Mallory Faust

Congrats Becca! Well deserved!!!

Love this and thanks for the suggestions! I have purchased products promoted by influencers, and sometimes they may not be actually “influencing” but their outfit or something catches my eye and sometimes I just ask where they got it anyway. The more organic it seems, the more likely I am to give my consideration. I am very much over these insta…[Read more]

Wow, had no idea this was a thing! Wondering if they are doing this to create a buzz around the novelty of the idea, or if they actually think this is going to become a trend while bringing better practicality. I think at this point, everyone is accustomed to a certain type of smart phone. Personally, I have had an iPhone for years and just can’t…[Read more]

Hi Shakia! I always find it entertaining to see how brands tackle social issues, holidays, and hot topics. I think you can learn a lot about a brand by the way they choose to portray themselves during times like this, and for me, it is a major turn off when brands do things like Shea moisture did. They essentially put the promotion of themselves…[Read more]

Me too! Love that dynamic duo. And your comment actually made me realize that he is not only a genius marketer but just a genius artist in general. He went from being the #1 fantasized boy band member to a guy that girls, boys, men, women of all ages love! It’s fantastic how he has transformed himself and appeals to literally almost everyone.

Hi Shameika- Great advice! This is something that we need to get in the habit of because it really makes a difference. My brand does get real time alerts of we are mentioned by another high profile influencer or brand, however we miss the mark in responding quickly. I think a lot also depends on how long your process of getting copy/content…[Read more]

Hi Emily, I had not heard of her but now I am a follower! Thanks for that! You’re right, I can’t turn away from this type of content because it is positive, relatable, and inspiring. Also love your content “guiding principals,” especially the point about investing in multiple delivery methods. Awesome post!

Great post! I think that celebs who are just now joining insta definitely have an upper hand in getting more attention than those who have had a profile for years now, mostly because its almost unheard of to not have a social presence. Its almost headline news (who am I kidding, it is headline news) when a celebrity joins social, and I have to…[Read more]