@mohamad-noor-chowdhury
Active 5 hours, 42 minutes ago-
Gabi Bruckner wrote a new post, Facebook Groups Are The Best: And Here's Why, on the site Social Media Innovation MIS 5603 Fall 2021 2 days, 12 hours ago
We’ve discussed a lot in class the idea of creating spaces of community.
These past few years I have used Facebook groups for a variety of things: as a way for me to spread news, sell things/stalk yard sales, […]
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Steve Witmer wrote a new post, New Updates Are Coming To Facebook For Marketers, on the site Social Media Innovation MIS 5603 Fall 2021 3 days, 12 hours ago
Facebook has made a number of updates recently and as a social media manager and marketer I find it helpful to understand them as they arrive. Facebook seems to make updates without alerting us.
This week’s […]
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I am surprised at the spike in the Silent Generation’s use of facebook. I think it is a combination of the population getting smaller, so the % goes up, and more wanting to see what their grandkids are doing. I also wonder if there is an accessibility aspect to it. Living alone the older generation my not have a computer, or room in a house that has 40 years of stuff in every corner. However, when they move into an assisted living community they down size and find room for a computer. Maybe the community even has a computer center that improves access. Regardless of the reason, this demographic seems like an excellent market that has been targeted for years by traditional media and now digital markets can start getting into the game.
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Aisha wrote a new post, There's An App For That, on the site Aisha Pinkney 5 days, 3 hours ago
Over the past decade, mobile devices have completely reshaped the digital landscape. They now consume more than twice as much of our attention as traditional computers, and in many regions are the only means […]
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Sammi Strachan wrote a new post, Liked by Temple and others, on the site Social Media Innovation MIS 5603 Fall 2021 5 days, 13 hours ago
Instagram is one of the most used social media platforms today. While it has positive effects it also has negative. Many people are greatly impacted and obsessed with how many likes they are receiving on photos or […]
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I totally missed this news! I remember when Instagram first starting hiding likes for random accounts as part of a test, and oh boy, did it throw my agency’s influencer and social media departments for a loop.
I think putting the power in people’s hands is definitely a positive change for mental health. I’m wondering if hidden likes impacts the algorithms at all, like in terms of what shows up on each person’s feed? Do people still like the same posts even when the like count is hidden? I would think so because the account owner can still see the likes… and there are probably more elaborate algorithms at play than likes and comments. For example, I have IG but deleted the app from my phone so rarely check it, but when I do, I’m amazed at how IG knows what should go on top (e.g. engagements, new babies)… it’s saved me from missing important things many times. -
This feature was initially rolled out as something they would automatically apply to all users, but they rolled back that decision because there was a lot of pushback for users. I thought the fact that they ended up rolling this out as a feature instead is telling as people value themselves by follower count on social medias (and like to leverage that) What I am curious to see how this affects is the Influencers that make their money based on how many followers they have– it essentially does not affect their metrics, but are people more or less likely to like something if they can’t see the like amount?
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I’m in the same boat as Briana – I wonder how this quantitative feature change will affect influencers who may depend on this numbers to make money and create or retain brand partnerships. This article from Business Insider from 2019 talks about the initial rollout of removing likes in other countries and how it affects influencers. Some said, that they would have to find another metric on the platform to use. Another influencer said without likes, she is unable to evaluate the best type of content for her followers. A rep from an influencer agency said, “Likes are only “surface-level,” while metrics like engagement and click-throughs of URLs in posts show more about the relationship an influencer has with their audience.”
It will be interesting to see who takes advantage of this feature and who doesn’t – plus how it will affect the business side of Instagram.
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Great post Sammi! Likes unfortunately play such a big role in society. If I post a picture and it doesn’t get as many likes as my other posts, I delete it. That ideology isn’t even rational. We should be posting pictures and content because it makes us happy not because others will “like” it. I do think the amount of likes plays a huge role for celebrities and influencers. The amount of likes they get is a symbol of their status. If Kim Kardashian only received 5 likes on her photos she would not be looked up to. Most celebrities receive thousands of likes, which a regular everyday person cannot attain. This difference in likes makes a celebrity, a celebrity, someone others aspire to be like. If they take their “like” feature down I’m curious to see if their status or presence on that platform will change.
