, causing issues to occur. Instead of trying to bandage the issue up and fix a symptom, Root Cause Analysis a […]

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Root Cause Analysis, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago

    Just as in life, sometimes things don’t go according to plan. Things break or stop working properly, causing issues to occur. Instead of trying to bandage the issue up and fix a symptom, Root Cause A […]

  • Profile picture of Patrick Yurista

    Patrick Yurista wrote a new post, Root Cause Analysis, on the site Patrick Yurista 4 years, 11 months ago

    Just as in life, sometimes things don’t go according to plan. Things break or stop working properly, causing issues to occur. Instead of trying to bandage the issue up and fix a symptom, Root Cause Analysis a […]

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