Nick Schreck

Do I have to be a JT fangirl to love JT? If it’s wrong to do so, I don’t want to be right.

I think the reasoning is mixed. Some are enjoying success with their current efforts, others just don’t want to spend even more time on social media, and I think there are a few that have their feelings hurt when looking through content that ties back to…[Read more]

Emily,

I wish I still ran a page to jump in on the testing!

Vanity URL’s are helpful with SEO, but maybe they need to be utilized with social media too?! I think everyone has the same idea about the followers that the Mayo Clinic has and how that could play a role, but I think this is a great lesson in not assuming about how users interact…[Read more]

I love the concept of micro-influencers and I’m really interested in how this could work for higher education. Could schools award scholarships based on followers/social media engagement in an effort to draw more students to the institution?

Peers would provide a very authentic tone and share a nearly identical set of experiences (high…[Read more]

My favorite influencer is Karen Freberg (@kfreberg on Twitter), Associate Professor of Communications at the University of Louisville.

Karen is widely regarded as a leader in social media education and even has a book published on how to teach social media to undergraduate students. She is constantly providing innovative ideas as to how to…[Read more]

Dr. Jordan,

It’s been really fun to see the different takes on the meme, but my favorites are the ones involving older TV shows such as The Office and Friends. I love that it helps bring recognition to Nike, but also to those old shows that everyone (well, some people) still loves.