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Joel Koch wrote a new post, Expanding mobile marketing to wearables, on the site Joel Koch 5 days, 23 hours ago
What is DMB:
I have been using this app called DMB (Dave Matthews Band) Hub for a few months now. The app is designed to send push notifications directly to the user’s phone and apple watch. During the day, […]
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Maddie Donnelly wrote a new post, The Social Media Blackout, on the site Maddie Donnelly 6 days, 4 hours ago
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Daniel White wrote a new post, Considering Indie Artist Social Media Management and Governance, on the site Daniel White's Fox School of Business ePortfolio 6 days, 4 hours ago
Social media can be make or break for an indie musicians, but professional account management can be difficult on shoestring budgets. How can artists on the rise, and their teams, effectively govern their social […]
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Gabi Bruckner wrote a new post, Social Commerce Meets Gen Z, on the site Gabriella Bruckner 6 days, 5 hours ago
It’s weird to say that I am part of Gen Z. Albeit, I am the start of it.
Gen Z, in terms of its characteristics, boils down to being a digital native that spends an incredible amount of time on mobile […]
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April M. Morton wrote a new post, Innovating Around the 8 Elements of Teacher Retention, on the site April M. Morton 6 days, 6 hours ago
The Annual Effective Educator Development Summit was hosted over the past two weeks. The 2021 EED Summit, previously in-person, was an interactive virtual series hosted by the U.S. Department of Education and the […]
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Maddie Donnelly wrote a new post, The Real Power of Influencers, on the site Maddie Donnelly 6 days, 8 hours ago
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Sammi Strachan wrote a new post, Wine with a Message, on the site Samantha Strachan 6 days, 9 hours ago
Could you imagine two of the most beloved things in this world coming together and creating a digital experience. Well, it happened. Wine and your smartphone now tell a story! If you haven’t heard of 19 crimes w […]
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Hannah Cersell wrote a new post, What is Social Media Governance?, on the site Hannah Cersell 1 week ago
While it’s very important for brands to stay connected with their audience online and via social media, there comes a huge responsibility and a somewhat risk with what is being broadcasted for the world to see t […]
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Erin Mihalik wrote a new post, My (lack of) Social Media Governance – and What I Hope to Do About It, on the site Erin Mihalik 1 week, 2 days ago
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Erin Mihalik wrote a new post, Meeting with Mentor Debbie: 10/6/2021, on the site Momento 1 week, 3 days ago
To do: run through deliverables for Sunday 10/10 for feedback from Debbie (Digital Analysis, Data & Process Map)
Debbie’s temple email (to share items from Sharepoint): Tuj70476@temple.edu
Joel presented op […]
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Erin Mihalik wrote a new post, My (lack of) Social Media Governance – and What I Hope to Do, on the site Social Media Innovation MIS 5603 Fall 2021 1 week, 4 days ago
Several of you know where I stand on social media. I, like several others in this cohort, am “anti-social media.” But this warrants clarification, because I’m not 100% anti-social media all the time. I’m really […]
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Erin, all I can say is wow and ditto. I appreciate that you included the summary of the guidelines above and echo your sentiments. Our department within the university barely operates at a 1 for many of the same reasons with no expressed intentions of shifting focus to support this area in the future. I attended a summit today that discussed the need for individuals who know better to seek out opportunities to present data to leaders in the form of a compelling story with a clear call for change. This is certainly an area to advocate for additional support because when done well, certainly is a full time job that can have transformative results.
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Erin, I think you most definitely have a great case for letting it go to the way-side. Social Media management IS a full time job if it is to be done right. In my roll as one, I have come across attitudes that reflect a negative opinion on the profession (all you do is post stuff to social media, has actually been said out-loud to me by a coworker). Needless to say, I do A LOT of other tasks in addition to running my business’s social media channels (5 total on my own) For you to be the main marketer, you most certainly deserve some help.
