@matthew-beauchesne
Active 2 years, 2 months ago-
Matthew Beauchesne wrote a new post, Content Data, on the site Clean Ocean Action 2 years, 10 months ago
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Matthew Beauchesne wrote a new post, Market Data, on the site Clean Ocean Action 2 years, 10 months ago
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Matthew Beauchesne wrote a new post, Data & Process Model, on the site Clean Ocean Action 2 years, 10 months ago
Best Ways to Engage People on the COA Website
There are certain pathways that we would like to see visitors to the COA website take. This process model shows, from left to right, that we want vi […]
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Matthew Beauchesne wrote a new post, How to make Wine and Jewelry engaging on Social?, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 10 months ago
You would think it would be easy to make wine and jewelry engaging, but I picked two brands that do a great job at conveying the right content to their audiences. One of the most powerful aspects of social media […]
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Matthew Beauchesne wrote a new post, Our Team, on the site Clean Ocean Action 2 years, 10 months ago
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Matthew Beauchesne wrote a new post, Influencer Provides Style Value, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 10 months ago
I enjoy buying clothes, sometimes too much admittedly. I prefer to browse online than in stores; I am always looking for new things I like. One Instagram user I follow is Phil Cohen. What I like about his po […]
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Great post! Have you seen Styles of Man on IG? Similar aesthetic and he’s a temple alum!
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Jacklin, yes I have!
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Matthew Beauchesne and
Rebecca Zinn are now friends 2 years, 11 months ago
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Matthew Beauchesne posted a new activity comment 2 years, 11 months ago
Kat, I couldn’t agree more on single use websites for me not needing an app, or I just end up deleting them. I think that you are right that sometimes the investment in someone’s time to get an app and download it just for people to delete it is not in the organizations interest to spend resources building and maintaining an app. I think too tha…[Read more]
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Matthew Beauchesne posted a new activity comment 2 years, 11 months ago
Katie, I think you bring up an interesting point about how apps can be a powerful branding tool and can always be there to reinforce the messaging and define a customer journey. I think an app that does this well is the American Airlines app. I’m not much of a fan of the carrier, but I think their app does a tremendous job of updating a user a…[Read more]
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Matthew Beauchesne posted a new activity comment 2 years, 11 months ago
I’ve been fascinated by the impact of the Internet of Things on the home. And I was going to write my post on a related issue to yours Gretchen. IOT has been able to transform the way we interact with many things. I was thinking about this when I was looking at how many devices are connected to my home WIFI (I’m embarrassed to say how many) I…[Read more]
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Matthew Beauchesne wrote a new post, Minutes, on the site Clean Ocean Action 2 years, 11 months ago
Meeting Minutes 8.19.19
Meeting Minutes 8.29.19
Meeting Minutes 9.17.19
Meeting Minutes 9.19.19
Meeting Minutes 9.23.19
Meeting Minutes 10.3.19
Meeting Minutes 10.8.19
Meeting Minutes 10.29.19
Meeting […] -
Matthew Beauchesne wrote a new post, Team Evaluations, on the site Clean Ocean Action 2 years, 11 months ago
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Matthew Beauchesne wrote a new post, Deck, on the site Clean Ocean Action 2 years, 11 months ago
Final Presentation – Download
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Matthew Beauchesne wrote a new post, Memo to Company Leaders, on the site Clean Ocean Action 2 years, 11 months ago
Dear Clean Ocean Action,
We understand the difficulty in staying top of mind in today’s digital world, where we are constantly bombarded with messages and branding offline and online. With all the te […]
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Matthew Beauchesne wrote a new post, User Experience/Prototype, on the site Clean Ocean Action 2 years, 11 months ago
Prototype Overview
The new site is designed to be more user-friendly and inviting to the user. Often times the weight of the topic of pollution can be overwhelming, so we designed the homepage to […]
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Matthew Beauchesne wrote a new post, Updated Channels, on the site Clean Ocean Action 2 years, 11 months ago
Considerations for Digital ChannelsMillennials/GenZ Don’t Find COA Until it’s too Late
Why this Target
New Target: Meet “Emma”
Current Digital Asset […]
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Matthew Beauchesne wrote a new post, Project Plan, on the site Clean Ocean Action 2 years, 11 months ago
What COA will Achieve
Trello Building a Pathway to SuccessObjectives to help COA become a Sustainable Nonprofit
Objective #1: Optimizing COA’s Website (Specifically Creating a Mobile Fri […]
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Matthew Beauchesne wrote a new post, Company Profile – My Digital Unicorn, on the site Clean Ocean Action 2 years, 11 months ago
Our Philosophy
We understand the difficulty in being heard, especially when you are a non-profit that might not have all the resources of a Fortune 500 company. We provide a […]
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Matthew Beauchesne wrote a new post, Brand Profile, on the site Clean Ocean Action 2 years, 11 months ago
Clean Ocean Action (COA) Profile
A 35-year-old nonprofit environmental activist coalition of 125 community groups focused on protecting the waterways of the New York Bight through, ed […]
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Matthew Beauchesne wrote a new post, Competitive Analysis and Market, on the site Clean Ocean Action 2 years, 11 months ago
The Competitive Environment Facing COA
Competitor 1: Surfrider Foundation – Jersey Shore
Digital Presence
Website – Mobile responsive
Facebook (Surfrider Foundation: Jersey Shore […]
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