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Gabby Gutierrez wrote a new post, Final Presentation Deck, on the site On The Go Eats 5 months, 3 weeks ago
Download PPT for Resources and Appendix
[On the Go- CAPSTONE]
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Gabby Gutierrez wrote a new post, Minute Meetings 12/5/2022, on the site On The Go Eats 6 months ago
Amy’s Feedback
No longer required to do team reviews for Capstone projects; still doing peer evaluations with internal team
Amy to share Zoom link for Capstone presentation this week
Presentations s […] -
Brianna Clyburn wrote a new post, Is Snapchat Making a Comeback?, on the site Social Media Innovation MIS 5603 Fall 2022 6 months, 1 week ago
Who would’ve thought that in 2022, Snapchat would be the social media platform that top-tier brands like as Disney, PepsiCo and Amazon want to work with. In the last few years, Snapchat has gotten the same […]
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Megan Sharkey wrote a new post, Overview of all Deliverables, on the site FashionEye 6 months, 1 week ago
Capstone:
Project Proposal – FashionEye
Company Profile – FashionEye
Market Segmentation Strategy
Brand Positioning & Brand Profile
Digital Analysis – FashionEye
Project Plan
Data & Process […]
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Gabby Gutierrez wrote a new post, Website Update 11/25/2022, on the site On The Go Eats 6 months, 1 week ago
Reviewed comments from Capstone professors and updated information to the site
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Megan Sharkey wrote a new post, Marketing Channels, on the site FashionEye 6 months, 2 weeks ago
Moment of Opportunity
Overview:
A product launch is a remarkable milestone in any brand’s journey. Poshmark’s current following is 996K, 258K, and 447K on Instagram, Pinterest & Tik Tok respectively. E […]
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Megan Sharkey wrote a new post, Digital Analysis, on the site FashionEye 6 months, 2 weeks ago
Digital Analysis
FashionEye is an integration to an intended application that resells fashion through the mobile device. There are two focused technologies of interest that will be vital to the success of this […]
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Megan Sharkey wrote a new post, Data & Process Model, on the site FashionEye 6 months, 2 weeks ago
Analysis
The charts above show an overview of what our research has helped us find out about our customers demographics including, age, sex, location, income spent, growth in the secondhand industry, & […]
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Megan Sharkey wrote a new post, Competitive Analysis, on the site FashionEye 6 months, 2 weeks ago
Competitor Technology
Amazon StyleSnap
How it works: This AI-powered feature built into the Amazon app, allows users to find looks they love quickly and easily. Users can take a photograph or screenshot of […]
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Megan Sharkey wrote a new post, Evaluation & Research, on the site FashionEye 6 months, 2 weeks ago
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Megan Sharkey wrote a new post, Project Deck, on the site FashionEye 6 months, 2 weeks ago
Capstone Project Final Deck
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Megan Sharkey wrote a new post, Project Plan, on the site FashionEye 6 months, 2 weeks ago
Objectives:
Introduction of the FashionEye technology which will be embedded in the Poshmark app. This technology will allow users to upload photos of outfits from celebrities, friends, or even people on I […]
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Megan Sharkey wrote a new post, Project Proposal, on the site FashionEye 6 months, 2 weeks ago
Abstract
The average American spends $1,500 each year on clothes, a number that has only increased yearly with the contribution of online shopping, influencers and social media. So many times, scrolling through […]
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Megan Sharkey wrote a new post, Project, on the site FashionEye 6 months, 2 weeks ago
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Gabby Gutierrez wrote a new post, Project Plan, on the site On The Go Eats 6 months, 3 weeks ago
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Brianna Clyburn wrote a new post, Bringing TV Romance to IRL – Dating Apps Partner with Television Shows to Create a Spark, on the site Brianna Clyburn 6 months, 3 weeks ago
Over the last decade, consumer habits have evolved to a point where it seems like almost everyone lives a majority of their lives through a screen. From the minute they wake up in the morning to the moment […]
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Hilary Myers wrote a new post, From Farm to Fishtown: Wayvine Winery and Tulip Pasta Bar, on the site Hilary Myers 6 months, 3 weeks ago
Photo by Michael Persico.
“It is said, ‘In wine there is truth.’ At our family owned and operated vineyard, we believe our hard work and attention to detail is a testament to that truth. We grow except […]
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Sara Valko wrote a new post, Black Friday Social Media, on the site MS-Digital Innovation in Marketing 6 months, 3 weeks ago
Every year Black Friday looks a little different. For years and years the nationally infamous shopping holiday has been pushing up its start times. In years past, the store would open up at their normal operating […]
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Montrease Cottle wrote a new post, Not-Completely-True Advertising: The New Netflix Subscription Plan, on the site Montrease Cottle 6 months, 3 weeks ago
Netflix has mastered the strategy of empathizing with their consumers based on data and social listening. Back in March, the streaming giant announced their monthly subscription prices were going to increase. […]
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Henry Fountain wrote a new post, E-Portfolio Post #3 Data Privacy Laws, on the site Henry Fountain 6 months, 3 weeks ago
Did you know, that over “79% of internet users around the world feel they have completely lost control over their personal data” (Mineo, Liz)? Unfortunately, this statistic might even sound low at this point, as […]
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