Michael Nailor

Hi, Braden! Thanks for posting this. I love the phrase in the article that VR can be an “empathy machine.” It fits so well with what I was trying to say about using VR to break down barriers around the church. This paragraph was particularly meaningful to me:
“to show supporters exactly what an eight hour walk to pick up dirty – and p…[Read more]

Oh, the places we’ll go… And now for the trifecta: autonomous cars, drones and 3-D printing:

The engineers worked with Grant Imahara of Mythbusters fame to create a 3D printed, autonomous car that comes with its own 3D printed drone. The self-driving software, which was provided by Mouser Electronics, allows the car to navigate by itself…[Read more]

It’s probably not so great for me to admit that I was thinking about that throughout her presentation! I remembered an episode of Big Bang Theory where Howard was designing a device that could send kisses over the Internet for Leonard’s long-distance relationship.

It’s only a step from there to expanding the…[Read more]

Holly, the examples you provide are great. I am wondering about the role of VR in marketing services as well as products. The experience of certain services could only be “test driven” though VR. Thanks for the post!

Great question, Joe. I think that influence marketers want to convince you that they are different from celebrity endorsers – but in the end it is just a new play on an old ploy. Influencers seek to build relationships with followers based on some perceived expertise or competence. The relationships that they build up through YouTube, blogging…[Read more]

Thanks for the response, Gina. Glad you enjoyed it. This afternoon while reading through all the articles on Pinterest, Snapchat and LinkedIn – I just kept flashing back to the episode and giggling.

Thanks for the response, Kimberly. I was so amazed that the show was so tuned in to what we have been studying. One form of social listening has to be paying attention to what the comedies of an age are laughing at.

I just assume that everyone is being paid. That should be the default position. I love some of my favorite YouTubers and podcasters and feel like I have “a relationship” with them. But I don’t imagine buying something on their recommendation – any more than I imagine buying Philip Morris cigarettes or RC Cola just because Lucille Ball…[Read more]

I know a lot of people have problems with the character-limit on Twitter. I think it forces me to be concise in my posting. Advertisers and users have demonstrated how that character-limit can be pushed in all sorts of creative ways. I realize that in September they “lifted” the limit a little by not counting photos, videos, polls and GIFs.…[Read more]