-
Kristin Maranki wrote a new post, Best Back-To-School Branded Content, on the site Social Media Innovation – Fall 2017 4 years, 10 months ago
IKEA
Superfruit Goes To Back to CollegeThis interactive video for IKEA’s back-to-college campaign caught my attention. My favorite part is that the focus is more on the characters of the video th […]
-
Kristin Maranki wrote a new post, Philadelphians Learn to Be Nice, and More Click-Worthy Headlines, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 10 months ago
The headlines that grab me tend to be ones that hit home — it could be personal interest, relevance to my life, or sheer proximity. When headlines are blunt and they draw unexpected connections, they make me w […]
-
Shameika Ejiasi and
Kristin Maranki are now friends 4 years, 10 months ago -
Melissa Newman and
Kristin Maranki are now friends 4 years, 10 months ago -
Kristin Maranki wrote a new post, Product Development at MediSys: A Study in Power, on the site Kristin Maranki 4 years, 11 months ago
When a new product is approved for development and a team assembled to make that product, a cast of characters emerges.
Reading about French and Raven’s five bases of power made me look at the IntenseCare […]
-
Kristin Maranki wrote a new post, Product Development at MediSys: A Quick Study in Power, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago
When a new product is approved for development and a team assembled to make that product, a cast of characters emerges.
Reading about the five bases of power made me look at the IntenseCare product […]
-
Kristin Maranki wrote a new post, Time + Scope > Money, on the site Kristin Maranki 4 years, 11 months ago
What means more to you: time or money?
If you’re a project manager, you face this question with each product you launch. When something just has to give — which constraint will you budge on?
Answering t […]
-
Kristin Maranki wrote a new post, Time + Scope > Money, on the site MIS5102: Process Improvement and Innovation Summer 2017 4 years, 11 months ago
What means more to you: time or money?
If you’re a project manager, you face this question with each product you launch. When something just has to give — which constraint will you budge on?
Answering t […]
-
Kristin Maranki posted a new activity comment 5 years ago
So many technologies out there, it’s tough to know sometimes which ones are actually valuable and which ones will stand the test of time. Marketers are buying tech widgets for each part of the customer journey, and sometimes it does feel like we’re chasing shiny objects and more data that we may or may not be able to make use of. It will be…[Read more]
-
Kristin Maranki posted a new activity comment 5 years ago
Older technology it is but that machine is pretty cool.
-
Kristin Maranki wrote a new post, RS 4: Usability, and Less Stuff = Better Ecosystems, on the site MIS5109: User Experience Design Summer 2017 5 years ago
Usability testing makes us consider our audience.
A young designer may be able to read size 8 type and think that looks best on the screen. But many users cannot read 8-point type. Usability testing can […]
-
Kristin Maranki posted a new activity comment 5 years ago
Managing the “customer” experience in health care is a huge priority, mostly because of the word-of-mouth factor. People like to ask their family and friends for health care recommendations. If you get that knee replacement and scheduling is a pain, or no one seems to be in charge of your care, or you don’t particularly like the bedside manner of…[Read more]
-
Kristin Maranki posted a new activity comment 5 years ago
Agree with you, Tony. I think the level of control a user has on these sites is great, but the options can sometimes be overwhelming.
-
Kristin Maranki wrote a new post, UI Analysis: Kayak.com, on the site MIS5109: User Experience Design Summer 2017 5 years ago
Now that it’s officially summer, my wanderlust has kicked into high gear. The site I chose to analyze for user interface design gives that away: Kayak.com.
Going into this analysis, I didn’t have high exp […]
-
I had a similar experience booking a plane ticket earlier this year. Once the Giant List of Numbers™ pops up and the actual interface of the page takes a backseat, mild panic sets in. What do I do? They all look the same! What are those “sliders” between departure and arrival times for, do I have to haggle?!
-
Agree with you, Tony. I think the level of control a user has on these sites is great, but the options can sometimes be overwhelming.
-
-
-
Kristin Maranki wrote a new post, Bridging the Gap Between Sales and Marketing, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years ago
“Sales and marketing need to be like this,” my colleague in sales would say as he crossed his middle and index finger.
In my years as a marketer, I’ve always heard sales and marketing pros espouse the value […]
-
It was interesting to read about the Rackham’s Spin Selling approach: My department is a Challenger Sale shop. Over the last 12 months, our C-suite has had 100% turnover. The new executives have installed Challenger Sale methods in our department, which they employed at their previous company. Challenger requires Marketing to be far more closely aligned with Sales than in previous years; our twofold directive is to create sales insights for Sales irrespective of product features or functions and deliver highly qualified leads for Sales to pursue.
This approach also speaks to Marketing’s opportunity to position and differentiate the company as a thought leader in a market where most of the players offer products that are largely the same.
-
-
Kristin Maranki and
Sarah Cassidy are now friends 5 years ago -
Kristin Maranki wrote a new post, It's Not a Funnel, It's a Loop, on the site Kristin Maranki 5 years ago
It costs at least 5x as much to acquire a new customer than to keep an existing one. That’s one reason winning back familiar customers has become a top marketing priority.
Rusty Warner, a Forrester a […]
-
Kristin Maranki wrote a new post, User Experience and the Value of Human-Centered Design, on the site Kristin Maranki 5 years ago
U.S. consumers now spend five hours per day on mobile devices. With all this time we spend online, it’s only natural to think of websites and apps as the whole of the user experience.
Don Norman’s exp […]
-
Kristin Maranki wrote a new post, It’s Not a Funnel, It’s a Loop, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years ago
It costs at least 5x as much to acquire a new customer than to keep an existing one. That’s one reason winning back familiar customers has become a top marketing priority.
Rusty Warner, a Forrester analyst c […]
-
Loyalty leads to habits, and the more you work a muscle the easier it is to use it again. Making things simple and smooth and predictable for loyal customers makes sense instinctually – acquisition and retention merge, and the focus moves to improve the experience for people who are already predisposed to use your product or service.
I’m loyal until given a good reason not to be – and any company that invests in me in a way that makes me feel like I’m getting something out of that loyalty stands a good chance of seeing me again. But you can’t get lazy – someone else will come along and offer something shiny and new.
-
-
Kristin Maranki wrote a new post, Customer Journey Map: Sole Society Shoe Purchase, on the site MIS5109: User Experience Design Summer 2017 5 years, 1 month ago
The experience begins when I decide I need new sandals and I return to and buy from an online store I like, Sole Society. I documented the customer purchase journey with this map.
- Load More
MS-Digital Innovation in Marketing
Fox School of Business
Footer
FOX SCHOOL OF BUSINESS
210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu