• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Megan Sharkey

Profile picture of Megan Sharkey

@megan-sharkey

Active 2 weeks ago
@hannah-ohara Hello Hannah, your profile is looking great. Glad we have a few similar interests and look forward to working together. View
  • Activity
  • Profile
  • Sites 3
  • Friends 8
  • Groups 2
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Will Spot the Robot Help or Hurt the Citizens of New York? E-Portfolio 2, on the site Megan Sharkey 1 month, 1 week ago

    Photo provided the the NY-Times article linked below.

    Technology has improved various aspects of our lives to make life easier and safer. Specifically, in medicine and medical response, technology has […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, E-Portfolio Post 1: Super Bowl Commercials: Is the Marketing Really Worth It?, on the site Megan Sharkey 3 months ago

    Photo from: https://www.cnn.com/2021/02/07/us/reddit-commercial-super-bowl-trnd/index.html

     

    Every year we see Super Bowl advertisements get more intricate, and we as viewers never know what to […]

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 6 months ago

    Hillary, what a great read! As a pet lover and dog-obsessed person, this was one of my favorite articles this semester!
    I did adopt a pet during the pandemic! I adopted her after looking for a long time before the pandemic started but figured that working from home was the perfect time to dive in!
    I have also been having trouble finding food…[Read more]

    View Conversation
  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Robots, AI, & Voice recognition, Oh My!, on the site Megan Sharkey 6 months, 2 weeks ago

    In the age of asking AI’s Alexa to order us more Q-tips, we all knew it was only a matter of time until human-like robots were introduced. While we all knew that those human robots were on their way to b […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Makeup Made Easy, on the site Megan Sharkey 6 months, 2 weeks ago

    The cosmetic industry has been expanding and growing for years and recently expanded by dipping its feet into the internet and other smart technologies. Although not as necessary as AI technology in healthcare […]

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 6 months, 2 weeks ago

    Andrea, what a great read!
    This is such a great idea! My best friend is an event planner, and I am currently planning a conference for my job, so this hit home for me!
    In terms of COVID, having this technology to contact everyone quickly and in such an easy way will make it a lot easier to handle. Guests can also feel confident when attending…[Read more]

    View Conversation
  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Makeup Made Easy, on the site Digital Marketing MKTG 5604 Fall 2021 6 months, 3 weeks ago

    The cosmetic industry has been expanding and growing for years and recently expanded by dipping its feet into the internet and other smart technologies. Although not as necessary as AI technology in healthcare […]

    • Profile picture of Samara Grossel
      Samara Grossel replied 6 months, 2 weeks ago

      Hi Megan,

      This is so interesting! I had no idea something like this existed, but I think it makes a lot of sense and would appeal to a lot of consumers. You mentioned how COVID-19 has changed customer shopping habits, and the rise in popularity of this particular type of technology is the perfect example of it. I would much rather have my face scanned and get a personalized list of products for my specific needs than waste my money on a product that may or may not work.

      While this technology will definitely be expensive to implement, I do think that we’ll see more and more innovations like this popping up in the future. In my opinion, it’s a short-term cost that will give long-term benefits to the organizations that use this “smart” technology. I for one am excited to see how we can continue to creatively shop for products that will actually benefit us.

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 6 months, 1 week ago

      Hi Megan,

      This is so neat! I haven’t heard anything about this before so it was an interesting read for me! For me personally, I love this idea of leveraging AI and I would go so far as to pay for it. I am not a big makeup person but that’s partially because I get anxiety walking into a store like Sephora. I never know what I’m looking for, I don’t know what shades go with my skin tone, I feel awkward testing it out. This technology would allow me to experiment from the comfort of my own home. Sunglass Hut does something similar in that, when you go their website, they screen your face with each pair of sunglasses you’re interested in so you can visualize how it looks on your face shape. It’s a total game changer. I’m excited to see this type of technology being implemented in other industries!

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 6 months, 1 week ago

      Hi Megan!
      I feel like I have heard of this concept before I read your post. However, your post definitely put more depth about it in my mind. I would love to have access to this technology. As being a person of color, it is not always easy to find my right shade. The last time I got tested to see my new shade (because the shade of my skin is constantly changing, especially within the seasons) it was Sephora. I don’t know if its because of the light they have there, but the shade seemed right in the store. However, when I got home I found out it was a shade to dark. My face was a whole different color from my neck. Ever since then, I go up a shade from whatever they tell me and that concept has worked for me. I would rather have this technology to be able to get it right the first time. My main worry with this would be the cost of this technology. Yes, I would like to use it but if it’s too much money I would rather take my chances and go to the store.

