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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Morgan Pastner Jaffe

Profile picture of Morgan Pastner Jaffe

@morgan-pastner-jaffe

Active 8 minutes ago
@andrew-baer Hey Andrew! It was great working with you during our last two sessions in the break out room. We both don’t live too far away and I see we have a lot in common. We both share Entrepreneurship, Digital media, Social media and Strategy. Hope we get to connect and work on more projects together! View
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  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, P’tula an Authentic Approach to Marketing, on the site Morgan Pastner Jaffe 4 months ago

    Pictured above owner Sami Bossert
    P’tula is a fitness apparel company that started in December 2016 by owner Sami Bossert. She worked as a full-time nurse who posted her workouts that turned into a fitness i […]

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Nike Data Collection, on the site Morgan Pastner Jaffe 5 months, 1 week ago

     

    As soon as I walked into the Nike Factory Outlet, an associate came over to me and asked me if I had the Nike app. I said yes, she told me to open it and add my location services and I would get an […]

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe posted a new activity comment 7 months, 3 weeks ago

    Hi Gabby,
    This is such a cool concept, and I did not know about it until I read your post! I think this should be used for companies in general, it is way more fun than zoom, webex etc. One thing I can say is that I miss networking events which are great in person but because of Covid they have been taken away. I think this platform would be…[Read more]

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  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe commented on the post, It's Time To Throw Away Those Cable Boxes, on the site Samantha Sylvain 7 months, 3 weeks ago

    Hey Samantha,
    Love this topic and I am glad you got to expand from my post. I truly do think Xfinity and version will really have to change their platform since subscription services are widely used and more competitive in pricing. I think if companies like Xfinity/version want to stay in the game, they either need to partner with these companies…[Read more]

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  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Cash Extinction, on the site MS-Digital Innovation in Marketing 7 months, 4 weeks ago

    Contactless Chip Technology has become more popular especially due to the Covid-19 pandemic. People do not want to touch items and it is safer to use the “Tap and Go” method with the Contactless Chip card. Now tha […]

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, The Future of Steaming Services, on the site Morgan Pastner Jaffe 8 months, 2 weeks ago

    Television Service providers such as Comcast and Verizon have been disrupted due to  the IoT and Smart TVs. Netflix, Amazon Prime, Hulu among other streaming services have taken over this media space.  According t […]

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Will TV Providers Go Extinct?, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 2 weeks ago

    Media and television industries such as Comcast and Verizon have taken a hit due to the IoT and Smart TV’s. Netflix, Amazon Prime, Hulu among other streaming services have become disruptive forces and have a […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 8 months, 2 weeks ago

      Hi Morgan!

      First Blockbuster, now this! You bring up a good point about the cable companies tendencies to “bundle”. If anyone has noticed a trend, lately, it’s that the newer generations want to have freedom to choose from different options. They want to consume the media they want.

      I believe it would be in the best interest of the cable companies if they merged with some of these streaming services. Comcast is a huge media mogul, they technically don’t “have to” per see. However, to stay relevant and reach a very important segment that their cable packages are missing (Millennials and Gen Z) this merger would be mutually beneficial.

      Thanks for the post!

    • Profile picture of Iridian Gonzalez
      Iridian Gonzalez replied 8 months, 2 weeks ago

      Hi Morgan,
      I totally agree its a pain/hassle to call or go to Comcast because if you call it takes forever to reach a representative. Sometimes you got to tell your reason for calling to multiple representatives until you reach the correct person who can help and that takes time.

      I currently have Comcast and you’re right about the bill always fluctuating, which is why I’ve been thinking of canceling my service with them. I don’t watch television as much anymore and I’m always on Netflix or Youtube now. I don’t think theses providers will go extinct perhaps merge with other services and also lower their prices. I think these providers will evolve and keep up with new trends and changes. Great post by the way!

    • Profile picture of Olivia Francisco
      Olivia Francisco replied 8 months, 2 weeks ago

      Hi Morgan,

      Truthfully, in the next decade, I do think a lot of these TV providers will become extinct or there may come a time when there is just one main provider. Contracts with TV providers can get quite expensive, plus you’re locked in for “X” amount of years. With streaming services, there’s no contracts and you can cancel your subscription at any time.

      I don’t watch TV very often and I’m finding that when I do watch TV, there’s really nothing to watch. There’s a few shows I follow here and there, but they’re probably available on the streaming services as well.

      Streaming services are convenient, not overly expensive and give a user the ability to self-serve. It will be interesting to see how this sector changes as IoT and streaming services evolve.

