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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Nate Wiener

Profile picture of Nate Wiener

@nate-wiener

Active 1 year, 7 months ago
Look forward to connecting, @tuh40926. I’m certainly interested to hear more about your connections at Cars.com. View
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    Nate Wiener posted a new activity comment 3 years, 6 months ago

    Congrats! Well deserved!

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  • Profile picture of Nate Wiener

    Nate Wiener posted a new activity comment 3 years, 7 months ago

    I think the days of pre-Black Friday lines forming outside stores on Thanksgiving afternoon are rapidly coming to an end. Online shopping eliminates all of the hassle, while delivering the same (if not better) value.
    What fascinates me is the big deal we make about our Black Friday spend in the US every year. Yes, the amount spent online…[Read more]

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    Nate Wiener posted a new activity comment 3 years, 7 months ago

    I’m gonna go with craze on this one. It’s always fun to watch brands scramble to get in on the latest app, but I see this one being short lived.

    Not that long ago, Dubsmash was the hottest app around, and it offered a somewhat similar experience to TikTok. I can’t remember the last time I saw a Dubsmash video, however.

    This too shall pass.

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    Nate Wiener posted a new activity comment 3 years, 7 months ago

    Good stuff! I always posted with the assumption that including links was messy and unprofessional. In fact, when any marketing agencies posted on our behalf and included links, I’d call them out on it and have the posts redone.

    Maybe I should call them back and apologize…

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    Nate Wiener posted a new activity comment 3 years, 7 months ago

    I’m all for innovative concepts like this. This was done recently for Creed II as well: https://www.businessinsider.com/five-original-rocky-movies-free-on-youtube-in-time-for-creed-ii-2018-10

    I think more marketing should be done this way. The buzz it generates is worth it, and the cost of releasing old content for free is minimal.

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  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, On Instagram, It's All About the Words, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 7 months ago

    For an image based platform, Instagram has become a place where words are increasingly important. The words and hashtags used in a caption can make a difference whether a post is seen or not. In an ever […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, It Doesn't Get More Social Than This, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 7 months ago

    The ongoing wildfires in California have been the source of many heartbreaking stories. As of this writing, hundreds of people are still unaccounted for. In the politicized climate we live in, the fires are no […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, The LOLV Experience, on the site Nate Wiener 3 years, 8 months ago

    Listening to Brendan Walsh of Mole Street speak about experiential marketing reminded me of when I was involved in a somewhat zany experiential marketing campaign of my own several years ago.

    At the time, I […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, Social Media Listening, on the site Nate Wiener 3 years, 8 months ago

    Yes, I’m bringing up the old “Social media is just like a cocktail party” analogy. It’s often used, because it’s true.

    The brands that truly understand how to use social media and what it is meant for, tend […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, Social Media – Are You Listening?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 9 months ago

    Ever since social media came onto the scene, the medium has been hijacked by marketers the world over, turning each social platform into a giant billboard for brands. As social media extordinaire Gary […]

  • Profile picture of Sarah Glose

    Sarah Glose and Profile picture of Nate WienerNate Wiener are now friends 3 years, 9 months ago

  • Profile picture of Benjamin Palestino

    Benjamin Palestino and Profile picture of Nate WienerNate Wiener are now friends 3 years, 9 months ago

  • Profile picture of Nate Wiener

    Nate Wiener posted a new activity comment 3 years, 9 months ago

    Congrats!

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  • Profile picture of Yue Sheng

    Yue Sheng and Profile picture of Nate WienerNate Wiener are now friends 3 years, 10 months ago

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, You Won't Believe What Happens Next…, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 10 months ago

    I stopped clicking on clickbait a long time ago (hear that, Yahoo!?) but I’m always a sucker for a compelling headline. Here are 5 recent headlines/stories that I found to be compelling, and the reasons […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, Back to School is Back, on the site Nate Wiener 3 years, 10 months ago

    ‘Tis the back to school season and all through the land, parents are joyous and children are…tanned. That’s right, summer is officially over, school is back in session and social media is rife with back to […]

  • Profile picture of Nate Wiener

    Nate Wiener wrote a new post, Labor Day Musings, on the site Nate Wiener 3 years, 10 months ago

    Labor Day is here, which means the end of summer is nigh. With the onset of the holiday, the internet is replete with content about the day itself, and the season in general.

    Content that is timely, […]

  • Profile picture of Cindy Dumont

    Cindy Dumont and Profile picture of Nate WienerNate Wiener are now friends 3 years, 10 months ago

  • Profile picture of Cliff Feiring

    Cliff Feiring and Profile picture of Nate WienerNate Wiener are now friends 3 years, 10 months ago

  • Profile picture of Nate Wiener

    Nate Wiener posted a new activity comment 3 years, 11 months ago

    What is, yikes?!

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