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MS-Digital Innovation in Marketing

Fox School of Business

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Michelle Bonilla

Profile picture of Michelle Bonilla

@michelle-bonilla

active 3 months, 2 weeks ago
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  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, Hiring A Standout Social Media Manager, on the site Michelle Bonilla 5 months, 1 week ago

    What Do Social Media Managers Do?

    Compared to the personal use of social media, business use is disciplined, planned, and requires significant knowledge of the best practices and trends. Social media […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 5 months, 4 weeks ago

    Hi Aksana! Great Post!

    I agree with your comment that we have to take responsibility for making sure we know how and where our data is being used, but somehow it feels like taking ownership is in direct conflict with the mobile optimized experience, right?

    For example, the pop-ups we now get when we land on a site anywhere “Please…[Read more]

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  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 5 months, 4 weeks ago

    James! Omgoodness! Firstly, Great post! and Secondly, I’m so sorry you had to go through that experience!

    Because I started out as a singer/songwriter before deciding to settle down and start a family. My social media platforms were full of my musical experiences, on the road, off the road etc. When I decided to go back to a normal life and get…[Read more]

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  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, What I want to be When I Glam Up! (A Glossier Approach to Influencer Marketing), on the site Michelle Bonilla 6 months, 1 week ago

    I’m a bit of a glamour geek – ok maybe “a bit” is understating my slightly embarrassing obsession with make-up, haircare, skincare, and all things beauty related. I was the kid with the Barbie Collect […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, From Spider Man to Mobile Banking – Giving My 7 Year Old the “Green Light”, on the site Michelle Bonilla 7 months ago

    I was downstairs in my kitchen when I heard it. A loud shattering CRASH to the floor. My son had just started wailing “It’s hurt, it’s hurt” and I flew up the flight up the stairs to check on him. As any mom can […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, From Spider Man to Mobile Banking – Giving My 7 Year Old the “Green Light”, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 7 months ago

    I was downstairs in my kitchen when I heard it. A loud shattering CRASH to the floor. My son had just started wailing “It’s hurt, it’s hurt” and I flew up the flight of stairs to check on him. As any mom can […]

    • Profile picture of Gregory Ebbecke
      Gregory Ebbecke replied 7 months ago

      Your son’s photo is everything.

      I only regret that WordPress doesn’t allow memes to be posted in the comments.

    • Profile picture of Aksana Bukhaustsava
      Aksana Bukhaustsava replied 7 months ago

      Michelle, this is an excellent read! I have to be honest, when I first saw a commercial for children’s banking cards, I instinctively rolled my eyes. “Smartphone exposure, and now this” – immediately came to my mind. But then I started thinking objectively about the importance of early financial education. They don’t teach our children vital financial planning and managing skills at school. As a result, many people thought it was ok to get a mortgage on a million-dollar home with an income of under 100K a year! When I was younger, I, too, was under the impression that credit card allows access to “free” money… Comprehensive financial education should not be reserved to a) professionals b) special times (ex when one makes a big purchase such as a house, car, etc. ) Mobile technology to the rescue!
      I like the conversations you have now with your son, that will most definitely enable him to make sound financial decisions in the future and hopefully support his overall financial health.

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 7 months ago

      I love how much personality you put into this post, Michelle! I had fun reading it. I love that you turned the tragedy of broken Spider-Man into an opportunity to teach your son about money by leveraging digital tools! The seamless experience of online banking is definitely something that I take for granted, especially during COVID. I do all my banking online and only find myself going to a bank for the ATM or for a currency exchange before a trip (which won’t be happening any time soon). I don’t have any children, but by the time that I do, I can only imagine the advances in technology that will exist, given the exponential growth rate.

  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 7 months ago

    Great Post and pic Aja! You’re little one is adorable! When my son was in preschool, his school used an app called ‘brightwheel” . This was roughly 4 years ago and at the time I was skeptical of the app because let’s face it — no app is a better substitute for your child’s protection than their mama! BUT eventually I got used to the pics and the…[Read more]

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  • Profile picture of Amber Bethune

    Amber Bethune and Profile picture of Michelle BonillaMichelle Bonilla are now friends 7 months, 2 weeks ago

  • Profile picture of Sean T.

    Sean T. and Profile picture of Michelle BonillaMichelle Bonilla are now friends 7 months, 2 weeks ago

  • Profile picture of Dan Martin

    Dan Martin and Profile picture of Michelle BonillaMichelle Bonilla are now friends 7 months, 3 weeks ago

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, Agility, Speed & COVID-19, on the site Michelle Bonilla 8 months, 3 weeks ago

     

    Recently, I have been mind-blown at how quickly businesses, organizations (both for profit and non-profit) seem to be reshaping their business goals in light of the COVID-19 pandemic. The demands placed on […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, The Power Behind Content Strategy, on the site Michelle Bonilla 8 months, 3 weeks ago

    In the web industry, anything that conveys meaningful information to humans is called “content.”