    • Profile picture of Jason Lindner
      Jason Lindner replied 8 months, 1 week ago

      One thing I am interested in is how streaming services will inevitably connect more significantly with IoT devices ? Will your purchase of yoga pants prompt a streaming service to push exercise videos? Or will your reservation on an Alexa, bring up romantic movies on your Netflix feed? The desire from programmers for their algorithms (a word that I will never spell correctly without spell check) to move from intuitive to instinctive will require interlocking facets of everyone’s external lives (monitored by IoT devices) and the internal workings of online data. While this seems a little creepy, I’m hopeful that my algorithm makes it easier to choose what to watch on a friday night, because I seem to spend an endless amount of time trying to pick the best new show or movie to watch! What’s the matter with me? Choice fatigue friends. PS if you have a recommendation for something you think maybe I’ve been sleeping on, let me know!

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 8 months, 1 week ago

      Hey Morgan great read

      I believe that cable will never go extinct. I think more people will stop using cable as more technology and streaming services advance more but I think they will always have a niche market that they can reach out too and still be profitable.

      I think cable providers need to find a way to make there services cheaper. I know some people with cable bundles that cost them over 200 dollars a month when you can watch practically anything for free off the internet.

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 8 months, 1 week ago

      Dealing with cable companies is frustrating, and it’s one of the main reasons why I haven’t had cable in years. Why should I pay an exorbitant amount of money every month for hundreds of channels that I’ll never even watch and the poor customer service that goes along with it? No thanks. I (and many other) like streaming services because they provide a ton of content for a relatively low cost.

      Cable and Internet providers are already pivoting – look at Comcast (Xfinity) and their Xfinity Home service, which utilizes smart devices and realtime monitoring as part of a home security bundle. I think we’ll see more providers moving towards these subscription-based services as a way to differentiate themselves from streaming services like Netflix and Hulu. They obviously can’t compete, so they need to enter a different market in order to stay alive.

    • Profile picture of Kate Levy
      Kate Levy replied 7 months, 3 weeks ago

      Hey Morgan,

      I enjoyed reading your post!

      I recently got an officially smart TV in the last year. I was surprised at how cheap they are now. Before we had it was “hacking” an old tv by hooking it up to an Xbox to make it smart. So now not only do we not use the Xbox, but we also haven’t been using cable for years.
      

      But to answer your question, although I do think that cable providers will stop providing cable, I can already see choices they are making to branch out into other services, like how Comcast does internet.

      It makes sense to go this route since they already have deep knowledge and expert staff to understand the utility industry. I think it also makes sense because even if they don’t end up merging with other companies to stay in the television industry, people who use smart TV are always going to need access to the internet.

    • Profile picture of Montrease Cottle
      Montrease Cottle replied 7 months, 2 weeks ago

      Hey Morgan,
      I for one think there is more value is having streaming subscriptions over being locked in a cable contract for just the 10 channels I actually watch. I think cable is a traditional thing for our culture but I would love for it be abolished as it doesn’t really suit the changing atmosphere of streaming shows and movies. You make some valid points, cable either needs to keep up or go away!

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 7 months ago

      Hi Morgan,

      As a cable cutter myself, I have been (for the most part) satisfied with streaming in terms of savings on a monthly basis. To me, the money I have saved on switching to a streamed version of cable has outweighed the benefits of the quality of service you get from a cable provider. With that being said, I do not see cable going extinct until streaming services can match the quality of cable. As long as there is a need for high quality television, cable will prevail.

  • Profile picture of Taylor Hemphill

    Taylor Hemphill and Profile picture of Morgan Pastner JaffeMorgan Pastner Jaffe are now friends 8 months, 3 weeks ago

  • Profile picture of Sara Valko

    Sara Valko and Profile picture of Morgan Pastner JaffeMorgan Pastner Jaffe are now friends 8 months, 3 weeks ago

  • Profile picture of Samara Grossel

    Samara Grossel and Profile picture of Morgan Pastner JaffeMorgan Pastner Jaffe are now friends 8 months, 3 weeks ago

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Data that travels FAR and FAST, on the site MS-Digital Innovation in Marketing 9 months ago

    We have been talking about data in our class and recently this had made me reflect on how far our data travels and how fast it can travel to so many different places.

    I look back to when I purchased a car. At […]

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe and Profile picture of Ryan HartmanRyan Hartman are now friends 9 months, 2 weeks ago

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Extremely Hot Seller's Market, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 2 weeks ago

     

    As a homeowner I took advantage of working from home and having extra time on my hands due to the pandemic as an opportunity to work on home improvement projects. Working at Bank of America we also saw a […]

    • Profile picture of Sara Valko
      Sara Valko replied 9 months, 2 weeks ago

      Hi Morgan!

