Krupa Bhatt

Download PPT for Resources and Appendix

[On the Go- CAPSTONE]

Amy’s Feedback

No longer required to do team reviews for Capstone projects; still doing peer evaluations with internal team
Amy to share Zoom link for Capstone presentation this week
Presentations s […]

Who would’ve thought that in 2022, Snapchat would be the social media platform that top-tier brands like as Disney, PepsiCo and Amazon want to work with. In the last few years, Snapchat has gotten the same […]

Capstone:

Project Proposal – FashionEye

Company Profile – FashionEye

Market Segmentation Strategy

Brand Positioning & Brand Profile

Digital Analysis – FashionEye

Project Plan

Data & Process […]

Reviewed comments from Capstone professors and updated information to the site

Moment of Opportunity  

Overview:  

A product launch is a remarkable milestone in any brand’s journey. Poshmark’s current following is 996K, 258K, and 447K on Instagram, Pinterest & Tik Tok respectively. E […]

Digital Analysis

FashionEye is an integration to an intended application that resells fashion through the mobile device. There are two focused technologies of interest that will be vital to the success of this […]

Analysis  

The charts above show an overview of what our research has helped us find out about our customers demographics including, age, sex, location, income spent, growth in the secondhand industry, & […]

Competitor Technology

Amazon StyleSnap

How it works: This AI-powered feature built into the Amazon app, allows users to find looks they love quickly and easily. Users can take a photograph or screenshot of […]

Capstone Project Final Deck

Objectives:  

Introduction of the FashionEye technology which will be embedded in the Poshmark app. This technology will allow users to upload photos of outfits from celebrities, friends, or even people on I […]

Abstract

The average American spends $1,500 each year on clothes, a number that has only increased yearly with the contribution of online shopping, influencers and social media. So many times, scrolling through […]

Over the last decade, consumer habits have evolved to a point where it seems like almost everyone lives a majority of their lives through a screen. From the minute they wake up in the morning to the moment […]

Photo by Michael Persico.

“It is said, ‘In wine there is truth.’ At our family owned and operated vineyard, we believe our hard work and attention to detail is a testament to that truth. We grow except […]

Every year Black Friday looks a little different. For years and years the nationally infamous shopping holiday has been pushing up its start times. In years past, the store would open up at their normal operating […]

Netflix has mastered the strategy of empathizing with their consumers based on data and social listening. Back in March, the streaming giant announced their monthly subscription prices were going to increase. […]

Did you know, that over “79% of internet users around the world feel they have completely lost control over their personal data” (Mineo, Liz)? Unfortunately, this statistic might even sound low at this point, as […]