Melissa McCusker

I like having processes in place for design. For example, creating an official style guide and making it available to everyone in an organization helps prevent the wrong logo version or font from being used. One thing I’ve run into though is a conflict in client priorities. For example, they might need a website yesterday, but their branding isn’t fully in place. In those situations, I find that it’s sometimes ok to run forward with what we have. Then later, once they are in a more relaxed state, they are ready to circle back and address some of those more foundational elements. Flexibility in process is a great trait to have to make sure people’s urgent needs are addressed first.

Melissa, very interesting idea incorporating Zillow into the blockchain potential for real estate. It’s always shocking how off Zillow’s information can be especially when its advertised as up to date. I think blockchain could really make a huge difference in real estate especially eliminating the need for escrow as you mentioned above.

This also makes me think of the opportunity to streamline the MLS. As someone who moves a lot for work, it would be awesome to have direct visibility to all properties based on criteria rather than location. I can search for a 3 bedroom townhouse across the US or in a specific region if the technology enabled a consolidated database. It could disrupt the market by enabling leverage for agents with licenses in multiple states as well as the closing process across state lines.

Using blockchain the real estate agency to streamline the paperwork process is a fantastic idea. Beyond the real estate agency, I think there are many other business that rely on paperwork and having particular documents signed. For example, I think the medical field relies on a lot of documentation as well. To me, blockchain would be useful in that industry as well. Overall, I think blockchain could be used in a variety of different industries to streamline the paperwork process. I think your idea regarding Zillow is interesting as well. I wonder why these inaccuracies occur on Zillow and how exactly blockchain could be implemented to fix this problem?

I love this app idea! I would totally be all in for this!
I wonder if there is a way to partner with local CSA subscriptions to perhaps pay for a full share CSA, but share it each time with a shelter…. then you get the benefit of helping the local farms and the shelter!

I love your social initiative, Melissa. In our busy day and age, the more accessible and comfortable you make “doing good” for others, the more people will actually participate. I find the notion of “one-stop-shop to giving” brilliant! Would you consider the option of donating time, for example, serve in a soup kitchen or something similar?

This is great and definitely would integrate well with support organizations that focus of serving homeless Veterans. I bet you could also leverage this to get Federal funding for the service!

Love this idea, Melissa! I think the customization, convenience, and feel-good notion of giving back is a big draw for the community, which I think could be a big part of your value proposition. I especially like the functionality of the app notifying you of the below-freezing temperatures. I’m sure it could even go further of notifying of heat waves, especially if a lot of your end users are those living on the West Coast where homelessness is also incredibly high (L.A. is a prime example).

Melissa, This is an awesome idea! This app makes it super convenient for people to give back. I personally want to be able to donate more but sometimes do not have the time to go get the goods myself and drop them off. I would download and utilize this app due to its customization and convenience. People will be more inclined to donate because the app really does all the work for them. Everyone in today’s digital age want to have things done fast and from the convenience of a computer or phone so this is a great way for shelters and charitable organizations to digitalize their efforts. How will this app allow patrons to donate clothing? I try to donate clothing when I can, but I do not always know where to drop the clothing off. It may be convenient to have a “pick up” or “drop off” feature for the app to donate clothing.

Great article, Melissa! I predict we will see a surge in AI in all medical fields within the next few years. As a mother of two boys, teeth brushing has always been an issue. Not really sure why they can’t grasp the concept of making it the first and last activity of the day. AI would benefit the next generation who are reliant on technology – even if it’s a constant reminder of, “Gross! You haven’t brushed your teeth.” Having a ‘smart brush’ would also allow monitoring by parents like me who are challenged with the constant struggle of their children understanding the importance of personal hygiene.

Melissa, this is an interesting post. The portion that intrigues me the most is the part about the smart toothbrush. You highlight some great benefits of this technology. However, with all of our discussions recently about privacy, my first thoughts of the idea of a smart toothbrush are the implications around privacy. For example, could insurance companies decline claims if they know how infrequently or inefficiently a person brushes their teeth? Do you envision this type of privacy issue around smart toothbrushes? Additionally, do you envision the dental care industry having an opportunity to sell products to smart toothbrush users based on their habits?