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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Olivia Francisco

Profile picture of Olivia Francisco

@olivia-francisco

Active 3 days, 13 hours ago
@megan-sharkey it’s been great working with you this semester. Looking forward to the additional projects to come! View
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  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, 5 Application Design Mistakes to Avoid, on the site Olivia Francisco 3 weeks, 6 days ago

    Designing applications is not an easy task because of the varying degrees of complexity and challenges unique to every organization. This post will discuss five common design mistakes seen across industries and […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Six Sigma – Yay or Nay?, on the site Olivia Francisco 1 month ago

    Six Sigma was introduced in 1986 by Motorola engineer Bill Smith. It wasn’t until 1996 when Jack Welch included it into his business strategy at General Electric that it became popular.

    What is Six Sigma? It’s […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, PetSmart Improves Information Architecture, on the site Olivia Francisco 1 month ago

    Today’s world is exploding with information, but how do we find what’s relevant to us at the time that we need it? The answer – information architecture.

    To stand out in today’s crowded marketplace, […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Certifications, on the site Olivia Francisco 2 months, 3 weeks ago

    PMI Agile Methodology
    KICKOFF is a digital course and tool kit that guides you through the basics of project management, so you can effectively launch your project(s) from start to finish.

    Requirements […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Second Time's the Charm for Uber, on the site Olivia Francisco 4 months, 1 week ago

    Think back to 2017 when Uber was publicized for its scandalous claims including sexual harassment, a sexist office culture and high turnover amongst executives. These types of behaviors impact an organization all […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Data visualization – A look at some key benefits and challenges, on the site Olivia Francisco 6 months, 2 weeks ago

    The concept of using pictures to understand data has been around for centuries, from maps and graphs in the 17th century to the invention of the pie chart in the early 1800s. Data visualization refers to the […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Understanding and Shaping Consumer Behavior, on the site Olivia Francisco 9 months ago

    The pandemic has disrupted nearly every routine in day-to-day life. In ordinary times, consumers tend to stick to their habits, resulting in very slow adoption of beneficial innovations that require behavior […]

  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 9 months, 3 weeks ago

    Hi Morgan,

    Truthfully, in the next decade, I do think a lot of these TV providers will become extinct or there may come a time when there is just one main provider. Contracts with TV providers can get quite expensive, plus you’re locked in for “X” amount of years. With streaming services, there’s no contracts and you can cancel your…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 9 months, 3 weeks ago

    Hi Kirsten,
    Great read! I still find to this day that grocery stores are having a difficult time keeping the shelves stocked. I was at the grocery store this morning and couldn’t get a few items on my list because they were out of stock – very frustrating!

    I think the smart shelves and temperature-adjusting freezers and fridges are very cool!…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, COVID vaccines to reach poorest countries in 2023, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    Most people in the poorest countries will need to wait another two years before they are vaccinated against COVID-19. Around 11 billion doses are needed to fully vaccinate 70% of the world’s population. More than […]

    • Profile picture of Alexis Whyte
      Alexis Whyte replied 8 months, 4 weeks ago

      Hi Olivia! I think this topic is so important but rarely talked about, so thanks for posting about it. I think Covax would be great to help vaccinate lower-income countries, especially those in big cities where social distancing or staying at home is less feasible. In your list of “richer” countries, I think all would be more than willing to help, except for some hesitancy from the US. A lot of our own population isn’t vaccinated, by choice, but I worry that we’re still holding onto vaccines just in case these people change their minds. It would be interesting to see if Covax could be used to monitor any vaccine waste to see if distribution should be changed up for efficiency and to eliminate vaccine waste. I think the value proposition for Covax is very strong, so it’ll be up to world leaders to see the value and implement it. Great post!

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, What is AI and how are technology giants using it?, on the site Olivia Francisco 9 months, 3 weeks ago

    A number of definitions of artificial intelligence (AI) have surfaced over the last few decades, but IBM offers the following definition, “It is the science and engineering of making intelligent machines, […]

  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, How IoT Will Change the World, on the site Information Technology Management MIS 5001 Fall 2021 10 months ago

    The Internet of Things (IoT) has been a long time coming. It actually dates back to the 1990s but at that time, devices and wireless networks were nowhere near where they are today.

    According to a recent […]

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 10 months ago

      Hey Olivia! Great post! IoT is one of the most fascinating developing technologies we have right now! It’s impact on industries world wide are growing and replacing old habits in data collection and business decisions. I like your question regarding the pros and cons of the dependency on the internet for operations. The ability for the grid to support this mass use of the internet is extremely vital to the expansion of IoT. When systems shut down, chaos insures and could cause major losses for the companies. The best example being Facebook recently losing large amounts from their shutdown last week. I believe most companies are already taking the risks of implementing IoT, finding it more convenient and efficient for data collection and behavioral insights. This will be very interesting as we move forward integrating technology and daily life.

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 10 months ago

      Hi Olivia! I love how this post expands on the conversation we had in class on Wednesday. There’s a lot to unpack here. I agree with Hannah in that the impact of IoT across all industries is substantial and will continue to be. It’s ability to generate real-time insights is a major competitive advantage. From a con standpoint, I think the obvious issue that comes to mind when you have such large scale data sharing and interconnectedness is privacy on the personal side as well as cyber security on the corporate side. That being said, I feel as though the benefits outweigh the disadvantages. Those companies who do not adapt, or are slow to adopt, in terms of building their technological infrastructure will ultimately be unable to keep a competitive edge and meet the demands of other organizations. I look forward to seeing how this evolves and how quickly this landscape will shift!

