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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Nick Schreck

Profile picture of Nick Schreck

@nick-schreck

Active 2 years, 10 months ago
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  • Profile picture of Nick Schreck

    Nick Schreck posted a new activity comment 3 years, 6 months ago

    Do I have to be a JT fangirl to love JT? If it’s wrong to do so, I don’t want to be right.

    I think the reasoning is mixed. Some are enjoying success with their current efforts, others just don’t want to spend even more time on social media, and I think there are a few that have their feelings hurt when looking through content that ties back to…[Read more]

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    Nick Schreck posted a new activity comment 3 years, 6 months ago

    Emily,

    I wish I still ran a page to jump in on the testing!

    Vanity URL’s are helpful with SEO, but maybe they need to be utilized with social media too?! I think everyone has the same idea about the followers that the Mayo Clinic has and how that could play a role, but I think this is a great lesson in not assuming about how users interact…[Read more]

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  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, An Addiction to Data, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 6 months ago

    Earlier in our program, we had some exposure to Tableau, a data analysis software that helps users visualize turn data into information. It’s up to marketers to turn information into action.

    Tableau released […]

  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, Misleading Data, on the site Nick Schreck 3 years, 6 months ago

    Kaiser Fung presented to the class on October 28th about how we should always be critical thinkers when it comes to how we utilize big data because it might not tell the whole story.

    Our institution is looking […]

  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, Experiential Opportunities, on the site Nick Schreck 3 years, 6 months ago

    A few weeks ago, we had the opportunity to hear from Brendan Walsh at Mole Street Digital about experiential marketing and the great things that he did to help raise awareness for what Mole Street could offer […]

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Shakia Johnson-SmithShakia Johnson-Smith are now friends 3 years, 7 months ago

  • Profile picture of Nick Schreck

    Nick Schreck posted a new activity comment 3 years, 7 months ago

    I love the concept of micro-influencers and I’m really interested in how this could work for higher education. Could schools award scholarships based on followers/social media engagement in an effort to draw more students to the institution?

    Peers would provide a very authentic tone and share a nearly identical set of experiences (high…[Read more]

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  • Profile picture of Nick Schreck

    Nick Schreck posted a new activity comment 3 years, 7 months ago

    My favorite influencer is Karen Freberg (@kfreberg on Twitter), Associate Professor of Communications at the University of Louisville.

    Karen is widely regarded as a leader in social media education and even has a book published on how to teach social media to undergraduate students. She is constantly providing innovative ideas as to how to…[Read more]

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  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, What Skills Do Social Media Marketers Need?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 7 months ago

    The most common response I get when I ask students about careers in marketing is that they want to use social media to help businesses.

    I always admire their desire to help others and their passion for social […]

  • Profile picture of Nick Schreck

    Nick Schreck posted a new activity comment 3 years, 8 months ago

    Dr. Jordan,

    It’s been really fun to see the different takes on the meme, but my favorites are the ones involving older TV shows such as The Office and Friends. I love that it helps bring recognition to Nike, but also to those old shows that everyone (well, some people) still loves.

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  • Profile picture of Yue Sheng

    Yue Sheng and Profile picture of Nick SchreckNick Schreck are now friends 3 years, 8 months ago

  • Profile picture of Cindy Dumont

    Cindy Dumont and Profile picture of Nick SchreckNick Schreck are now friends 3 years, 8 months ago

  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, Back To School…The BEST Time of the Year, on the site Nick Schreck 3 years, 8 months ago

    I’ve been working away all summer to get ready for this semester and there’s just something about having students back on campus that provides me with so much energy about the year ahead.

    My own institution […]

  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, TIL That…I'm Basically Obsessed With My Job, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago

    As I was writing this, I learned just how much I click on content that’s going to make me a better teacher. I also understand the value in having a personal life so I’m really glad that the NFL season is just […]

  • Profile picture of Nick Schreck

    Nick Schreck wrote a new post, Labor Day Deals and Clickable Content, on the site Nick Schreck 3 years, 8 months ago

    I love marketing and technology and my absolute favorite term in the world is “cookie”. I actually love that cookies help bring me better content (usually) and I’m almost always a sucker for clicking. If it’s the […]

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Megan ZaporowskiMegan Zaporowski are now friends 3 years, 9 months ago

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Brian RavennaBrian Ravenna are now friends 3 years, 9 months ago

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Michelle WilsonMichelle Wilson are now friends 3 years, 9 months ago

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Nydrea GauseNydrea Gause are now friends 3 years, 9 months ago

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Nate WienerNate Wiener are now friends 3 years, 9 months ago

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