Morgan Pastner Jaffe

Hi Morgan!

I loved reading your post because I think home improvements are such a big thing right now! My dad and my older sister are constantly working together to build anything and everything they can think of and add it to our house! Also, I keep seeing all over Tiktok videos of people who are flipping houses, renovating their own houses, etc and those kinds of videos always blow up and gain a lot of traction. I think home renovations are a big thing right now and will continue to be for the time being. In that case, I see spending staying on all the different tools needed to renovate a home (i.e. supplies from Home Depot, Lowes, ACE Hardware, etc.) and all the different decorations and furnishings needed to finish the spaces (i.e. stores like Target, HomeGoods, Marshalls, Mealy’s, Ashley Home Furniture, etc.)!

Also, I feel like it is inevitable that the housing market might crash, so yes I see that happening in the future.

Having to translate a title to better suit an entirely different language is interesting, it’s not something we often think about. The same way english speakers have their metaphors and slang, other languages do as well- and culture is often very influential in the way we process things like titles. I don’t think it matters what ranking of title you pick, as long as you have good reasoning. It isn’t helpful to be too specific when trying to find how people react to certain options, because then your information becomes too biased or leads people to conclusions- so often times you have to be a bit more open-minded about what options people can choose from for surveys! This often leads to people picking a general answer, when maybe your business goals have a very direct objective. This is why we don’t just take data and run with it, we also have to analyze it! I think you guys made the right choice in this case.

As a Spanish speaker myself, I think you guys picked the right choice! When I think about how I would translate “Better Money Habits” in my head I automatically think of “Mejores Hábitos Financieros.” It sounds natural and correct. Sometimes I see certain things on websites translated and it doesn’t hit the same, like it gives off another meaning. I like how you guys did surveys to gather your information. Another idea on how to market research what name would perform best can be using social media. You could have a poll asking people to choose which translation works best or have them write in why they pick a certain choice.