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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Montrease Cottle

Profile picture of Montrease Cottle

@montrease-cottle

Active 3 months, 2 weeks ago
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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Hannah,
    I agree that Twitter is a great platform for companies to market and advertise to their target audience. I always enjoy when brands use humor and sarcasm to relate and interact with customers. It shows how well they’re adapted to the environment their consumers are in, it also shows that they’re marketing is thought-through. Wendy’s…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Demi,
    I always find it interesting how companies choose to handle situations that could potentially damper their image. I never watched the Try Guys’ videos, but I have seen snippets and I enjoyed them. I remember when I first saw the news story about Ned and his cheating scandal. I was so confused how a group so pure and loved could be…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Morgan,
    I always get wary of apps that are owned internationally because it’s hard to know what the intentions of foreign countries are. Especially when it comes to China, I think there has been an unspoken mistrust ever since the COVID pandemic, I personally have never used TikTok or BeReal but I’ve seen a lot of hype surrounding them in my…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Olivia,
    I agree that Twitter has definitely felt less like it’s former self. Elon Musk’s radical views definitely go against what old Twitter stood for. I have noticed a slight change in the atomsphere of Twitter since the new takeover. I could see Twitter laxness being the downfall of the platform, because instead of appealing to a broad…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Andrew,
    I think it would be fair for Apple to remove Twitter from the App Store. The app has gotten away from its traditional platform of “free” speech to a playground for a bored billionaire. One thing about Apple, they’re going to protect their reputation, no matter what. There’s a few issues Twitter’s new takeover poses that aren’t being…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Kirsten,
    I always find it weird when big fashion companies make ethical mistakes, it involves children. I remember when H&M had that scandal with the monkey shirt being put on the black child, while the white children in the ads didn’t have any animal clothes. I think Balenciaga’s choice to include children with teddy bears wearing their…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Morgan,
    I have mixed feelings about this kind of technology. I always think of the movie “iRobot” where the robots created to help humans ended up becoming sentient beings that wanted to be free and not in service to humans. Any technology can get buggy and be used against use. Which brings me back to my point, how are BCP making sure the…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 3 months, 2 weeks ago

    Hey Olivia,

    I can’t say I know much about the Metaverse myself, I assume it’s a VR experience like Spielberg’s “‘Ready Player One.” But it sounds like more which is confusing to me. I agree that if the Metaverse is to be the next big thing like marketers expect, consumers will need to be educated. I think there’s a lot of mystery surrounding,…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Not-Completely-True Advertising: The New Netflix Subscription Plan, on the site Montrease Cottle 4 months ago

    Netflix has mastered the strategy of empathizing with their consumers based on data and social listening. Back in March, the streaming giant announced their monthly subscription prices were going to increase. […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Adult Happy Meals and the non-happiness they spread, on the site Montrease Cottle 5 months, 1 week ago

    McDonald’s has made a pivot from children meals to nostalgic adults meals. The fast-food giant launched a partnership with Cactus Plant Flea Market that entails a Happy Meal for adults; with collectible toys of […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Importance of Proper Project Management & Assistive AI, on the site Montrease Cottle 7 months, 3 weeks ago

    An article by Daily Mail details the latest innovation by truck company Ford; a robotic arm that will charge electric vehicles for elderly users. The charging station can be in a car park or a roadside and has […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Small UX Changes & The Big Impact they Have on Instagram, on the site Montrease Cottle 7 months, 3 weeks ago

    Instagram updating it’s features is not a new concept. But it’s new feature update isn’t as positive as they banked on it being. The main feed is getting away from clear and easy buttons to videos with unfindable […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, The Baby of UX & Agile Thinking: A Successful Customer Experience, on the site Montrease Cottle 7 months, 3 weeks ago

    According to an article by Forbes, there are 5 ways agile thinking can add to the importance of UX. They are 1) set aspirational objectives, 2) define measurable outcomes, 3) prioritize outcomes over outputs, 4) […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 11 months ago

    Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Innovate Now: Dude with a Sign and a plethora of Influencer Deals, on the site MS-Digital Innovation in Marketing 1 year ago

    If you’re an active Instagram user, then you have probably come across Seth Phillips’ account “@dudewithasign.” All of his posts are mock protests of simple but meaningful inconveniences or major trends […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, ADHD Treatment Methods through the eyes of Data Visualization, on the site Montrease Cottle 1 year, 1 month ago

    In one of the assigned readings, the four features of a great data visualization were discussed. They are 1) context, 2) aesthetics and types of visualizations, 3) narratives, and 4) action. The context was […]

  • Profile picture of Abby Merola

    Abby Merola and Profile picture of Montrease CottleMontrease Cottle are now friends 1 year, 1 month ago

    Montrease Cottle

    @montrease-cottle

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  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Missing Recess, the Wicked Pinpoint in Educational Decline, on the site Montrease Cottle 1 year, 4 months ago

    Anyone remember the days when the only reprieve from lecture after lecture in K-5 was going to the computer lab and playing fun math or social studies games on the computers for your assigned 45 minutes? No? Maybe […]

  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 1 year, 4 months ago

    Hey Kate,
    I agree that sensors would be a helpful addition in order to make sure that the fridge is staying well stocked and is actually being of use in the neighborhood. This is such a cool idea and it makes me wish I lived near one so I could contribute! I hope they do implement some kind of sensors and ways to spread the word so that something…[Read more]

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  • Profile picture of Montrease Cottle

    Montrease Cottle posted a new activity comment 1 year, 4 months ago

    Hey Chelle,
    This is a very interesting AI solution because it wouldn’t take much to implement and would make the hiring process more than fair. I think you paint a great picture of how something as simple as a name can be used against you before you’ve even sat down for an interview. Your post reminds me of the show, The Voice, where the only…[Read more]

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