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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Lisa Collins

Profile picture of Lisa Collins

@lisa-collins

Active 2 years, 8 months ago
@tuk52058 HI Gretchen! I look forward to our first semester at Temple. While reading your e-portfolio, I noticed your experience with healthcare marketing. That is an industry that I have been interested in pursuing potentially. Additionally, I saw you have been to Scotland, I am going to Ireland next month but i hope that my next trip is to […] View
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  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Bundles, Bundles, Bundles, on the site 3 years, 1 month ago

    Disney+ has over 15 million downloads in just 2 weeks of launching. While downloads aren’t an indication of users, it does show a positive launch for Disney. However, leaders like Netflix aren’t phased by the […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Viral Sells, on the site 3 years, 1 month ago

    The holidays have arrived and so have now the …ads and the scrutiny. Peleton’s latest TV commercial has caused a storm on Twitter yet some experts think this is good for the brand. While a majority of the […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Free Speech or Paid Speech in 2020 Election, on the site 3 years, 1 month ago

    As we venture further into the 2020 Presidential Election, I am reminded of how social media was a big part of the 2016 election that now in 2020, it still is. So, what exactly has changed for both the candidates […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Meeting Minutes, on the site DMV-Z 3 years, 2 months ago

    Discuss Project Proposal Idea 
    August 20, 2019
    August 20, 2019

    Discuss Project Proposal and Scope

    September 5, 2019

    September 5, 2019

    Project Review

    September 17, […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Sign Up, on the site DMV-Z 3 years, 2 months ago

     

    Register today
     

  • Profile picture of Lisa Collins

    Lisa Collins posted a new activity comment 3 years, 2 months ago

    Push notifications are great to create action but to Greg’s point depending on the notification it can get regarded as pointless. A majority of my push notifications barely make me take action unless maybe a bill payment reminder. I may have too many push notifications allowed that they all seem rather pointless. I have recently started to change…[Read more]

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  • Profile picture of Lisa Collins

    Lisa Collins posted a new activity comment 3 years, 2 months ago

    I agree. UK Comedy did a great job promoting this American TV show using social media at its core. I did come across an article that stated “Friends’ enduring popularity is undoubtedly tied to a desire to return to a time and place when British life (and the world at large) wasn’t undergoing such total upheaval”
    Even as I watch reruns, I do feel…[Read more]

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  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Prototype, on the site DMV-Z 3 years, 3 months ago

    For Users

     
    For Employees

     

     

     

     

     

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, From Product Launches to Government Bailouts, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 3 months ago

    Twitter

    The most stressful time for a marketing team – Launch Day. The moment when all the hard you have done becomes a success or a failure.  Sonos,  a leading competitor in the speaker market utilized T […]

    • Profile picture of Jerry Salsini
      Jerry Salsini replied 3 years, 3 months ago

      Hi Lisa.
      Great Post, as I always value to see how a company can show a level of redemption with the powerful usage of social media, the bailouts are a historic example.. I see that AIG engaged with snack-able moments which conditioned the consumer back in increments, at the same time rebuilding brand status and reputation back to center – so to speak. Also appreciated the KPI’s, getting a sense of what objectives AIG were in pursuit of, basically interaction and engagement to be “on the nose” – once again great post.

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, How DMV-Z Works, on the site DMV-Z 3 years, 3 months ago

     

     

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, PennDOT, on the site DMV-Z 3 years, 3 months ago

    Mission
    To provide a sustainable transportation system and quality services that are embraced by our communities and add value to our customers.

    Vision

    A better quality of life built […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, DMV-Z, on the site DMV-Z 3 years, 3 months ago

    Mission

    To make the DMV easy by leveraging technology to better support employees and improve customer satisfaction.

    Vision

    Enhance the DVS employee and customer experience through […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Project, on the site DMV-Z 3 years, 3 months ago

    I. Problem Statement

    Visiting the Department of Motor Vehicle Services (DMV) is a time-consuming and often frustrating experience – inconvenient hours, multiple waiting queues with long lines, limited s […]

  • Profile picture of Lisa Collins

    Lisa Collins posted a new activity comment 3 years, 3 months ago

    I have used the American airlines app however they were later than other airlines such as United at having the in-app ability to book flights. Previously, American’s app booking process would navigate the user to the mobile optimized website causing the experience to be very clunky and actually deterred me from using it and booking an American…[Read more]

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  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, Audi and Mercedes-Benz Drive Into Brand Awareness, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    Storytelling on social media platforms utilizing various form of media can have a positive impact in the overall goals of a brands marketing campaign. Through testing, testing, and more testing companies like Audi […]

  • Profile picture of Lisa Collins

    Lisa Collins wrote a new post, How LikeToKnowIt Has Influenced My Closet, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    I never want to think that social media is capable of influencing my behavior however sadly I know it does. Through Instagram I follow fashion and beauty influencers to gain advice and keep up on the latest […]

  • Profile picture of Lisa Collins

    Lisa Collins and Profile picture of Rebecca ZinnRebecca Zinn are now friends 3 years, 4 months ago

    Rebecca Zinn

    @rebecca-zinn

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  • Profile picture of Lisa Collins

    Lisa Collins posted a new activity comment 3 years, 4 months ago

    Great Post Katie
    After taking a look at my own habits, its very interesting to see how how many apps I use on a constant basis, specifically Starbucks, Nordstrom, Instagram, Facebook, Amazon, Venmo, to name a few. Any company that offers a seamless experience is were I utilize more of the app than the online website as well as companies that do…[Read more]

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  • Profile picture of Lisa Collins

    Lisa Collins posted a new activity comment 3 years, 4 months ago

    Hey Christine,

    I’ve had similar experiences with my Apple Watch however it offers me the convenience to quickly view items and decide whether i need to interact with the notification then or if it can wait till later. With the iPhone, we tend to immerse ourselves within the notification/text/email right then and there causing even more…[Read more]

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  • Profile picture of Katie Allegretto

    Katie Allegretto and Profile picture of Lisa CollinsLisa Collins are now friends 3 years, 5 months ago

    Lisa Collins

    @lisa-collins

    View Profile
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