• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Michael Nailor

Profile picture of Michael Nailor

@michael-nailor

Active 4 years, 7 months ago
  • Activity
  • Profile
  • Sites 3
  • Friends 34
  • Groups 11
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Michael Nailor

    Michael Nailor and Profile picture of Morgyn SeigfriedMorgyn Seigfried are now friends 4 years, 3 months ago

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Capstone Project MS-DIM, on the site W. Michael Nailor 5 years, 8 months ago

    Crashing into the future with AI

    Our capstone project website

    A recording of our capstone project presentation

  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Hi, Braden! Thanks for posting this. I love the phrase in the article that VR can be an “empathy machine.” It fits so well with what I was trying to say about using VR to break down barriers around the church. This paragraph was particularly meaningful to me:
    “to show supporters exactly what an eight hour walk to pick up dirty – and p…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Jesus Tries Snapchat, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 9 months ago

    “Maybe Jesus isn’t using Snapchat yet – but I’ll bet he’s thinking about it.”

    There has been a flurry of posts on the Church/Social Media blogs in the past few months about Snapchat for churches.  I gave in to […]

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Standing at the Threshold, on the site W. Michael Nailor 5 years, 9 months ago

    “As a deacon in the Church, you are to study the Holy Scriptures, to seek nourishment from them, and to model your life upon them.  You are to make Christ and his redemptive love known, by your word and ex […]

  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Oh, the places we’ll go… And now for the trifecta: autonomous cars, drones and 3-D printing:

    The engineers worked with Grant Imahara of Mythbusters fame to create a 3D printed, autonomous car that comes with its own 3D printed drone. The self-driving software, which was provided by Mouser Electronics, allows the car to navigate by itself…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    It’s probably not so great for me to admit that I was thinking about that throughout her presentation! I remembered an episode of Big Bang Theory where Howard was designing a device that could send kisses over the Internet for Leonard’s long-distance relationship.

    It’s only a step from there to expanding the…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Holly, the examples you provide are great. I am wondering about the role of VR in marketing services as well as products. The experience of certain services could only be “test driven” though VR. Thanks for the post!

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, VR Changes the Church – April Fools!, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 9 months ago

    I’ve written elsewhere about the importance of social listeners paying attention to satire in popular culture.  As further proof of that thesis, I offer these whacky Mormons and their LDSDaily post about VR and […]

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Sermons, on the site W. Michael Nailor 5 years, 9 months ago

    #LessGrumblingMoreGrateful

    9.24.17 @ Philadelphia Episcopal Cathedral

     

    Look Who’s At Our Table

    2.12.17 @ Church of the Nativity, Newport, PA

     

    Enough Evidence To Convict Us: All S […]

  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Great question, Joe. I think that influence marketers want to convince you that they are different from celebrity endorsers – but in the end it is just a new play on an old ploy. Influencers seek to build relationships with followers based on some perceived expertise or competence. The relationships that they build up through YouTube, blogging…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Thanks for the response, Gina. Glad you enjoyed it. This afternoon while reading through all the articles on Pinterest, Snapchat and LinkedIn – I just kept flashing back to the episode and giggling.

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    Thanks for the response, Kimberly. I was so amazed that the show was so tuned in to what we have been studying. One form of social listening has to be paying attention to what the comedies of an age are laughing at.

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    I just assume that everyone is being paid. That should be the default position. I love some of my favorite YouTubers and podcasters and feel like I have “a relationship” with them. But I don’t imagine buying something on their recommendation – any more than I imagine buying Philip Morris cigarettes or RC Cola just because Lucille Ball…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor posted a new activity comment 5 years, 9 months ago

    I know a lot of people have problems with the character-limit on Twitter. I think it forces me to be concise in my posting. Advertisers and users have demonstrated how that character-limit can be pushed in all sorts of creative ways. I realize that in September they “lifted” the limit a little by not counting photos, videos, polls and GIFs.…[Read more]

    View Conversation
  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Facebook Trending to be Wrong, on the site W. Michael Nailor 5 years, 9 months ago

     

    While Mark Zuckerberg says his company is not a “media company,” it is pretty clear that Facebook meets the definition.  66 percent of Facebook users — amounting to 44 percent of the general American p […]

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Listen for 4 Minutes: Satire in Popular Culture, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 9 months ago

    While watching junk TV sitcoms with annoying laugh-tracks and without time-shifting (something only Boomers do, apparently!) I stumbled upon a new show where two of the main characters introduced in the first […]

    • Profile picture of Kimberly Johnson
      Kimberly Johnson replied 5 years, 9 months ago

      This is awesome, Michael! Thanks for sharing. I tend to watch almost everything either on demand or via a streaming service nowadays (going with the trends, am I right?), so I tend to miss out on the new shows coming out. Will have to check this one out.