    • Profile picture of Sara Valko
      Sara Valko replied 6 months, 1 week ago

      Hi Megan,

      I really liked your article. My immediate thoughts on Preso and HiMirror were that they both seem like very cool inventions that will go a long way in the beauty industry. I definitely think Preso would be cool to have in stores around the country like Ulta, Target, or Sephora to help out all customers who are as confused as I am when it comes to finding the perfect match. I definitely think both these inventions will be pricey, but 100% worth it. When it comes to the beauty industry, influencer marketing is definitely a huge part of the industry, but I think these smart devices will become big and be super beneficial in the market, especially if they are implemented the right way!

    • Profile picture of Andrea Mowers
      Andrea Mowers replied 5 months, 4 weeks ago

      Hi Megan, this is a great example of how developments in AI can make our lives easier than ever. In today’s world, time is money, and this innovative technology would save both the customer and the retailer time as the customer can skip a trip (or two depending on if you purchased the right shade the first time) to the store and the retail company will see less returns which are a drain on staff time in the store. To answer your first question, yes the price increase for this type of technology is worth it because it will open the door for more targeted messaging which will result in an increase of profits. Once the system knows the blemishes, tone, elasticity of each customer’s unique skin profile, products can then be pushed onto the customer that they may not have even known they need before. This technology can stay with the customer as they age and their skin changes. And who knows, it may even save us a trip or two to the dermatologist!

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, About Me, on the site Megan Sharkey 6 months, 4 weeks ago

    Megan Sharkey
    MS Digital Innovation in Marketing, Fox School of Business, Temple University

    Email: tup20629@temple.edu
    Biography
    Thanks for looking at my eportfolio! I am originally from New Hope, PA. I […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Work In Person? As If!, on the site Megan Sharkey 6 months, 4 weeks ago

    If you had asked my peers and me before March 2020 if we would have ever imagined working from home, we would have laughed.

    Most people learn that you graduate high school and/or college and then go into […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Is in-person work a thing of the past? Big tech companies think so., on the site Information Technology Management MIS 5001 Fall 2021 7 months, 1 week ago

    If you had asked my peers and me before March 2020 if we would have ever imagined working from home, we would have laughed. 

    Most people learn that you graduate high school and/or college and then go into […]

    • Profile picture of Henry Fountain
      Henry Fountain replied 7 months, 1 week ago

      Interesting read Megan.

      I for one am a huge proponent of working form home, and do not want to go back into the office! Being in grad school while working is tough, and being able to do it all from the comfort of my room is extremely easier for me. Not to mention, I can also save on gas, and more importantly my own time with not having to commute 45 minutes to and fro my company. These little things add up and I could not imagine the amount of work I do now with also having to work in my office.

      As for your question, I do not believe it is a lack of technology companies have to really hold them back from permanent WFH, rather, I believe it is the lack of production companies fear employees might have while working from home. I whole-heartedly disagree with such a theory, and even think my production in my life overall has increased, so I am hoping not to have to go back full time anytime soon.

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 7 months, 1 week ago

    Hi Montrease, great article!

    What a great topic to cover! It was a crazy week, and honestly, I was shocked that this story was covered so heavily. I know I should not have been surprised, but a part of me was questioning whether we have more significant problems?
    When the app first crashed, I thought it was my poor wifi, but when I saw on…[Read more]

    View Conversation
  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 7 months, 2 weeks ago

    Great article, Samantha.
    I think that Primark is making a wrong move here. I am a huge Primark fan myself and discovered it only months before the pandemic. I had gotten a pair of PJs for only five dollars, and they are of incredible quality. When I got back home, I liked them so much I wanted to grab a pair for my friend who was getting married…[Read more]

    View Conversation
  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 7 months, 2 weeks ago

    Hi Gabby, great article!
    I think that we do see emerging demographics buying this new line of clothing. Throughout history, styles have changed and evolved and even come back around, with Y2K coming back currently. With this in mind, I think it’s safe to say that new styles presented to the market attract someone’s eye, and all it takes is that…[Read more]

    View Conversation
  • Profile picture of Benjamin McIntyre

    Benjamin McIntyre and Profile picture of Megan SharkeyMegan Sharkey are now friends 7 months, 2 weeks ago

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 7 months, 3 weeks ago

    Hi, Kate, great post!
    I think this method will one day become the norm for platforms such as Youtube. I think that this will become the new norm because of a lot of talk recently around thumbnails on youtube. Recently, a few “family bloggers” have gotten in hot water because leaked footage of them making their child cry for a good thumbnail was…[Read more]

    View Conversation
  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Dressing Up To Stay In, on the site Digital Marketing MKTG 5604 Fall 2021 7 months, 4 weeks ago

    Cute, Cheap, & Convenient

    In March 2020, I don’t think many of us would have guessed that the COVID-19 pandemic would still be going on today. Furthermore, I don’t believe many of us would have predicted the […]

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 7 months, 4 weeks ago

      Megan,

      Great post! It’s pretty incredible how great of an impact Tik Tok has had on purchasing decisions. When I went to Starbucks the other day, there was actually a sign on the door reading “FYI. Many beverages, i.e. “the pink drink”, featured on Tik Tok have dairy in them. Please advise on any dairy restrictions in advance of ordering.” Incredible, right?

