@lauren-moreno
Active 5 years, 3 months ago-
Shameika Ejiasi and
Lauren Moreno are now friends 5 years, 7 months ago -
Patrick Yurista and
Lauren Moreno are now friends 5 years, 7 months ago -
Melissa Newman and
Lauren Moreno are now friends 5 years, 7 months ago -
Lauren Moreno posted an update in the group
Job Opportunities 5 years, 7 months agoHi Everyone,
My company, Team 624 Communications, is looking for contractors with expertise in Facebook Ads (Experience with E-commerce and conversion campaigns a huge plus) and PR.
If you are interested please email me at lmoreno@team624comm.com with a little bit about your experience.
The roles are flexible, work at home or in our office, and…[Read more] -
Lauren Moreno joined the group
Job Opportunities 5 years, 7 months ago -
Lauren Moreno posted a new activity comment 5 years, 9 months ago
Thanks Steve (And Amy)!
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Lauren Moreno wrote a new post, UGC and Curated Content, on the site Lauren Moreno 6 years, 4 months ago
Curated content is like the New Yorker article you share with a friend because you just know she’ll love it. In a way, this act of sharing and redistributing content is building your personal brand– after all, you […]
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Lauren Moreno posted a new activity comment 6 years, 4 months ago
Hi Holly, Thanks for sharing. I think this is a really great idea and something that is definitely needed in e-commerce. From a consumer’s point of view, reviews make it SO MUCH easier to make a decision online, and that is invaluable. If we think about the cart abandonment rate (it’s about 98%), any opportunity to stop the customer from clicking…[Read more]
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Lauren Moreno wrote a new post, Kate Spade, #missadventure and YouTube, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years, 4 months ago
Kate Spade is a designer brand that appeals to young professional women in the city. ‘Kate’ is known as a ‘downtown girl with an uptown sensibility’.
Last year, when Kate Spade launched the first #M […]
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Lauren Moreno wrote a new post, Curating User Generated Content, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 4 months ago
As content marketing becomes a bigger and bigger part of marketing strategies, companies are relying on curated content more. Curated content marketing offers a cost-effective way to share content with […]
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Lauren Moreno wrote a new post, Social Media: To Sell or Not To Sell, on the site Lauren Moreno 6 years, 4 months ago
There are conflicting view points on the best way to monetize your social channels. One school of thought believes that ‘selling’ stands to alienate your audiences and consequently lose reach. The other […]
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Lauren Moreno wrote a new post, The Power of 'WE', on the site Social Media Innovation – Professor Kimberly Jaindl 6 years, 4 months ago
Launched as a response to the downturn of the economy, WeWork thrived during the subsequent growth of the ‘gig economy’. 6 years in, WeWork has established itself as the co-working space– with offices in 33 […]
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Lauren Moreno posted a new activity comment 6 years, 5 months ago
Alison- I had a similar thought when I went to watch the first debate a couple weeks ago.
It was about a year ago that we decided to cut the cord at our house, and I remember how much we struggled to watch live events. We had to do research ahead of time so that when the debate came on, we knew we would have access.
Fast forward to this…[Read more]
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Lauren Moreno wrote a new post, Why Live Video is here to Stay, on the site Lauren Moreno 6 years, 5 months ago
The major social platforms have all invested heavily in the future of live streaming: Twitter integrated Periscope into its timeline in January, Facebook Live rolled out to all users in April, and live streaming […]
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Lauren Moreno wrote a new post, Obsessee Rules Social, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years, 5 months ago
Last Spring, Obsessee launched as a lifestyle brand geared towards millennials and the generation z. Obsessee joined the well-known portfolio owned by Clique Media, which includes brands such as Who What W […]
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Very interesting post, Kimberly. Sometimes simplicity is more effective than doing too much, and Obsessee seems to be an organization that exemplifies that. I’m interested to see how what direction they go down the road. They could very well be the trendsetter for social media innovation.
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Lauren, this is so interesting. I feel like not having a website definitely aligns with their strategy and meets the needs of their target audience. It seems like they definitely did their research before choosing this plan and it’s paying off. I hope that they don’t end up eventually caving and remain true to their brand.
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Such an interesting idea. I just have so much trouble imagining not having a website. The community of fans, followers and contributors would be immense, but there’s still the thought that I should be able to click through on that item on Pinterest and make a purchase. I’ll be interested to see where they go from here on this, and how they monetize these social channels. Thanks for sharing!
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Lauren Moreno posted a new activity comment 6 years, 5 months ago
Gennie-
Great Post! We recently connected facebook messenger to our retail site and the results have been fascinating. We are getting to interact with customers while they are shopping, answer questions that pop up and identify pain points on our site in real time. And customers definitely see messenger as their preferred way of contacting our…[Read more] -
Lauren Moreno posted a new activity comment 6 years, 6 months ago
Kimberly,
I have seen ads for Virginia Beach after the season is over too… and I agree that the campaign is really great. (I’m someone who loves going to the beach in the off-season). It is such a disappointment that this post didn’t capitalize on the moment to engage with you by using a relevant headline.
In my experience, this happens from…[Read more] -
Lauren Moreno posted a new activity comment 6 years, 6 months ago
Braden,
I agree with you that these posts are all interesting even if you do not have kids. Back to School is increasingly the start of the holiday shopping season for retail– summer is slow and August/September marks an upturn in shopping that doesn’t slow down until January.
For this reason, It makes sense that brands are embracing the ‘…[Read more] -
Lauren Moreno wrote a new post, Fall Into Fashion. Stories That Sell., on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 6 months ago
With summer ending, September issues on the shelves and Fashion Week just beginning; it’s a big moment for fashion and lifestyle brands. There is extra noise out there at this time of year and brands need to […]
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Love this, Lauren. And it’s so true. That content has to be good to get customers to take action. I actually was swayed into purchasing a product from a content piece just last week. Popsugar did an article titled “I Literally Just Found the Most Comfortable Pants Ever, and You Won’t Believe What They Are.” How could I not check that out? Skinny jeans that aren’t skinny jeans? Yes, please. Great content and well placed to earn a visit to the website.
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Lauren Moreno wrote a new post, Clickable Content Marketing Posts, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 6 months ago
Rose is a Rose from Kate Spade. This freebie from Kate Spade is a great way to promote their new pattern, available at The Print Shop. What is interesting is that Kate Spade is using their strong imagery to […]
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