What I really like is that you want to grow and become better even though you are aware that the social media is on the back burner. I hope they provide you the resources you need to do the best job that you are clearly capable of doing.
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Hannah Cersell wrote a new post, Wish you could share your device battery power with a friend? App-solutely!, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2021 1 week, 6 days ago
Last learnathon, we were posed with an open-ended question and topic of discussion. We were to think of and name an app that we feel unnecessary and could easily be discontinued. I found this very difficult as I […]
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Some of these app ideas are great! I consider myself to be an avid app user and if there is a mobile app available for a site or destination that I use, I will likely download it (hence the minimal storage space on my phone). In my experience, apps are still more convenient than most mobile sites so I love reading articles like the one you chose. An idea that comes to mind is an app that will automatically apply any relevant discounts available to your online purchases, Currently I have to scour the internet for discount codes so this will save lots of time and money. Some one make this happen! Thanks for sharing, Hannah!
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There are a couple services that automate the discount code game. Honey is the one that comes to mind based on their ad campaign, but services like GoodRx are also similar in nature.
In both cases, there is an app, but it functions more like a browser plug-in (operating behind the scenes) than a standalone experience.
In fact, I was making the argument as I read through this list that most of these services already existed but either were not publicized enough or were not this razor focused.
For example, that “universal database” of everyone you have met sounds an awful lot like a stripped-down LinkedIn.
Expedia, Travelocity and the like can surface package deals for transport and lodging given a number of constraints, so a function that operates exclusively on budget seems well within their wheelhouse. Kayak does the same thing, but aggregates the results of the Expedias, et. al.
Do these need to be standalone offerings or can they succeed like Honey, etc. as aggregators of other services’ information?
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Hannah – Shark Tank rocks. Some of these ideas are brilliant. I think the food scanning app would be a real game changer. One of the biggest hangups for people to lost weight is logging their food, because its very annoying to do so. If I could simply scan my meal with my phone and have the nutrition info auto added to MFP of Apple Health or whatever, that would be amazing. Post Capstone project anyone?
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The “how” you scan your meal is really the challenge. Apps like MyFitnessPal can already tell you the nutritional content / caloric value of your food provided you can roughly describe it or can scan the UPC.
As it turns out, last year’s cohort attempted to develop an app that did just this leveraging machine learning to process a picture of the food itself and match it with its “likely” composition. Needless to say, the idea is much simpler to explain than the data is to train.
Apps like PlantNet have had a little more success helping people ID random plants in the wild or Merlin Bird ID for birdwatching / calls. Why might these apps have an easier time succeeding whereas food ID proves such a challenge?
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I think it provide such a challenge because of the machine learning aspect. I suppose you could begin to feed the model food pictures from instagram for instance with corresponding nutritional information, but the beef wellington I make at home, is not going to look like Gordon Ramsay’s no matter how many times I watch Hell’s kitchen. That presents a margin of error, and then users would kind of be in the same boat as we are now, except we would have pictures now.
Perhaps one approach could be leveraging a smart scale? Lets say we weigh our the food, and it generates and unique QR code which then corresponds to the correct values. Some work would have to be done to separate out the measurements, for example, the scale would need to know that 8oz is from the steak, not the white rice. Maybe a smart chamber? You put it in like a microwave type machine and it leverages 3D scanning? There is a way to do it, just not efficient yet.
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An App that can help you share phone battery power is a GAME CHANGER for sure!!!!!! If this existed my phone would never die!!! What about an app that you can put in ideas about apps to see if that app exist already???? Love the ideas of these apps, but hate that fact that you may spend time researching an idea only to find out that it already exist.