      I loved reading your post because I think home improvements are such a big thing right now! My dad and my older sister are constantly working together to build anything and everything they can think of and add it to our house! Also, I keep seeing all over Tiktok videos of people who are flipping houses, renovating their own houses, etc and those kinds of videos always blow up and gain a lot of traction. I think home renovations are a big thing right now and will continue to be for the time being. In that case, I see spending staying on all the different tools needed to renovate a home (i.e. supplies from Home Depot, Lowes, ACE Hardware, etc.) and all the different decorations and furnishings needed to finish the spaces (i.e. stores like Target, HomeGoods, Marshalls, Mealy’s, Ashley Home Furniture, etc.)!

      Also, I feel like it is inevitable that the housing market might crash, so yes I see that happening in the future.

    • Profile picture of Chelle Johnson
      Chelle Johnson replied 9 months, 1 week ago

      Hi Morgan, I can definitely relate to this post. I was living with my father during the height of the pandemic and it felt like each month, he had a different project going. Our home was completely different as vaccines started to come out. My father added a private deck, a fence, a home gym, a sauna, and so much more. There was pretty much nothing to else to do. But it was nice to be home and enjoy all of these amenities that we may not have had the opportunity to if we were at work all day. He eventually sold our home, above asking price of course. I think the market will level out as it’s starting to.

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 7 months ago

      Morgan,

      Without a doubt. My parents had no problem selling their house during the pandemic but did have some trouble finding a new home to move to! They are currently in the process of renovations to their new house but are having trouble finding affordable builders since lumber is so expensive right now as a result of the popularity of home improvement.

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe posted a new activity comment 9 months, 2 weeks ago

    I completely agree with this Andrea. In general misinformation about Covid-19 and the vaccine has been circulating and continues to circulate around Twitter. I do know that Facebook has ‘flagged’ and deleted misinformation that was posted and I do believe Twitter has done the same. I do believe AI technology can help sort, filter and flag the mis…[Read more]

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  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe wrote a new post, Better Money Habits, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    During one of my jobs working at Bank of America, I translated an entire website called “Better Money Habits.” When finishing up the translation of the website, the team needed to figure out what would be the bes […]

    • Profile picture of Demi Li
      Demi Li replied 9 months, 3 weeks ago

      Having to translate a title to better suit an entirely different language is interesting, it’s not something we often think about. The same way english speakers have their metaphors and slang, other languages do as well- and culture is often very influential in the way we process things like titles. I don’t think it matters what ranking of title you pick, as long as you have good reasoning. It isn’t helpful to be too specific when trying to find how people react to certain options, because then your information becomes too biased or leads people to conclusions- so often times you have to be a bit more open-minded about what options people can choose from for surveys! This often leads to people picking a general answer, when maybe your business goals have a very direct objective. This is why we don’t just take data and run with it, we also have to analyze it! I think you guys made the right choice in this case.

    • Profile picture of Iridian Gonzalez
      Iridian Gonzalez replied 9 months, 3 weeks ago

      As a Spanish speaker myself, I think you guys picked the right choice! When I think about how I would translate “Better Money Habits” in my head I automatically think of “Mejores Hábitos Financieros.” It sounds natural and correct. Sometimes I see certain things on websites translated and it doesn’t hit the same, like it gives off another meaning. I like how you guys did surveys to gather your information. Another idea on how to market research what name would perform best can be using social media. You could have a poll asking people to choose which translation works best or have them write in why they pick a certain choice.

  • Profile picture of Montrease Cottle

    Montrease Cottle and Profile picture of Morgan Pastner JaffeMorgan Pastner Jaffe are now friends 9 months, 3 weeks ago

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe and Profile picture of Henry FountainHenry Fountain are now friends 9 months, 4 weeks ago

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe posted an update in the group Group logo of Digital Innovation in Marketing Main GroupDigital Innovation in Marketing Main Group 10 months ago

    Hi, I am very excited to learn about new opportunities and meet new people in this group!

  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe commented on the post, My Interests, on the site Hannah O'Hara 10 months ago

    Hi Hannah,

    I love your passion for traveling. I have been to over 22 countries but during this pandemic it has been harder to travel outside the country. I ended up doing a few hiking trips, one of my favorites was to Sedona, Arizona. I hope to do Utah by the end of the year or early 2022. I also have been interested in photography since I was…[Read more]

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    Morgan Pastner Jaffe and Profile picture of Demi LiDemi Li are now friends 10 months ago

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