      My 6 year old daughter is an avid Tik Toker and, therefore, a She-in customer as well. At 7 years old! I’m also now seeing friends/peers begin to shop there now as well. Withstanding the major concerns related to child labor, I do believe that it will continue to hold its grip. COVID has accelerated the need for both low-cost and accessibility. I think that as long as people continue to leverage social media as heavily as they have been/continue to now, especially with the increase of media influencers, She-in will have a long shelf life.

      Regina

    • Profile picture of Abby Merola
      Abby Merola replied 7 months, 4 weeks ago

      Hey Megan,

      WOW!
      I can relate to this post way too much lol. I just got a shipment in from Shein yesterday. I still have about 35 items in my cart, but I have no where to wear these clothes to due to the pandemic still going on today. I think that this app will continue to be very popular due to the fact that is it super cheap. Although, some of the items feel and look very cheap, all of the items I got, I love and wear most of them to work. I actually used Shein before it blew up on TikTok and was skeptical at first, but now I am all for it. I am curious to see what other people think of Shein!

      Great Post!

    • Profile picture of Olivia Francisco
      Olivia Francisco replied 7 months, 3 weeks ago

      Hi Megan,

      Thanks for introducing me to this clothing company – I’ve never heard of it until now, but I’m also not on Tik-Tok. This is a tough one to answer. Personally, I think it depends on the individual. Individuals big in the fashion world would probably continue using Shein because of their affordability and trending styles despite the negativity attached to this brand. Take Nike as an example. They were also highlighted for their use of child labor and sweat shops but yet they remain a dominant brand to this day.

      On the other hand, fast fashion may cause individuals to move away from the brand and look for an alternative brand because of personal beliefs. So, like I mentioned above, I think it depends on the beliefs of the individual. Personally, if the quality of the clothing was good and they had styles I liked, I would continue buying from the company.

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 8 months ago

    Great article, Gabby!
    If a system like this were to be introduced in Philly, it would have many happy residents, I think. However, I think the city would need to think about location, weather, & crime impact.
    The location needs to be considered because some areas may need this technology more than others. If the majority of the residents walk…[Read more]

    View Conversation
  • Profile picture of Morgan Pastner Jaffe

    Morgan Pastner Jaffe and Profile picture of Megan SharkeyMegan Sharkey are now friends 8 months, 2 weeks ago

  • Profile picture of Krupa Bhatt

    Krupa Bhatt and Profile picture of Megan SharkeyMegan Sharkey are now friends 8 months, 2 weeks ago

  • Profile picture of Megan Sharkey

    Megan Sharkey and Profile picture of Iridian GonzalezIridian Gonzalez are now friends 8 months, 2 weeks ago

  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Demi Li
Profile picture of Jason Lindner
Profile picture of Regina Olkowski
Profile picture of Andrew Baer
Profile picture of Brandyn Graham
Profile picture of Hannah O'Hara
Profile picture of Jaclyn Hansberry
Profile picture of Abigail Helterbran
Profile picture of Andrea Mowers
Profile picture of Abby Merola

Members

Newest | Active | Popular
  • Profile picture of Demi Li
    Demi Li
    Active 4 hours ago
  • Profile picture of Jason Lindner
    Jason Lindner
    Active 14 hours, 7 minutes ago
  • Profile picture of Regina Olkowski
    Regina Olkowski
    Active 14 hours, 36 minutes ago
  • Profile picture of Andrew Baer
    Andrew Baer
    Active 16 hours, 17 minutes ago
  • Profile picture of Brandyn Graham
    Brandyn Graham
    Active 17 hours, 54 minutes ago
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 17 hours, 56 minutes ago
  • Profile picture of Jaclyn Hansberry
    Jaclyn Hansberry
    Active 18 hours, 2 minutes ago
  • Profile picture of Abigail Helterbran
    Abigail Helterbran
    Active 18 hours, 13 minutes ago
  • Profile picture of Andrea Mowers
    Andrea Mowers
    Active 18 hours, 40 minutes ago
  • Profile picture of Abby Merola
    Abby Merola
    Active 18 hours, 41 minutes ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 3 months, 1 week ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 7 months ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 7 months, 1 week ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 7 months, 3 weeks ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 8 months, 1 week ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University