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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Matthew Beauchesne

Profile picture of Matthew Beauchesne

@matthew-beauchesne

Active 2 years, 7 months ago
@justin-jones Hi, I’m also interested in web design and user experience. I think increasingly user experience will be a key differentiator. View
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  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Content Data, on the site Clean Ocean Action 3 years, 4 months ago

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Market Data, on the site Clean Ocean Action 3 years, 4 months ago

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Data & Process Model, on the site Clean Ocean Action 3 years, 4 months ago

    Best Ways to Engage People on the COA Website

     

     

    There are certain pathways that we would like to see visitors to the COA website take.  This process model shows, from left to right, that we want vi […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, How to make Wine and Jewelry engaging on Social?, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    You would think it would be easy to make wine and jewelry engaging, but I picked two brands that do a great job at conveying the right content to their audiences.  One of the most powerful aspects of social media […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Our Team, on the site Clean Ocean Action 3 years, 4 months ago

     

     

     

     

     

     

     

     

     

     

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Influencer Provides Style Value, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    I enjoy buying clothes, sometimes too much admittedly.  I prefer to browse online than in stores; I am always looking for new things I like.  One Instagram user I follow is Phil Cohen.  What I like about his po […]

    • Profile picture of Jacklin Altman
      Jacklin Altman replied 3 years, 4 months ago

      Great post! Have you seen Styles of Man on IG? Similar aesthetic and he’s a temple alum!

    • Profile picture of Matthew Beauchesne
      Matthew Beauchesne replied 3 years, 3 months ago

      Jacklin, yes I have!

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne and Profile picture of Rebecca ZinnRebecca Zinn are now friends 3 years, 4 months ago

    Rebecca Zinn

    @rebecca-zinn

    View Profile
  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne posted a new activity comment 3 years, 4 months ago

    Kat, I couldn’t agree more on single use websites for me not needing an app, or I just end up deleting them. I think that you are right that sometimes the investment in someone’s time to get an app and download it just for people to delete it is not in the organizations interest to spend resources building and maintaining an app. I think too tha…[Read more]

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  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne posted a new activity comment 3 years, 4 months ago

    Katie, I think you bring up an interesting point about how apps can be a powerful branding tool and can always be there to reinforce the messaging and define a customer journey. I think an app that does this well is the American Airlines app. I’m not much of a fan of the carrier, but I think their app does a tremendous job of updating a user a…[Read more]

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  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne posted a new activity comment 3 years, 4 months ago

    I’ve been fascinated by the impact of the Internet of Things on the home. And I was going to write my post on a related issue to yours Gretchen. IOT has been able to transform the way we interact with many things. I was thinking about this when I was looking at how many devices are connected to my home WIFI (I’m embarrassed to say how many) I…[Read more]

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  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Minutes, on the site Clean Ocean Action 3 years, 5 months ago

    Meeting Minutes 8.19.19
    Meeting Minutes 8.29.19
    Meeting Minutes 9.17.19
    Meeting Minutes 9.19.19
    Meeting Minutes 9.23.19
    Meeting Minutes 10.3.19
    Meeting Minutes 10.8.19
    Meeting Minutes 10.29.19
    Meeting […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Team Evaluations, on the site Clean Ocean Action 3 years, 5 months ago

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Deck, on the site Clean Ocean Action 3 years, 5 months ago

    Final Presentation – Download

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Memo to Company Leaders, on the site Clean Ocean Action 3 years, 5 months ago

    Dear Clean Ocean Action,

    We understand the difficulty in staying top of mind in today’s digital world, where we are constantly bombarded with messages and branding offline and online.  With all the te […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, User Experience/Prototype, on the site Clean Ocean Action 3 years, 5 months ago

    Prototype Overview

     

     

    The new site is designed to be more user-friendly and inviting to the user.  Often times the weight of the topic of pollution can be overwhelming, so we designed the homepage to […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Updated Channels, on the site Clean Ocean Action 3 years, 5 months ago

     
    Considerations for Digital Channels

    Millennials/GenZ Don’t Find COA Until it’s too Late

    Why this Target

    New Target: Meet “Emma”

     

    Current Digital Asset […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Project Plan, on the site Clean Ocean Action 3 years, 5 months ago

    What COA will Achieve
    Trello Building a Pathway to Success

    Objectives to help COA become a Sustainable Nonprofit 

    Objective #1: Optimizing COA’s Website (Specifically Creating a Mobile Fri […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Company Profile – My Digital Unicorn, on the site Clean Ocean Action 3 years, 5 months ago

    Our Philosophy

     

     

    We understand the difficulty in being heard, especially when you are a non-profit that might not have all the resources of a Fortune 500 company. We provide a […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Brand Profile, on the site Clean Ocean Action 3 years, 5 months ago

    Clean Ocean Action (COA) Profile 

     

     

    A 35-year-old nonprofit environmental activist coalition of 125 community groups focused on protecting the waterways of the New York Bight through, ed […]

  • Profile picture of Matthew Beauchesne

    Matthew Beauchesne wrote a new post, Competitive Analysis and Market, on the site Clean Ocean Action 3 years, 5 months ago

    The Competitive Environment Facing COA

    Competitor 1: Surfrider Foundation – Jersey Shore 

     

     

    Digital Presence

    Website – Mobile responsive
    Facebook (Surfrider Foundation: Jersey Shore […]

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