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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Lesley Westerfer

Profile picture of Lesley Westerfer

@lesley-westerfer

Active 8 months ago
@julia-hodges I noticed we both studied journalism and public relations in undergad! I feel like digital marketing is just a more modern version of the traditional fields we studied. What are your thoughts? View
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  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, How Cypress will Make Money, on the site Cypress 8 months, 1 week ago

    How Money Grows on Trees
    At Cypress, our data will be critical in building the best product for tracking customers’ rewards and creating more personalized offers. We plan to help users and small business with o […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Data Security is Key, on the site Cypress 8 months, 1 week ago

     

    We want our users to feel confident with the information they share.

    At Cypress, it’s absolutely essential to ensure that our users feel confident and safe with the data they share with us. We are co […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Community & Gamification, on the site Cypress 8 months, 2 weeks ago

     
    Welcome to Our Community
    A key differentiator of our mobile application is that it’s going to make credit card management- rewarding and fun! Cypress is going to take components of gamification from the Oct […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Keeping Users Engaged, on the site Cypress 8 months, 2 weeks ago

     
    Cypress User Engagement & Retention
    To Build Brand Awareness: Push Notifications will be a Key Driver

    To keep users engaged on our mobile application, our app will leverage push notifications that add v […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months ago

    I definitely see the use of “gaming” or stimulation models with the medical students at my work – and at my last job the students worked on optometric stimulators where they were given patient cases they needed to solve all through a stimulator – I found the use of this in educational really important – it gives the lower classes a chance at…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months ago

    Love this post Claire, I think Airbnb does (and continues) to have an impressive digital strategy which keeps the innovative company, just that, innovative. I found it interesting that they also cut their marketing spend during COVID – and kept the overall budget less moving forward because they didn’t notice a difference in their traffic. I for…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months, 1 week ago

    I don’t work for a small business nor do we have an app, but I do shop from multiple small boutiques that have launched apps over the last two years. It seems that the e-commerce shopping experience is booming through live sales through apps – and the checkout experience is easier than ever with Apple pay and other quick transaction options.…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months, 1 week ago

    I understand their tactic (like mentioned above) to engage with different or inactive users in a new way, but I also agree that they should stick with what they know. Aren’t they big enough to just stick to movies/tv?

    I found it interesting that Apple tried to hold up the iOS release because their App Store policies state that third-party apps…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Deck, on the site Cypress 9 months, 2 weeks ago

     

    Final Deck (Google Slides) | Final Deck (PPT)

    Deck Outline

    Hook (Short Story)

    Market Research/ Pain Points (% of users struggling) Situational Analysis

    Define the Problem (add cred) […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, The App, on the site Cypress 9 months, 2 weeks ago

    Prototype: Meet the Cypress App
    The goal of our mobile application is to help users easily navigate credit card rewards and optimize their earnings, while also helping them support businesses that align with […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Marketing Channels, on the site Cypress 9 months, 2 weeks ago

    Customer Acquisition Strategy
    Our primary goal is to have users download the Cypress app, connect their credit card accounts and engage with our robust community through the app and through our social media […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Memo to Potential Investors, on the site Cypress 9 months, 2 weeks ago

    Dear Potential Investors, 

    Our company, Cypress, was built with the overwhelmed credit card holder in mind. Our mission is to provide a service that makes cardholders’ lives easier while prioritizing da […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, The Future of Social Commerce, on the site Lesley Westerfer 9 months, 2 weeks ago

    In 2020, during the global pandemic, social commerce sales saw a 39% jump. This year, US social commerce sales are expected to rise even more!
    What Exactly is Social Commerce?
    Social commerce sales include […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months, 3 weeks ago

    I can totally agree with Briana on this one! I’ve opted in previously for the sake that I want to see what other marketers are doing, and I also don’t mind targeted ads because it truly does help me remember what I was shopping for earlier so I can finish what I started. So maybe I am part of that small percentage and it may be a mix of laziness,…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 9 months, 3 weeks ago

    The Sims, and also for those who are old enough this gives me The Palace chat vibes from the early 2000s. I do feel like the idea of “the metaverse” and the use of VR/AR avatars has been around for awhile, but this also concerns me. Everyone, especially the younger generations are already so immersed in their phones – for everything. If we then…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, Blog, on the site Cypress 9 months, 3 weeks ago

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, 3 Simple Tips to Improve Your Financial Health, on the site Cypress 9 months, 3 weeks ago

    Do you think you are financially healthy? As hyperbolized in the Netflix satire, “Squid Games”, there are many people out there that have no control over their personal finances. However, I don’t believe that […]

  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 10 months, 1 week ago

    For anyone that likes murder and candy – here is the episode: https://myfavoritemurder.com/292-all-coffee-apple-pie/ – they also talk about the mysterious disappearance of Helen Brach who married into the candy family and went missing in the late 1970s.

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 10 months, 1 week ago

    I’m in the same boat as Briana – I wonder how this quantitative feature change will affect influencers who may depend on this numbers to make money and create or retain brand partnerships. This article from Business Insider from 2019 talks about the initial rollout of removing likes in other countries and how it affects influencers. Some said,…[Read more]

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  • Profile picture of Lesley Westerfer

    Lesley Westerfer posted a new activity comment 10 months, 1 week ago

    First of all, for anyone that listens to “My Favorite Murder” podcast, Georgia and Karen talked about this on a few episodes and then did a live taste test of the flavors, which was hilarious and gross. Like Aisha said, I do think that candy corn is one of those funny subjects that people like to debate about on social media, especially this time…[Read more]

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Fox School of Business

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1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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