    • Profile picture of Henry Fountain
      Henry Fountain replied 9 months, 4 weeks ago

      Interesting read Olivia.

      Overall, yes! I believe the IOT is definitely here to stay, and judging by the data you supplied, will only continue to grow astronomically. Not to mention, I believe the pros of this change will highly outweigh the cons. I could see many being uncomfortable with how much our personal data is being tracked and monitored, which could absolutely be a con but judging by how much good data can do when it comes to medicine, transportation, retail, I mean I could go on and on! To answer your third question, that could be another con! It is quite possible that there will be a huge percentage of the population who will be unable to effectively use or afford the change in technology which may include everything from individuals to companies themselves. Those who can stay relevant and ahead of the curve can prosper, and those who can’t, may unfortunately be left behind.

  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 10 months ago

    Hi Montrease,

    Such a timely topic I must say! I remember saying to two of my coworkers this past Monday “I think Facebook may be down” because my feed wouldn’t refresh after multiple attempts. Like you, I wasn’t affected by this crash due to the laundry list of items I had to keep me occupied. It was astonishing to see the news coverage this…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 10 months ago

    Hi Alexis,

    Great topic choice! I personally like how Starbucks is implementing AI. The goal of fast food chains is to deliver food quickly and provide an excellent customer experience. Utilizing AI for routine tasks frees up more employees to assist where needed. This is especially crucial now due to the lack of employees companies have due to…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 10 months, 3 weeks ago

    Hi Megan,

    Thanks for introducing me to this clothing company – I’ve never heard of it until now, but I’m also not on Tik-Tok. This is a tough one to answer. Personally, I think it depends on the individual. Individuals big in the fashion world would probably continue using Shein because of their affordability and trending styles despite the…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 10 months, 3 weeks ago

    Hi Abby,

    I think as technology evolves, we’ll start to see more and more platforms like this pop up. I find it amazing that a global pandemic pushed the world ahead in technology! While a pandemic like this is very unfortunate, there has been a few good things that came from it.

    I’m like your dad, I like to go to the store and pick out my…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 10 months, 3 weeks ago

    Hi Chelle,

    Great example of how you have used segmentation in the past. The software, Wealth Engine, sounds like a pretty neat tool that companies can use!

    To answer your question, my company focuses on market and application when it comes to segmenting. I work for a large technology company that manufactures glass. The company has seven…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle and Profile picture of Olivia FranciscoOlivia Francisco are now friends 11 months ago

  • Profile picture of Olivia Francisco

    Olivia Francisco posted a new activity comment 11 months ago

    Hi Kate,

    Thanks for bringing this topic to light. It’s interesting to learn how technology is changing every aspect of life!

    First, I find it amazing that there are 300,000 known edible plants and that they’re all programed into Giuseppe! Also, seems like a lot of R&D was required to make this such a success.

    I’m not a plant-based foo…[Read more]

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  • Profile picture of Olivia Francisco

    Olivia Francisco wrote a new post, Marketing In The New Era Of Data Privacy, on the site Digital Marketing MKTG 5604 Fall 2021 11 months ago

    Do you remember when lockdowns swept across the globe due to the COVID-19 pandemic at the beginning of 2020? E-commerce sales skyrocketed and this created a mountain of data for marketers to leverage for future […]

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 11 months ago

      Hi Olivia! Really thought provoking ideas and extremely important as we proceed through innovation and digital marketing. I can imagine that technology invading privacy is in the subconscious of many people’s minds as we develop self automated cars and Alexa like AI. The one thing that most people find extremely scary is marketing that somehow connects to conversations outside of the device. For example, recently I was watching a TikTok of a girl eating a Reece’s and almost immediately, the smart tv in front of her started playing a Reece’s commercial. These sorts of phenomenon make people worried that there is surveillance on the devices they have around them, yet marketing techniques are still ample to do such a thing. And unlike most marketing taboo techniques, I believe listening and spilling an ad for a related item is crossing a line for any generation.

      Has this ever happened to anyone? How did you feel about the ad and the trust in your devices?

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 11 months ago

      HI Olivia!
      Digital Marketers are in for a challenge more nowadays with data privacy becoming a big thing. I recently got a new iPhone, iPhone 11, and that was the first time I have been asked to opt out of being tracked for advertising purposes. I of course said no to all of them. I am not the biggest fan of being tracked on my phone on my internet habits, I also did it as a security measure. There are people who will take advantage of the data tracking on the iPhones. However, I don’t mind when a company is tracking my internet moves when I see an ad while I am scrolling Instagram. A majority of the time I will click on those ads and maybe even make a purchase.

      However, when is it too much? Is there a thin line between doing it for the consumer experience and invading their privacy?

      These are the challenges future digital marketers will have to face as more and more data privacy laws are coming into effect. It’s going to be harder to get e-commerce consumer data.

    • Profile picture of Hilary Myers
      Hilary Myers replied 11 months ago

      Hi Olivia! This is an excellent post and an issue that has been on many people’s minds these days, including mine. As a consumer, I sympathize with people’s feelings of personal privacy invasion when they’re being tracked on apps across their devices and receive personalized ads and marketing messages: it can feel pretty creepy. But as a marketer, I completely understand the irreplaceable benefit that consumer data provides. As we move forward, I think there’s a group of consumers who will fight hard against being tracked, but I also think the general population will grow more comfortable with being monitored; the younger generation is already very accustomed to it and are starting to expect an engaging, personalized experience with their favorite brands. Privacy laws and regulations are going to create challenges but it’s a changing landscape, as you said. It may be harder to market to individuals but new challenges will bring new opportunities to adapt.

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