@michael-ravitch
Active 4 years ago-
Michael Ravitch wrote a new post, Help a Fellow Capstoner!, on the site MS-DIM Capstone 2017 4 years, 6 months ago
Hi MS-DIM Friends!
I’m writing to ask for some help. Our team Chief Marketing Officer, Carolina Lobo, has asked me if I can connect with local colleagues. Our company is trying to gather some peer coac […]
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Michael Ravitch posted a new activity comment 4 years, 7 months ago
Love this post Kate. We’ve talked a lot this semester about how brands have historically had a hard time monetizing Snap Chat. Small innovations like this could fix that without totally blowing up the UX that Snap’s customers love. Once brands can prove ROI from those 1×1 pixel ads, I think the flood gates will open. Snap Chat will have to be…[Read more]
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Michael Ravitch posted a new activity comment 4 years, 7 months ago
One piece I think you are missing here is explaining how the fraudulent installs are harming brands RIGHT NOW. When I read paragraph four I couldn’t help thinking that, although fake installs my drive rankings, it is also destroying the analytics brands rely on to allocate resources and budget to their apps. This flawed decision making could turn…[Read more]
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Michael Ravitch wrote a new post, Social Media Makes Us Happier (Sort Of), on the site Social Media Innovation – Fall 2017 4 years, 7 months ago
I found the video linked to the left while browsing one of my favorite websites, Mashable.com. This piece of content jumped out at me because I’m so used to seeing pieces about how social media depresses us. This […]
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Michael Ravitch posted a new activity comment 4 years, 7 months ago
Taryn, I think you hit the nail on the head when you discussed how the model/cost probably only makes sense for large companies at this point. This could work perfectly though since if large companies adopt and have success this will give Matterport the capital they need to invest in R&D to improve the technology. If these large companies show…[Read more]
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Michael Ravitch wrote a new post, Bite Size Horror Films, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago
In keeping with the theme of my last post about Southwest Airlines, lately I’ve been obsessed with companies that create great content.
I recognize that this may be a little late, as this subject matter is more […]
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Michael Ravitch wrote a new post, The Future of Social Media Marketing, Brought to You By: Facebook, on the site Michael Ravitch 4 years, 8 months ago
Social Media Today recently posted an article titled, 5 Predictions for Social Media Marketing on Facebook in 2018. As we approach the end of the year with our world already swimming with new technologies and […]
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Michael Ravitch wrote a new post, Southwest Airlines Continues Their Masterclass in Digital Marketing with "175 Stories", on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 8 months ago
Southwest airlines is no stranger to the leading edge where digital communication is concerned and their “175 Stories” campaign is yet another example of their mastery of the space. Southwest is in an industry […]
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Michael Ravitch posted a new activity comment 4 years, 8 months ago
I’m glad someone posted about this because I was going to if no one else did. First, kudos for the smooth NPR plug. Second, It always baffles me when companies do things like this. I am immediately reminded of the “White is Purity” ad that Nivea launched and the Pepsi/Kylie Jenner debacle. When I think about all of the budget allocated to focus…[Read more]
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Michael Ravitch posted a new activity comment 4 years, 8 months ago
I agree with you, Adrienne.
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Michael Ravitch wrote a new post, Hamburger Helper Has No Time for Your Sexism, on the site Social Media Innovation – Fall 2017 4 years, 8 months ago
As the old saying goes, “mess with the glove, get the… fingers?” That doesn’t sound right.
Anyway, in a recent piece from Mashable, the online publication told the story of a chauvinist that made a sexist […]
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Michael Ravitch posted a new activity comment 4 years, 8 months ago
Kristin, this was definitely an interesting read. I find it odd that NBC news chose to partner with Snapchat for this in light of Snap’s recent struggles and the popularity of Instagram Stories. The idea behind the move is clear but I don’t think I can say the same about the medium chosen to carry it out. My suspicion is exacerbated by the “3-5…[Read more]
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Michael Ravitch wrote a new post, Inbound 2017: HubSpot's Window Into the Future of Digital Marketing, on the site Michael Ravitch 4 years, 9 months ago
I recently attended HubSpot’s marketing conference Inbound 2017 in Boston. It was incredible four-day experience where I had the opportunity to hear industry thought leaders from companies like Slack and Microsoft […]
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Michael Ravitch posted a new activity comment 4 years, 9 months ago
Hi Clare!
Good call! I can’t believe I added the links. You can now click on the article titles and it will take you to the corresponding pages.
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Michael Ravitch wrote a new post, Labor Day Weekend's Most Clickable Headlines, on the site Michael Ravitch 4 years, 9 months ago
Unfortunately, my phone wasn’t exploding with Labor Day and Back to School related content this weekend as I expected. That said, I was able to scour social media land to find some things I thought were […]
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Michael Ravitch wrote a new post, My 5 Favorite Headlines From the Weekend, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 9 months ago
Google Has Been Recording You. Here’s How to Delete the Files
I had to click this headline largely because of the company the article is about. Anything Google does is automatically interesting because of the r […]
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Shameika Ejiasi and
Michael Ravitch are now friends 4 years, 10 months ago -
Melissa Newman and
Michael Ravitch are now friends 4 years, 10 months ago -
Michael Ravitch wrote a new post, Making the World a Better Place… With Usability Testing, on the site Michael Ravitch 4 years, 11 months ago
In January 2011 I traveled to Israel on a University of Maryland-run Birthright trip. For those of you in the audience that have never heard of Birthright, it’s a mostly free trip to Israel that every Jew gets to […]
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Michael Ravitch wrote a new post, Poor Project Management and the Console Gaming Industry, on the site Michael Ravitch 4 years, 11 months ago
Project management boils down to balancing between three key elements: scope, money, and time. Here, scope refers to the product or service being developed (size, basic functions, availability of features, etc.) […]
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