Lesley Westerfer

I definitely see the use of “gaming” or stimulation models with the medical students at my work – and at my last job the students worked on optometric stimulators where they were given patient cases they needed to solve all through a stimulator – I found the use of this in educational really important – it gives the lower classes a chance at…[Read more]

Love this post Claire, I think Airbnb does (and continues) to have an impressive digital strategy which keeps the innovative company, just that, innovative. I found it interesting that they also cut their marketing spend during COVID – and kept the overall budget less moving forward because they didn’t notice a difference in their traffic. I for…[Read more]

I don’t work for a small business nor do we have an app, but I do shop from multiple small boutiques that have launched apps over the last two years. It seems that the e-commerce shopping experience is booming through live sales through apps – and the checkout experience is easier than ever with Apple pay and other quick transaction options.…[Read more]

I understand their tactic (like mentioned above) to engage with different or inactive users in a new way, but I also agree that they should stick with what they know. Aren’t they big enough to just stick to movies/tv?

I found it interesting that Apple tried to hold up the iOS release because their App Store policies state that third-party apps…[Read more]

I can totally agree with Briana on this one! I’ve opted in previously for the sake that I want to see what other marketers are doing, and I also don’t mind targeted ads because it truly does help me remember what I was shopping for earlier so I can finish what I started. So maybe I am part of that small percentage and it may be a mix of laziness,…[Read more]

The Sims, and also for those who are old enough this gives me The Palace chat vibes from the early 2000s. I do feel like the idea of “the metaverse” and the use of VR/AR avatars has been around for awhile, but this also concerns me. Everyone, especially the younger generations are already so immersed in their phones – for everything. If we then…[Read more]

For anyone that likes murder and candy – here is the episode: https://myfavoritemurder.com/292-all-coffee-apple-pie/ – they also talk about the mysterious disappearance of Helen Brach who married into the candy family and went missing in the late 1970s.

I’m in the same boat as Briana – I wonder how this quantitative feature change will affect influencers who may depend on this numbers to make money and create or retain brand partnerships. This article from Business Insider from 2019 talks about the initial rollout of removing likes in other countries and how it affects influencers. Some said,…[Read more]

First of all, for anyone that listens to “My Favorite Murder” podcast, Georgia and Karen talked about this on a few episodes and then did a live taste test of the flavors, which was hilarious and gross. Like Aisha said, I do think that candy corn is one of those funny subjects that people like to debate about on social media, especially this time…[Read more]