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MS-Digital Innovation in Marketing

Fox School of Business

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Lauren Glaser

Profile picture of Lauren Glaser

@lauren-glaser

Active 6 months, 3 weeks ago
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  • Profile picture of Lauren Glaser

    Lauren Glaser posted an update in the group Group logo of Job OpportunitiesJob Opportunities 3 years, 7 months ago

    I am looking for someone who does website design for the company I work for. It is in dire need of a redesign and if any of you are potentially interested in this project, shoot me a message and lets chat…

  • Profile picture of Shameika Ejiasi

    Shameika Ejiasi and Profile picture of Lauren GlaserLauren Glaser are now friends 4 years, 9 months ago

  • Profile picture of Melissa Newman

    Melissa Newman and Profile picture of Lauren GlaserLauren Glaser are now friends 4 years, 9 months ago

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, November 7 Meeting Minutes, on the site Kaleidoscope 5 years, 5 months ago

    Minutes from Meeting on November 7, 2016 at 8:00 pm

    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed

    Talked about […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, November 14 Meeting Minute, on the site Kaleidoscope 5 years, 5 months ago

    Minutes from Meeting on November 14, 2016 at 8:00 pm

    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed

    Eni worked on […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, October 18, 2016 Minutes, on the site Kaleidoscope 5 years, 5 months ago

    Meeting from October 18 2016 at 12:00 pm

    Attendees:

    Amy Lavin

    Becca Zinn

    Lauren Glaser

    Raechel Creehan

    Sam Stanford

    Missing: Justin Salmasi, Holly Pfeifer, Eni Lile

    Agenga Item: Website […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, November 8, 2016, on the site Kaleidoscope 5 years, 5 months ago

    Meeting Minutes from November 8, 2016 at 7 p.m.

    Attendees:

    Amy Lavin

    Lauren Glaser

    Holly Pfeifer

    Sam Stanford

    Justin Salmasi

    Raechel Creehan

    Missing: Eni Lile

    Agenda Item: Prototype […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, Minutes November 8, 2016, on the site Kaleidoscope 5 years, 5 months ago

    Meeting Minutes from November 8, 2016 at 7 p.m.

    Attendees:

    Amy Lavin

    Lauren Glaser

    Holly Pfeifer

    Sam Stanford

    Justin Salmasi

    Raechel Creehan

    Missing: Eni Lile

    Agenda Item: Prototype […]

  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 5 months ago

    Is there a way to build an app around a medication you create? That way you are building on a community you already have but its not directly relating to your a prescription so you don’t have the same red tape with the government. So for example I know Merck makes the drug Belsomra for people who have trouble sleeping. They could create an app…[Read more]

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  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, How big is too big?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    Many agencies will be relying on the following assumptions to reach their audiences for everything from one-day takeovers to year-long campaigns:

    • The most efficient way to reach your audience is to deliver a […]

  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    This past election was brutal. I believe that is was,and for those still needing to discuss it is, possible to share things from your side that does not alienate friends with a different perspective. It is all in how its worded. No body wants to be preached at on social media or made to feel like their friends are trying to get them to change…[Read more]

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  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    You bring up some really interesting points about how social media is at the cross section of free speech and a user agreement everyone signs when they enact a profile. As a company they are entitled to have their users follow certain principles on their platform and if you don’t then they ban you. The reality is very few people read the user…[Read more]

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  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    This is really interesting. Its a great way to engage with customers around their products. For selfish reasons I hope it offers recipes too. That would make life a lot easier.

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  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, How soon will we be shopping in a virtual store?, on the site Lauren Glaser 5 years, 6 months ago

    Virtual reality has been touted as the “next big thing”. It is estimated the virtual reality market could be worth $30 billion by 2020 with 171 million people using virtual reality hardware and software by 2018. […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, Brand Loyalty, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    In this digital era where more consumers are brand agnostic marketers face the difficult challenge of finding a way to build brand loyalty. In the past, loyalty grew solely from the love of a product. While that […]

  • Profile picture of Lauren Glaser

    Lauren Glaser wrote a new post, Would you want to buy your clothes through a virtual or augmented store?, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

    Virtual reality has been touted as the “next big thing”. It is estimated the virtual reality market could be worth $30 billion by 2020 with 171 million people using virtual reality hardware and software by 2018. […]

    • Profile picture of Sam Stanford
      Sam Stanford replied 5 years, 5 months ago

      Great post, Lauren,
      I’d say where online store experiences can be improved with VR tech, they will be. Your example of trying on clothes is a good one. But I can see VR in retail becoming something like 3D TV; the novelty an excitement wore off pretty quickly when it became obvious what a one-trick pony 3D TV was. People realized that watching The Mummy in 3D was one thing but watching anything else that way quite another. So depending on where it’s applied it can work. The grocery store VR might not be a good idea. Test-riding a mountain bike would be hard to pull off. I can think of a few but you get my point. Part of the appeal to shopping online is ease-of-use and the time efficiency created. It seems inserting a VR middleman discounts those two assets to a large degree.

  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    I will speak on these as a consumer. I will be very upset as someone who prefers to read text over watching a video if everything goes to that medium. I would spend less time on my phone, computer, and tablet if the only way I was forced to consume content is through videos and revert to old school print. Plus half the time when I tell siri…[Read more]

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  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    The first thing I thought of when I read this is it sounds very reminiscent of when the American Indian Movement was founded in 1968. Obviously there was no social media but they piggybacked their cause on the Civil Rights Movement to gain traction and mobilize protests to amplify the message. Now they are using a different and more immediate medium.

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  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    You bring up a good point here. In a time where to some people social media stars are celebrities where does the influencer line end and celebrity endorsement line begin?

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  • Profile picture of Lauren Glaser

    Lauren Glaser posted a new activity comment 5 years, 6 months ago

    I think it depends on what the influencer is promoting. If its for a weight loss product or something otherwise regulated then yes but if its clothing or pinball machines I am not sure how much is necessary beyond a #. At the time how do you regulate an industry where some people are so desperate to believe in something they will buy a product…[Read more]

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