    As a song writer, I live for the moments when I am able to clearly communicate my thoughts in such a way that fol […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, I’ve Been Thinkin’…I’ve Been Thinkin’…(About UX & Coronavirus), on the site Michelle Bonilla 8 months, 3 weeks ago

    Beyonce’s intro lyrics to Drunk in Love are stuck in my head and I’ve been thinkin’ about what creative new apps will be designed in the wake of the coronavirus pandemic. The last time the whole world saw a globa […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 9 months ago

    Hi Taryne! You took me back to TLC JAM! (I had to play the song just because lol!)

    I agree with you, that both methods can be effective given the right environment. The project requirements need to be clearly defined and with COVID-19 hitting the world as hard as it has, there’s no way companies can stick solely to the waterfall method. I have…[Read more]

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  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 9 months ago

    Torri! CONGRATULATIONS! You are going to ROCK this new position!

    I also agree with your 30 day plan. I especially can appreciate the first point that talks about “listening”. For the first three months during my new position, I did exactly that. I also set up meetings (pre-covid) where folks could stop by my office and get to know me and what…[Read more]

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  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, Agility, Speed, & COVID-19, on the site Process Improvement and Innovation MIS5102 Summer 2020 9 months ago

     

    Recently, I have been mind-blown at how quickly businesses, organizations (both for profit and non-profit) seem to be reshaping their business goals in light of the COVID-19 pandemic. The demands placed on […]

    • Profile picture of Erin Decker
      Erin Decker replied 9 months ago

      Love this post Michelle! Especially because of this weeks speaker Christine May. Like she said we need to have a level of empathy and efficiency to survive in the market right now. Also being flexible and innovative is certainly key. Those who adapt will be the ones who succeed.

    • Profile picture of Sara Kies
      Sara Kies replied 9 months ago

      Great post, Michelle! I agree with Erin and our guest speaker, Christine May, on how the strategic business decisions during this time could have consequences that live longer than the virus. Now that COVID has disrupted our normal way of life, I wonder how organizations will survive without adopting an agile approach to their marketing and sales efforts.

    • Profile picture of Aksana Bukhaustsava
      Aksana Bukhaustsava replied 9 months ago

      Great post, Michelle! In my work line, there was very little we could do in terms of reinventing our services. We certainly, made qualitatively new offerings and improved the existing ones, but, after all, food cannot be digitized or served via zoom. I did, nevertheless, observed first hand, how my fiance’s company turned their business model upside down while facing COVID inflicted challenges. Michael and his brother run the children’s camps across the US. When pandemic hit, they faced tough decisions, and they needed to act fast. Pivoting in an entirely new direction, they terminated all in-person operations and switched to offering groundbreaking (yes, I am so proud of him) digital product. Agile model suited the direction they were taking along with the new challenges and goals in times of uncertainty. And as you mentioned, they do work around the clock…that’s my personal complaint about this agile stuff 🙂

  • Profile picture of Michelle Bonilla

    Michelle Bonilla posted a new activity comment 10 months ago

    Great Post Jen!

    I definitely agree that we could be missing an opportunity to close the the Build-Measure-Learn feedback loop. Satya Nadella (CEO of Microsoft) pushed the company to operate more collaboratively in 2014. Under his leadership Microsoft has launched products such as Windows 10, Minecraft, Xbox360 and HoloLens. As an innovation…[Read more]

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  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, Culture, Change, & Digital Transformation, on the site Process Improvement and Innovation MIS5102 Summer 2020 10 months ago

    Digital is changing our world at a rapid and irreversible pace. Companies that span multiple industries are consistently challenged by the tsunami of disruptive technology. In this digital age, companies are being […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, #AloneTogether, on the site Michelle Bonilla 1 year ago

    I know what you’re thinking – and yes this is another COVID-19 post. The reality is that these days I don’t know anyone who isn’t affected by the global pandemic.

    Almost 8 weeks into this COVID-19 Pandemi […]

  • Profile picture of Michelle Bonilla

    Michelle Bonilla wrote a new post, Micro-Influencers: The Antidote for ‘Influencer Fatigue’, on the site Michelle Bonilla 1 year, 1 month ago

    For major brands, collaborating with celebrity influencers has become an indispensable part of their marketing strategy. As a result, thousands of influencers have come forward to cash in on their v […]

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