@michael-wolf
Active 4 years, 2 months ago-
Michael Wolf wrote a new post, Analytics, Short URLs and Social Media (MIS 5603 Post 2), on the site Michael Wolf 4 years, 4 months ago
I have to say that I really enjoyed Kaiser Fung’s presentation last night. I probably asked too many questions as it was but I have always been amazed with data and the story it can tell. In my position as a Web […]
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Michael Wolf wrote a new post, R.I.P. Google +, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago
As of August 2019 Google+ (consumer) will be no longer be available Google announced in a blog post. I remember back in the summer of 2011 anxiously waiting on my invite to what was thought to be a possible […]
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Michael Wolf wrote a new post, What do you think Arby's social media guidelines were?, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago
After reading 16 social media guidelines used by real companies, I thought about the exchange Arby’s and The Daily Show’s Jon Stewart of yesteryear. For 2 years Jon constantly ripped into Arby’s:
Jon […]
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Michael Wolf posted a new activity comment 4 years, 5 months ago
Hi Angi – great post. The old funnel was great and still could applicable to say one-time purchases but I really like how that new funnel (hourglass) allows building of brand loyalty after the initial purchase. All too often in interactive advertising marketers are like “yay we got the sale” but never really focus nurturing that relationship with…[Read more]
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Michael Wolf posted a new activity comment 4 years, 5 months ago
Hi Amelia – great post. I am actually surprised that Twitter users are actually stagnant. While I very rarely use it, I would think with a certain President using it daily, his followers would be all over Twitter.
I have noticed that Twitter has upped their daily emails to me. I sometimes read them but very rarely access the platform itself…[Read more]
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Michael Wolf posted a new activity comment 4 years, 5 months ago
Great research on finding these funny/parody videos. I had actually never heard of any of these yet I find myself watching them. I think it is the catchy song, production value and themes of each of the parody videos really help them become so popular/shareable. The last one in particular is pretty great because they switch up the lyrics and…[Read more]
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Michael Wolf wrote a new post, Why Pandora and Spotify hate me (MKTG 5606), on the site Michael Wolf 4 years, 5 months ago
Let me start off by saying that Melissa Finney was one of my favorite guest speakers throughout my whole Master’s program. She was excited about her product and over-zealously trashed the competition (the dropping […]
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Michael Wolf posted a new activity comment 4 years, 6 months ago
I think that the Nike-Kaepernick campaign has to be one of the best I have seen this year. I am still seeing some related posts in my feed almost a week later, some of it good, some of it bad (I guess depending on your perspective). Their stock is down for the week but I think eventually their sales will overall increase because they hit their…[Read more]
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Michael Wolf wrote a new post, Apple why can't you be normal?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 6 months ago
My intention is not to stir an iPhone or Android debate. Both are equally fine products but Apple has always “kept their cards close their chest”. iOS did not allow Google Maps and Waze until much after it was […]
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Yue Sheng and
Michael Wolf are now friends 4 years, 6 months ago -
Cindy Dumont and
Michael Wolf are now friends 4 years, 6 months ago -
Michael Wolf wrote a new post, Labor Day/Back To School Eportfolio1 (MKTG5606), on the site Michael Wolf 4 years, 6 months ago
For most of us Labor Day is a vacation day usually it is right before back-to-school day for many Americans. With that being said, I am childless so back-to-school only means that there will be more traffic […]
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Michael Wolf wrote a new post, You wouldn't believe what they look like now….., on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 6 months ago
Yes, I will admit it that I sometimes will click on the above headline, only to scroll through 20+ pages and 20 pop-up ads just to get to see that person in the original ad. For the most part, I now only click on […]
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Michael Wolf wrote a new post, Most clickable back-to-school or Labor Day articles/ads: Eportfolio1 (MIS5603), on the site Michael Wolf 4 years, 6 months ago
Unlike most of my classmates, I do not have kids so a lot of the back-to-school ads were not served to me. This was mostly likely that each social platform I use, “knows” that I do not have kids. The first ad […]
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Michael Wolf wrote a new post, Watson doesn't do health, on the site MIS5102: Process Improvement and Innovation 4 years, 7 months ago
This past Wednesday an article came out that showed evidence that Watson, while be able to win at Jeopardy and predict the weather, it would not be a viable candidate for process improvement for the medical […]
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Michael Wolf wrote a new post, All it took was one simple update, on the site User Experience Design 4 years, 8 months ago
At work I listen to music constantly, especially when doing such repetitive/mundane things as producing reports or coding. I use MediaMonkey, a third party app that handles all my local music. Unfortunately when […]
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Michael Wolf wrote a new post, Time to throw a little more process in your User Experience: EPortfolio3: (MIS5102_MIS5109), on the site Michael Wolf 4 years, 8 months ago
I work for one of the largest non-profits in the United States, Educational Testing Service, ETS for short. I work in the division of Digital Strategy and User Experience (DS&UX) as the Search Market and Web […]
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Michael Wolf wrote a new post, Watson does the Weather: EPortfolio2: (MIS5102_MIS5109), on the site Michael Wolf 4 years, 8 months ago
We all read how Watson was able to topple two of the most all-time winning Jeopardy champions. While Watson had some difficulty with some of the wording of the answers, it ultimately prevailed. Now fast-forward 7 […]
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Michael Wolf wrote a new post, Improving the efficiency of creating interactive ads: EPortfolio1: (MIS5102_MIS5109), on the site Michael Wolf 4 years, 8 months ago
At ETS.org we had a media buying/placement process that was not efficient when I first started working there. To from beginning to end the process looked like this:
This process worked for many years but as […]
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Michael Wolf wrote a new post, This old 1995 website's navigation holds up, on the site User Experience Design 4 years, 8 months ago
Have you ever heard of Technical Advisors System and Network Administration? No? Their website has been out there since 1995 and to my knowledge has not changed since. They are better known as […]
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