      • Profile picture of Michael Nailor
        Michael Nailor replied 5 years, 9 months ago

        Thanks for the response, Kimberly. I was so amazed that the show was so tuned in to what we have been studying. One form of social listening has to be paying attention to what the comedies of an age are laughing at.

    • Profile picture of Gina Benigno
      Gina Benigno replied 5 years, 9 months ago

      Michael,

      This is HYSTERICAL. Being one of those millennial monsters myself, this trailer had me rolling. From the “obviously made up job title”–my mom would definitely blink a couple of times if I told her I was an “online content curator”–to the “everyone gets a trophy” reference, this show looks to have nailed the generation they’re after. Given what we’re learning this semester, the show hits on a lot of ground we’re covering. While lists and viral videos are the “click bait” that hooks people into a brand or organization, the content is not always the most compelling, leaving people to feel short-changed off a wasted click. In the world of twenty-something new-hires, the ongoing struggle continues: Where’s the line between good content and garbage? Are the clicks worth selling out the brand?

      In the words of Jack Gordon: “The best 3 ways to drink your urine? There is no best way. JUST DRINK IT.”

      Thanks for for sharing!!

    • Profile picture of Michael Nailor
      Michael Nailor replied 5 years, 9 months ago

      Thanks for the response, Gina. Glad you enjoyed it. This afternoon while reading through all the articles on Pinterest, Snapchat and LinkedIn – I just kept flashing back to the episode and giggling.

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, Blogging Bishop, on the site W. Michael Nailor 5 years, 10 months ago

    A bishop in the Episcopal Church sits at the top of an organization that ministers to and administrates for a group of local parishes; that structure is called a diocese.  When I read Weber Shandwick’s report, Th […]

  • Profile picture of Michael Nailor

    Michael Nailor wrote a new post, The Misunderstood CEO, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 10 months ago

    How do C-Suite level executives break through the walls of isolation that surround them (protect them?) to speak to and listen to other voices in their corporations or in their customer base?  The cartoon […]

    • Profile picture of Alison Ebbecke
      Alison Ebbecke replied 5 years, 10 months ago

      Since the modern CEO is viewed as much as a guru as the leader of an organization (i.e. Steve Jobs, Elon Musk, Jeff Bezos, etc.), social channels offer ample opportunity to amplify thought leadership across not only the company but entire swaths of our culture. Given technology’s ominpresent role in most industries, leaders would be smart to heed your advice and utilize social media to similarly project their corporate and personal philosophy for larger consumption. This seems especially relevant for larger companies where the CEO may not have as personal a relationship with their employees. For smaller companies, a similar social effort would likely be beneficial, but should focus on projecting “big ideas” rather than topics closer to the company itself. Since smaller company employees have more direct access to leadership, take more of a visionary approach even at the expense of corporate self-promotion is likely to pay dividends.

  • Profile picture of Sean Houlihan

    Sean Houlihan and Profile picture of Michael NailorMichael Nailor are now friends 5 years, 10 months ago

  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Andrew Baer
Profile picture of Demi Li
Profile picture of Abby Merola
Profile picture of Kate Levy
Profile picture of Gabby Gutierrez
Profile picture of kjaindl
Profile picture of Amy Lavin
Profile picture of Hannah O'Hara
Profile picture of Abigail Helterbran
Profile picture of Torri L. Fisher

Members

Newest | Active | Popular
  • Profile picture of Andrew Baer
    Andrew Baer
    Active 5 hours, 52 minutes ago
  • Profile picture of Demi Li
    Demi Li
    Active 8 hours, 42 minutes ago
  • Profile picture of Abby Merola
    Abby Merola
    Active 10 hours, 58 minutes ago
  • Profile picture of Kate Levy
    Kate Levy
    Active 11 hours, 12 minutes ago
  • Profile picture of Gabby Gutierrez
    Gabby Gutierrez
    Active 12 hours, 14 minutes ago
  • Profile picture of kjaindl
    kjaindl
    Active 1 day, 2 hours ago
  • Profile picture of Amy Lavin
    Amy Lavin
    Active 1 day, 2 hours ago
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 1 day, 13 hours ago
  • Profile picture of Abigail Helterbran
    Abigail Helterbran
    Active 2 days, 2 hours ago
  • Profile picture of Torri L. Fisher
    Torri L. Fisher
    Active 3 days, 9 hours ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 6 months, 1 week ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 10 months ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 10 months, 1 week ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 10 months, 3 weeks ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 11 months, 1 week ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University