MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

Activity

  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted an update 1 year, 11 months ago

    @julia-hodges I noticed we both studied journalism and public relations in undergad! I feel like digital marketing is just a more modern version of the traditional fields we studied. What are your thoughts?

    • Profile picture of Julia Hodges
      Julia Hodges replied 1 year, 11 months ago

      Yes, I totally agree! I worked at a PR agency after graduating and witnessed the declining impact of print placements during those six years, so I’m excited to learn the new digital tools/technical skills to reach those people whom magazines no longer can.