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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Tosin Ojo

Profile picture of Tosin Ojo

@oluwatosin-ojo

Active 7 months, 3 weeks ago
@chaad-patel Hey, I saw that you were a CEO and Owner and I think that’s amazing! I would love to learn more about your business and how you got started! View
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  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    According to Merriam-Webster dictionary, social media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)”. Which I feel like is broad and would encompass a lot of…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    I still can’t believe that in response to all the criticism they received, that changing their name seemed like the best course of action. After watching Zuckerberg’s video, I understand why they did it but it does seem really off and in poor timing. I don’t think the new name is going to bring the results that they are expecting as many people…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    It’s really interesting that you wrote on this because today I saw a lot of people on my timeline talking about the collaboration between Travis Scott and BetterHelp. One of the main concerns that people had was that BetterHelp was not a secure app and that they were actually selling customer data, which is very concerning. This is not the first…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    Personally I love twitter the way is, as I use it a lot to do watch parties and live tweets whenever a new episode of Insecure comes out! I did see that there were trying to implement this new feature and like you, I wasn’t a big fan. I felt like it didn’t really mesh well with the current use of the app. A lot of these platforms are copying from…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    I first noticed that something was wrong when I was on twitter and saw people who aren’t usually active on twitter post for the first time in a long time! Personally it didn’t affect me as much, but I feel for social media managers and influencers who had to find alternate ways of connecting with their audience. It’s so interesting that a social…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    I’m not going to lie when I first heard this I thought it was a joke and a part of me still thinks that it is. I get why they are doing this, as it will attract a lot of young users but how will they cater for the older generation like my parents who very much still use Facebook. I feel like this will be a hard pill to swallow for them as they…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    At first I was not super into the assignment and had to ask my sister who is pre-law to explain some of the verbiage in the document. Though during the Learnathon as we were discussing with the other teams to come up with an agreement that was beneficial for both parties, I started to see the appeal and I enjoyed the exercise. I do think that an…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    Before the pandemic I had never used Twitch before because I thought that it was an app mainly for gamers, and I’m not a part of that community. Like you said in your post, many artists used it to hold live shows and thats’s how I started using it. I don’t use it much now but I do see the appeal of the platform! I haven’t checked out the other…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    Growing up I was super shy and so I sought out friendships in the books I read, which aroused my love for books. As I grew up and got busy with work and real life friends, the tenacity that I used to read book decreased. During the pandemic, I felt like it was the perfect time to read books again but I also fell into the issue of running out of…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    Pinterest is probably one of my most used apps on my phone as I’m on there practically everyday looking for design inspiration for various areas of my life. I have noticed that they have been pushing the shop option on the app, so this doesn’t come as a surprise for me. Right now when you click on an item/pin to buy, it directs you to the…[Read more]

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    Tosin Ojo posted a new activity comment 1 year, 2 months ago

    Wow I had no idea that this was even a new feature they were considering. I logged into my app and couldn’t find the games so maybe it hasn’t made its way to iOS. Personally I don’t think this is a good move for Netflix, though I understand why they introduced this new feature. I just don’t see many people including myself to log into the Netflix…[Read more]

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    Tosin Ojo wrote a new post, Yesterday, Today and Tomorrow, on the site Tosin Ojo 1 year, 2 months ago

    Lately, as I’ve been scrolling through various social media platforms, I often find myself falling into an abyss of mindless scrolling that seems to happen when you get on social media with no clear purpose. It […]

  • Profile picture of Tosin Ojo

    Tosin Ojo wrote a new post, Marketing Channels, on the site UniQuest 1 year, 2 months ago

     

     

    Marketing Channels

     

    SEO

    Conduct Keyword and competitor analysis.

    Stay up tp date on consumer/industry trends

     

    E-mails/E-newsletters

    Send weekly newsletters on eve […]

  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 3 months ago

    I remember when the news of Instagram hiding like counts was first announced, I was very happy about it because during that time I cared way too much about how many likes I was receiving on my posts compared to others. This is the case for many users especially young users, which is why they decided to create this feature. Though once I started…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 3 months ago

    Wow I have never felt more seen in my life, I related to 95% of the things listed and I’m wondering how we all had the same childhood! As someone who lives in the in-between of those two major groups a community like this is very much needed and appreciated! I’ve had Facebook ever since I was in middle school but it wasn’t until college that I…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 3 months ago

    I feel like everyday I hear about content creators and influencers are having their content banned or having their profile restricted. I’m not on Tik Tok so I’m not fully aware of the issues creators are having but I have been seeing this issue with content creators I follow on Instagram. Some of the reason they have been restricted seemed really…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo wrote a new post, Chipotle Together, on the site Tosin Ojo 1 year, 3 months ago

    We are in an era where more and more consumers are spending more time on their mobile devices. In fact, according to a study by Pew Research, 97% of Americans own any cell phone while 85% own a smartphone. It’s n […]

  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 4 months ago

    I recently heard of the Ray Ban glasses during the Met Gala, an influencer I follow did a day in the life while wearing the glasses. I thought the idea was interesting as we were able to see her life through her “lens”. I’m sure this was a marketing campaign done by Ray Ban to bring awareness to their glasses as I was unaware that this was even…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo posted a new activity comment 1 year, 4 months ago

    Personally I loved the use of QR code menus especially when we were in the heat of the pandemic. It made it convenient to still go to your favorite restaurant without the fear of touching a menu that many others has touched. I do believe that the QR code menu is here to stay as it is a cost-effective option to the paper menu. I do agree with Julia…[Read more]

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  • Profile picture of Tosin Ojo

    Tosin Ojo wrote a new post, Reels Decrease Our Attention Span?!, on the site Tosin Ojo 1 year, 4 months ago

    As we all know, the marketing industry is constantly changing, especially with how we distribute content. In past years we focused on creating high-quality content in the medium of photos or graphics. Though […]

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Fox School of Business

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