Tosin Ojo

Hi Tosin – thank you for this post! There has been a lot of conversation about what is and what isn’t considered “fake news” since our previous election. I took a journalism class in my undergraduate studies, and we went through what is considered a “newspaper of public record.” These are publications that are considered authoritative, and they meet a higher standard of journalism. Generally, these newspapers are backed by the government to publish public/legal notices. For example: the New York Times, the Washington Post, etc. There’s only a few in the US – so for example, the Daily News isn’t considered one. I try to stray away from getting all of my news from social media, but what I do is get a general breaking news topic from Twitter (cause it always pops up on my phone as a notification) and then do my own research. I think an app that combines the functions of gathering articles from newspapers of public record (around the world!) that aren’t opinion pieces would be extremely beneficial in filtering what is true and factual for world issues.

This is a great idea. One of the main issues with search engines, in particular Google, is conversation biased. You would get totally different results if you search “Is the U.S. Government corrupt?” vs. “How is the U.S. Government corrupt?” CollegeHumor has a good skit on this in their “If Google was a guy series”. By consolidating news, people would be able to see other sides of issues that search engines and social media never would.

AI has definitely reshaped the marketing industry. It has facilitated gathering data, targeting and daily tasks. As you pointed out, AI can predict future trends. This is such a competitive advantage for companies who have this technology. They will be able to continuously innovate. Another aspect you brought to light was that AI can constantly function, whereas, humans do need breaks. AI can also store a larger amount of information. These are advantages AI will always have over humans. Technology is constantly evolving. Futuristically, I believe AI will become more humanized in the sense of understanding emotions to better understand consumers. I also believe AI will become more established; every company will need an AI system or function in order to stay in business.

Tosin,
The power of data and AI for marketers is endless. I think you are correct in saying that more accurate and timely information is the key advantage.
Kassi,
I agree that using the data to predict the future is the most powerful use of AI within data. AI measuring the ROI (based on your criterion) and then giving recommendations on improvements would be extremely helpful.