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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Megan Zaporowski

Profile picture of Megan Zaporowski

@megan-zaporowski

Active 3 years, 6 months ago
@kiersten-shank thanks for letting me bounce ideas off of you for the last case study for MIS class! View
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  • Profile picture of Megan Zaporowski

    Megan Zaporowski posted a new activity comment 3 years, 7 months ago

    I think that more often that not companies outsource this work to an agency. So if the agency caught it in time (which with my experience because they have so many clients it might be while before you are notified of an outage) you might be able to move your funds to up your PCP campaign instead but it think this is something that would have to be…[Read more]

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    Megan Zaporowski posted a new activity comment 3 years, 7 months ago

    My mom and I have a tradition to go out on Black Friday. Back in the day when we would go out we would have a list of items to buy for Christmas presents and we would be out all night.

    This year after the pie was served and most of my family had gone home. My mom and I both sat there on a smart phones and ordered the Black Friday deals right…[Read more]

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    Megan Zaporowski posted a new activity comment 3 years, 7 months ago

    Its so funny that you are writing about this. I read an article recently that referenced Tik Tok and was completely stumped so I had to look it up, and boy was I not disappointed. It is by far the weirdest social platform right now.

    I could not tell the strange things that were happening in the half the videos that I watched, Like Nate I am…[Read more]

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  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Facebook’s Ad Relevance Score – Does it Really Matter?, on the site Megan Zaporowski 3 years, 7 months ago

    The short answer is yes. But I am going to tell you why.

    If you don’t already know in 2017 Facebook rolled out their ad relevance score platform. This was to insure that people are seeing ads that are more p […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Prototype & User Experience, on the site Capstone 2018 ABMOWZ 3 years, 8 months ago

    These future moms are why we built our online boutique. We know when you’re pregnant, you just want to cut right to the chase. You’re already waiting 9 months for a baby so we’re making sure our website satis […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Do Emojis Have a Place in Paid Social?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 8 months ago

    I read a recent article about how to improve your Facebook ad relevance score. While most of the information was to be expected one thing on their list caught my eye. They had a “bonus tip” about boost eng […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, The Text Heard Around the US, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago

    As soon as I heard the news that everyone in America would be getting a text from the President I knew that parodies of the text would blow up everywhere. President Trump is an easy target when it comes to being […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Snapchat and Voting: A Winning Combo?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 9 months ago

    Social media has the means to inform and connect us in ways never thought possible and with Election Day nearly a month away it is not a total shock that you are seeing voter registration initiatives all over […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Headlines That Sucked Me In, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 10 months ago

    I am guilty of being addicted to my phone. I have gotten so used to being constantly entertained that if I am waiting in line, driving in a Uber, or even just need a break from work I will often find myself […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Mobile Experience Can Make or Break a Post, on the site Megan Zaporowski 3 years, 10 months ago

    We are attached to our phones. Day in and day out we spend hours scrolling through email and social media. So what better way for brands to reach us than on our phones. But how they execute this can have a major […]

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    Megan Zaporowski wrote a new post, When Facebook Knows What You Want, on the site Megan Zaporowski 3 years, 10 months ago

    As Labor Day approaches so do the sales. Not that I mind, I am ready for fall weather and the clothes to come with it. My inbox is currently filled with e-blast toting the latest and greatest sale for the latest […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Apparently UX Can Save Lives – Who Knew?, on the site Megan Zaporowski 3 years, 11 months ago

    So I came across an article with the headline “Can user experience save lives”.  My immediate response was, okay let’s simmer down now – its only UX design.

    But the more I read into the article the more I r […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, What To Do When Phones Are The New Desktop, on the site Megan Zaporowski 3 years, 11 months ago

    We see it all the time. Whether you are on a train, walking through the park or even at work – people are glued to the cell phones. While they are hypnotized by their glowing blue screens they are likely searching […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, No Project Manager, No Problem?, on the site Megan Zaporowski 3 years, 11 months ago

    Project management is essential to any organization, so much so that they have position created just for that sole purpose. Without them getting a project off the ground can be rocky. They often control and manage […]

  • Profile picture of Megan Zaporowski

    Megan Zaporowski posted a new activity comment 3 years, 11 months ago

    Hi Shannon – super helpful. We are just starting to get into email marketing at my job (healthcare is always 10 years behind) and these are good tips that could easily turn into a formulated processes for after each email blast is sent out.

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  • Profile picture of Megan Zaporowski

    Megan Zaporowski posted a new activity comment 3 years, 11 months ago

    I think there are two kinds of people. The people TV manufactures want and then there is me. I have a smart TV whose apps I barely know how to use – I basically just know how to click on the Netflix button on my remote and that is about it. And I will sit there while watching my Netflix and use my phone to online shop (even though my laptop is in…[Read more]

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  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Big Brands, Little UX, on the site User Experience Design 3 years, 11 months ago

    I came across an article in Ad Week about how brands (even the big ones) have a hard time with UX and often miss the mark. Two key issues that they mention in the article really hit home for me.

    The article […]

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Megan ZaporowskiMegan Zaporowski are now friends 3 years, 11 months ago

  • Profile picture of Megan Zaporowski

    Megan Zaporowski posted a new activity comment 3 years, 11 months ago

    This is a test comment!

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  • Profile picture of Megan Zaporowski

    Megan Zaporowski wrote a new post, Harry Potter and the Deathly Hallows, on the site Harry Potter for Dummies 3 years, 11 months ago

    Harry Potter and the Deathly Hallows is a fantasy book written by British author J. K. Rowling and the seventh and final novel of the Harry Potter series. The book was released on 21 July 2007, ending the se […]

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Fox School of Business

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