Side Story – A few of years ago my dad (who was in his 60’s and not privy to technology and still used a landline phone) said he though of a cool idea – what if you can call someone and see their face on your phone, and they can see your face on their phone!!! He was so EXCITED about this idea. We had to unfortunately tell him that there was a feature called face time that could do this haha! His was bummed. My dad passed a way not too long ago, however every-time I face time someone I laugh to myself, that my dad thought he invented face time and it was already invented…
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Sean T. wrote a new post, The Power of Geofencing, on the site Sean T. Madden 1 week, 6 days ago
Geolocation is as old as the internet. Computers needed to know IP addresses to send and receive information. The physical location of those IP addresses would often be known. As the use of mobile has grown, so […]
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Sean T. wrote a new post, The Army in a Social Media age, on the site Sean T. Madden 1 week, 6 days ago
Social media has had a lot of impacts on our society. One aspect of social media that society is still figuring out is at the intersection of individual freedom and their employer. The line gets blurry when you […]
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Joel Koch wrote a new post, Social Media in the B2B space, on the site Social Media Innovation MIS 5603 Fall 2021 2 weeks, 4 days ago
I’ve been thinking about this topic a lot lately and am curious if anyone else faces challenges around creating a social media strategy within the B2B space?
So all of you should know by now that I work for a […]
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As a marketer that’s ONLY worked in to the B2B market, I feel your pain. They say that 91% of all businesses exist on social media- and making yourself a unique space where it is already crowded other businesses (and some with more money and staff than yours). Just a blanket social media blast has absolutely no purpose, as most B2B marketing needs to happen with a decision maker. There’s only a few within a company (and more often than not just 1), and trying to hone in on this can’t be done with a large budget and a blanket approach.
Like you’ve suggested, I think they best way to supplement your brand is through industry awareness. But this doesn’t just mean being the best in the space or having the most followers, but truly sharing and giving industry news that is valuable to the decision maker while they are in their discovery journey still.
I think it’s something that a lot of marketers struggle in the B2B space. Thanks Joel!
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Health care and pharma companies have a special rule of thumb regarding social media and marketing. I can see how your company focuses on awareness vs. promoting a single product. However, the legal regulations, privacy concerns, and risks make it more difficult for many health care organizations. The best use of getting ROI is grouping each platform by purpose serving functions such as social networking (Facebook, Twitter), professional networking (LinkedIn), media sharing (YouTube, Flickr), content production (blogs [Tumblr, Blogger], and knowledge/information aggregation (Wikipedia). In your industry, HCPs can easily connect via “general purpose” online social networks, such as Facebook, Twitter, and LinkedIn. Tweets can also include “hashtags,” a form of information indexing that allows people to search for tweets related to a particular discussion or topic that should spark marketing tactics between other businesses.
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Erin Mihalik wrote a new post, Meeting with Mentor Debbie: 9/27/21, on the site Momento 2 weeks, 5 days ago
Catching up for a few mins
How did the 9/26 deliverables go?
All good and delivered
Feedback we’ve received so far:
From Amy and Becca:
“This is basically a final deliverable”
Treat the f […] - Load More
Thanks for sharing Gabi! Yes, I use Facebook Groups for lots of things similar to you. I have used it for housing, selling products, event ticket resales, the list goes on. I think the purpose for these groups is most definitely community but I think they have evolved far beyond this. Facebook groups now act as a resource, a source of comedy, on top of connecting us to groups of our past like Alamaters. I would be interested to hear the FB side of it – what was the initial purpose of the Facebook Group feature?
Also my favorite group is: Dog Spotting. Literally a group where people pose photos of dogs they see around their city, it brightens my day and I love to contribute the content.
GB!!!! Love, love, love this.
Couple reasons why:
1. I fully believe micro-communities are the future for marketing, and anything that hosts “niche groups” has a lot of promise…
2. GenZ uses FB groups A LOT for class/school… and what’s funny is… folx be saying “GenZ aint on FB”, but I’ve always smirked at that because my whole thing is: NAH, GenZ IS on FB, they’re just using it differently. So, please, keep posting your content on FB and serving ads there — they’ll see it. Heck, they may even click on it. And, content on multiple mediums builds a lot of brand trust and credibility, so JUST DO IT.
Jb