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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Megan Sharkey

Profile picture of Megan Sharkey

@megan-sharkey

Active 3 months ago
@hannah-ohara Hello Hannah, your profile is looking great. Glad we have a few similar interests and look forward to working together. View
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  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Overview of all Deliverables, on the site FashionEye 3 months, 3 weeks ago

    Capstone:

    Project Proposal – FashionEye

    Company Profile – FashionEye

    Market Segmentation Strategy

    Brand Positioning & Brand Profile

    Digital Analysis – FashionEye

    Project Plan

    Data & Process […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Marketing Channels, on the site FashionEye 4 months ago

    Moment of Opportunity  

    Overview:  

    A product launch is a remarkable milestone in any brand’s journey. Poshmark’s current following is 996K, 258K, and 447K on Instagram, Pinterest & Tik Tok respectively. E […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Digital Analysis, on the site FashionEye 4 months ago

    Digital Analysis

    FashionEye is an integration to an intended application that resells fashion through the mobile device. There are two focused technologies of interest that will be vital to the success of this […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Data & Process Model, on the site FashionEye 4 months ago

    Analysis  

    The charts above show an overview of what our research has helped us find out about our customers demographics including, age, sex, location, income spent, growth in the secondhand industry, & […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Competitive Analysis, on the site FashionEye 4 months ago

    Competitor Technology

    Amazon StyleSnap

    How it works: This AI-powered feature built into the Amazon app, allows users to find looks they love quickly and easily. Users can take a photograph or screenshot of […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Evaluation & Research, on the site FashionEye 4 months ago

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Project Deck, on the site FashionEye 4 months ago

    Capstone Project Final Deck

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Project Plan, on the site FashionEye 4 months ago

    Objectives:  

    Introduction of the FashionEye technology which will be embedded in the Poshmark app. This technology will allow users to upload photos of outfits from celebrities, friends, or even people on I […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Project Proposal, on the site FashionEye 4 months ago

    Abstract

    The average American spends $1,500 each year on clothes, a number that has only increased yearly with the contribution of online shopping, influencers and social media. So many times, scrolling through […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Project, on the site FashionEye 4 months ago

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, The Layoff Effect: E Portfolio 3, on the site Megan Sharkey 4 months, 1 week ago

    During the pandemic, it seemed there was one industry that was experiencing unprecedented growth; technology. It appeared that the most well-known tech giants were hiring for many roles, from Microsoft, Meta […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, To Blog Or Not To Blog, on the site Megan Sharkey 5 months, 1 week ago

    Working at a Fortune 500 tech company, you may think we have our mobile and desktop layouts figured out for optimal viewing experience. Well, like many, we don’t! This has impacted the number of eyes we get on our […]

  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 5 months, 2 weeks ago

    Hi Janice, great post.
    After reading your article I think that for me, I personally really enjoy the ability to have all this information at my fingertips since when it comes to medical information, I am pretty useless. I bring this up because I am blessed to have a mother who is a nurse is understands all this medical information.
    As I have…[Read more]

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  • Profile picture of Megan Sharkey

    Megan Sharkey posted a new activity comment 5 months, 4 weeks ago

    Hi Demi, awesome post.
    I use both of these apps when I’m driving but use to be a huge Waze fan and have recently moved over to Google maps.
    Like you noted, I think a huge part of the Waze appeal is the fun colors, icons, choice of voices, etc that make it more fun to use a GPS. The problem I have found is that all the cool things that make i…[Read more]

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  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, So Many Platforms Such Little Time!, on the site Megan Sharkey 6 months ago

    As someone who works in marketing, understanding which platforms are the best to post on is seemingly an easy task. However, it becomes a much more complex task when there are so many different platforms to […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, How MIS5109 Impacted My View Of Websites (Eport 3), on the site Megan Sharkey 7 months, 3 weeks ago

     

    At the start of the semester, I didn’t think I would become as invested in how Websites look as I am now. 

    In this semester’s UX class, we dove head first into the design, layout, and nitty gritty of w […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Tik-Tok's UX: Innovation or Redundant? – MIS 5109 E Port 2, on the site Megan Sharkey 8 months ago

     

    It is safe to assume that all of us are familiar with Tik-Tok by now. Whether you love or hate the app, it is everywhere. As the app grows, we see it is being used more for marketing purposes and pushing […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Why PPMs are a Crucial Component in a company's success – E-portfolio 1 (MIS 5102), on the site Megan Sharkey 8 months ago

     

    When I started this course, I have to admit; that I was confused about why this was relevant to marketing. Although I understood project management is a beneficial skill throughout any organization, why […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, Will Spot the Robot Help or Hurt the Citizens of New York? E-Portfolio 2, on the site Megan Sharkey 11 months, 1 week ago

    Photo provided the the NY-Times article linked below.

    Technology has improved various aspects of our lives to make life easier and safer. Specifically, in medicine and medical response, technology has […]

  • Profile picture of Megan Sharkey

    Megan Sharkey wrote a new post, E-Portfolio Post 1: Super Bowl Commercials: Is the Marketing Really Worth It?, on the site Megan Sharkey 1 year, 1 month ago

    Photo from: https://www.cnn.com/2021/02/07/us/reddit-commercial-super-bowl-trnd/index.html

     

    Every year we see Super Bowl advertisements get more intricate, and we as viewers never know what to […]

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