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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Nydrea Gause

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@nydrea-gause

Active 3 years, 10 months ago
@tua35628 Hi Stephanie! Just want to say hello, and I look forward to possibly working with you this semester! View
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  • Profile picture of Nydrea Gause

    Nydrea Gause wrote a new post, AMEX: Social Strategy, on the site Nydrea Gause 4 years, 1 month ago

  • Profile picture of Nydrea Gause

    Nydrea Gause wrote a new post, Accor: Strengthening The Brand With Digital Marketing, on the site Nydrea Gause 4 years, 1 month ago

     

     

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    Nydrea Gause wrote a new post, Let's Chat!, on the site Nydrea Gause 4 years, 1 month ago

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    Nydrea Gause wrote a new post, My Thoughts, on the site Nydrea Gause 4 years, 1 month ago

  • Profile picture of Nydrea Gause

    Nydrea Gause wrote a new post, My Work, on the site Nydrea Gause 4 years, 1 month ago

     

     

     

     

     

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    Nydrea Gause posted a new activity comment 4 years, 3 months ago

    Thanks for sharing these Megan, I enjoyed the spoof. When this happened, I was away from my phone, but heard other phones going off around me and was a tad bit confused, but soon found out that it was this guy. I knew there would be conversations about it, but didn’t think it would be this big, Some of the memes I came across were hilarious.…[Read more]

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    Nydrea Gause posted a new activity comment 4 years, 3 months ago

    This is cool! I have not come across these location-based ads, but I wish I did. Although the Halloween movies are classics (vintage), I’m glad that their marketing strategy wasn’t, instead, it was current and innovative. I think that this was a great way to promote the movie on social media, and I agree that having these location-based ads…[Read more]

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    Nydrea Gause posted a new activity comment 4 years, 3 months ago

    Thanks for sharing, Michelle! Snapchat (from what I hear in conversations around me) is fading out, people that once used the application, have completely stopped using it. I think this is a very creative and innovative idea, I was intrigued. Although I’m not sure it will be enough to get old users to return, it might attract younger audiences who…[Read more]

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    Nydrea Gause wrote a new post, The Beauty Experience (MKTG5606), on the site Nydrea Gause 4 years, 3 months ago

     

    Brendan Walsh, founder of Mole Street Digital, spoke about experiential marketing. Experiential marketing is a great way for brands to engage with consumers, communicate brand values, and build the brand […]

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    Nydrea Gause wrote a new post, Should I Trust The Opinions Of A Computer- Generated Girl? (MIS5603), on the site Nydrea Gause 4 years, 3 months ago

     

    During a Social Media Innovation learn-a-thon, the class was asked, “What do we mean by innovation? How do we see innovation in social media? What trends or capabilities are brining innovation to so […]

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    Nydrea Gause wrote a new post, It’s 12 AM…Should I Post This Now?, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 3 months ago

     

     

    What Are the Best Times to Post on Social Media in 2018? I immediately chuckled after seeing this article in my inbox, because everyone around me is a heavy social media user. Posting things, sp […]

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    Thanks for sharing, Salvin! Reebok did a great job with that video, I really enjoyed it. This was a great example of a brand telling a/its story, and connecting to its audience,

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    Great post, Salvin. I agree that social media can bring in traffic from any part of the funnel. I have discovered products through Social Media, but rarely do I make initial purchases because of social media. For me, social media usually serves as a reminder about a brand or product, and meets me some where in the middle of this funnel. For…[Read more]

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    Great post, Molly! I really enjoyed reading this. Although I have never dealt with trolling personally (maybe because I try to stay away from Social Media) or professionally, I have definitely heard many troll stories. I am currently working on building a blog with my friend, and this was definitely one of the things that crossed my mind, because…[Read more]

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    Interesting! Thanks for sharing! This is new news to me, I’m assuming Facebook is trying to reinvent themselves to remain as a top contender for social media platforms, and ease away from the scandalous rep they created. Although I will not personally utilize “Dating”, it sounds really cool and definitely innovative. I think people have already…[Read more]

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    Nydrea Gause wrote a new post, HairSpiration, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 4 months ago

    Jayde Lovell, Influencer & Director of ReAgency Science Marketing, spoke about how influencer marketing is becoming more mainstream and important for brands. Influencer marketing is important for sharing content […]

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    Nydrea Gause wrote a new post, Dear Brands, Can I Get Some More of that Branded (Video) Content?, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 4 months ago

    This past Sunday, Ryan Johnson, of Mercedes-Benz USA, spoke to the class about the social media experience at Mercedes-Benz.  He mentioned how the brand is trying to expand its consumer pool by getting […]

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    1. Ven Diagram coming soon for Marketplace competition.
    2. What should go under current strategy?
    3. How detailed should the financials be?

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    Working on figuring out how to make this more user-friendly.

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    Nydrea Gause posted a new activity comment 4 years, 4 months ago

    1. We will add two competitive analysis scatter plots/ comparison charts. One for users, one for employers (multi-sided platform).
    2. We are looking at additional competitors, direct and indirect

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