@lesley-westerfer
active 1 week ago-
Lesley Westerfer wrote a new post, Remote Life: How UX Embraces the New Normal, on the site Lesley Westerfer 2 weeks, 5 days ago
Just like many other factors, user experience has been affected by the COVID-19 pandemic this past year. The challenge? The “normal” way many users interacted with products or services changed from 2019 to […]
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Lesley Westerfer wrote a new post, Disney Institute: How the Entertainment Empire Trains on Process Improvement, on the site Lesley Westerfer 2 weeks, 5 days ago
The Walt Disney empire is a great example of how an organization continues to analyze and improve their internal processes to provide a more seamless experience for their guests. Actually, Walt Disney was […]
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Lesley Westerfer wrote a new post, Developing a Process for the Best User Experience, on the site Lesley Westerfer 2 weeks, 5 days ago
I’ve been recently tasked at my work to work with our IT department in the development of a new intranet system for our school. The overall university has its own system but our school specifically has never had a […]
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Gabi Bruckner and
Lesley Westerfer are now friends 1 month, 3 weeks ago -
Hannah Cersell and
Lesley Westerfer are now friends 1 month, 3 weeks ago -
Kelly Lineman and
Lesley Westerfer are now friends 1 month, 3 weeks ago -
Lesley Westerfer wrote a new post, Certifications, on the site Lesley Westerfer 1 month, 4 weeks ago
Project Management
Project Management Institute: Agile – June 2021
LinkedIn Learning: Project Management Foundations – June 2021
LinkedIn Learning: Requirements Elicitation and Analysis – June 2 […] -
Lesley Westerfer wrote a new post, How Will E-Commerce Evolve in 2021?, on the site Lesley Westerfer 4 months ago
As COVID hit last year, many businesses that only had brick and mortar operations had to become innovative in order to survive. For many, this meant taking their business, or a part of their business […]
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Lesley Westerfer wrote a new post, Get to Know: The Alpha Generation, on the site Lesley Westerfer 5 months, 2 weeks ago
After Gen ZERS recently made fun of millennials for using the laughing-crying emoji, wearing skinny jeans and having our hair parted to the side, it made me think about how one day my son (now a month old!) […]
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Lesley Westerfer wrote a new post, Tesla’s Use of AI: The Future of Autonomous Driving?, on the site Lesley Westerfer 8 months, 2 weeks ago
Just a few months ago, Tesla’s founder, Elon Musk, compared the company’s Autopilot AI system to Google’s search engine, acknowledging that they believe their system is superior to other driver-assistance syste […]
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Lesley Westerfer posted a new activity comment 8 months, 3 weeks ago
Seriously – Smart House was so good 🙂 I live in the Philly suburbs and use PECO – I had no idea they had a service like this!
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Lesley Westerfer posted a new activity comment 8 months, 3 weeks ago
Sean – that’s super interesting! Thanks for sharing the article. I definitely think a combination of these types of tools could really helping with our costs and pollution.
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Lesley Westerfer posted a new activity comment 8 months, 3 weeks ago
Katherine – I love that you pulled pets into the IoT! I am all for making sure my pups are healthy and happy as well, and like you mentioned it’s hard to know what they want or need. I actually didn’t know wearables existed in this market already, and I am surprised I didn’t know more about these products. I wonder if the marketers didn’t have a…[Read more]
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Lesley Westerfer wrote a new post, IoT: Ready to Make Us More Energy-Efficient?, on the site Digital Marketing MKTG 5604 Fall 2020 8 months, 4 weeks ago
What is the Internet of Things?
The concept of the Internet of Things (IoT) is quite complex yet super simple. It means taking all the things in the and connecting them to the internet, and how these things w […]
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Lesley, that is crazy you bring up energy with the IoT. Just last week I was reading a BBC article about a study in Tucson using streetlights and satellite imagery (https://www.bbc.com/news/science-environment-54721921). They found that dimming the streetlights did little to change the amount of light pollution. I think if they combined this study with a city wide IoT, like you talked about, they could measure in real time what changes are having the most impact.
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Sean – that’s super interesting! Thanks for sharing the article. I definitely think a combination of these types of tools could really helping with our costs and pollution.
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Smart House was my favorite DCOM!
I think this is a really interesting post. A lot of our clients at my job are electric utilities (like PECO in the Philadelphia area) and one of the ways they are attempting to fight climate change is by promoting their Smart Meters (https://www.forbes.com/uk/advisor/energy/what-are-energy-smart-meters-and-should-you-have-them-fitted/). Essentially, these meters are supposed to do what your Samsung SmartThings device does – reduce the amount of energy at home. According to our clients, this leads to both 1) a lower utility bill and 2) overall less of an effect on the environment. However, from my understanding, it’s tough to know what kind of cumulative effect these Smart Meters actually have on energy efficiency. I really liked your idea to use these kinds of devices in public spaces too. I think this would give us a better understanding of how much IoT could help protect our planet.
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Seriously – Smart House was so good 🙂 I live in the Philly suburbs and use PECO – I had no idea they had a service like this!
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Lesley Westerfer posted a new activity comment 9 months, 1 week ago
Great post Gabi! It’s crazy to think how far this industry has come. I remember the days of using Limewire and downloading terrible versions of CDS/songs – and how mad artists were because they were obviously losing money from sales (rightfully so). Spotify seemed to develop the product the right way at the right time (when the industry was…[Read more]
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Lesley Westerfer posted a new activity comment 9 months, 1 week ago
Great article Kassi! I definitely think Amazon was disruptive when they entered the market and had unique selling prepositions that made them stand out from the other online retailers you mentioned, although a lot of that has changed just over the last two years. I am a HUGE Amazon Prime fan but a lot of times I find myself ordering from Target…[Read more]
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Lesley Westerfer wrote a new post, Burnout Is Real and It’s Getting Worse, on the site Lesley Westerfer 9 months, 1 week ago
Burnout is too common of a term, especially during the current pandemic. The work-life-balance that Americans experience is somewhat non-existent and I know I can definitely relate to this problem, and I am not […]
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Lesley Westerfer posted a new activity comment 9 months, 1 week ago
Definitely agree Sean! And a big part of the tool I think would be beneficial is for employers to truly understand where their employees are spending their time and what type of projects are contributing to their burnout so it can be avoided.
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Lesley Westerfer posted a new activity comment 9 months, 1 week ago
Jen – yes the word “fatigued” is definitely overused and exhausting right now! I think the audience could differ depending on the variation of the product. I imagine this tool or platform could have different widgets that could be used depending on the type of company and what they wanted for their employees. Like I mentioned to Julia above, some…[Read more]
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Lesley Westerfer posted a new activity comment 9 months, 1 week ago
Kelly – I am in the exact same boat as you! I work for a health system as well and they decided post-COVID we will move to a mostly remote work model. It’s so nice to hear your work and team are already focused on mental health, so implementing a tool like this one would probably be an easy move.
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