Nydrea Gause

Thanks for sharing these Megan, I enjoyed the spoof. When this happened, I was away from my phone, but heard other phones going off around me and was a tad bit confused, but soon found out that it was this guy. I knew there would be conversations about it, but didn’t think it would be this big, Some of the memes I came across were hilarious.…[Read more]

This is cool! I have not come across these location-based ads, but I wish I did. Although the Halloween movies are classics (vintage), I’m glad that their marketing strategy wasn’t, instead, it was current and innovative. I think that this was a great way to promote the movie on social media, and I agree that having these location-based ads…[Read more]

Thanks for sharing, Michelle! Snapchat (from what I hear in conversations around me) is fading out, people that once used the application, have completely stopped using it. I think this is a very creative and innovative idea, I was intrigued. Although I’m not sure it will be enough to get old users to return, it might attract younger audiences who…[Read more]

Thanks for sharing, Salvin! Reebok did a great job with that video, I really enjoyed it. This was a great example of a brand telling a/its story, and connecting to its audience,

Great post, Salvin. I agree that social media can bring in traffic from any part of the funnel. I have discovered products through Social Media, but rarely do I make initial purchases because of social media. For me, social media usually serves as a reminder about a brand or product, and meets me some where in the middle of this funnel. For…[Read more]

Great post, Molly! I really enjoyed reading this. Although I have never dealt with trolling personally (maybe because I try to stay away from Social Media) or professionally, I have definitely heard many troll stories. I am currently working on building a blog with my friend, and this was definitely one of the things that crossed my mind, because…[Read more]

Interesting! Thanks for sharing! This is new news to me, I’m assuming Facebook is trying to reinvent themselves to remain as a top contender for social media platforms, and ease away from the scandalous rep they created. Although I will not personally utilize “Dating”, it sounds really cool and definitely innovative. I think people have already…[Read more]

1. Ven Diagram coming soon for Marketplace competition.
2. What should go under current strategy?
3. How detailed should the financials be?

Working on figuring out how to make this more user-friendly.

1. We will add two competitive analysis scatter plots/ comparison charts. One for users, one for employers (multi-sided platform).
2. We are looking at additional competitors, direct and indirect