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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kristin Maranki

Profile picture of Kristin Maranki

@kristin-maranki

Active 4 years, 4 months ago
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  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, RentZen Platform, on the site Kristin Maranki 4 years, 5 months ago

    On a mission to bring Zen to renting.
    Renting homes should be simple. That’s why we designed a centralized digital experience for landlords to find qualified tenants—and renters to find the home of their dre […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Trust Me: I’m from Amazon, on the site Kristin Maranki 4 years, 6 months ago

    Last week, Amazon rolled out Amazon Key, a service that allows couriers to enter your home to securely deliver items you ordered.

    So that you can rest assured the package arrived in your home without i […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Trust Me: I’m from Amazon, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    Last week, Amazon rolled out Amazon Key, a service that allows couriers to enter your home to securely deliver items you ordered.

    So that you can rest assured the package arrived in your home without incident, […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Top Posts Reveal the State of 4 Social Networks, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    We’re used to hearing about biases in broadcast and cable news networks. Now, in the wake of reports showing Russian-bought Facebook ads helped Trump win the 2016 election, observations about social media biases a […]

  • Profile picture of Kristin Maranki

    Kristin Maranki posted a new activity comment 4 years, 7 months ago

    Hey Kelly, I think the campaign is a great start for SeaWorld. It’s well done and the sentiment is right. I agree with Anthony, it tends to take a lot for a brand like this to really turn itself around. If they can prove they are going beyond the campaign promise and improve the habitats for the animals, the brand could successfully rebound.

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  • Profile picture of Kristin Maranki

    Kristin Maranki posted a new activity comment 4 years, 7 months ago

    Hey Daniel, this is super interesting. All advertisers are surely upset that this limits their ability to track activity In e-commerce, it’s a big deal because retailers won’t know where to spend their advertising dollars if they don’t know which channels are most influential on the customer journey. the As a consumer, I’m happy to see Apple…[Read more]

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  • Profile picture of Kristin Maranki

    Kristin Maranki posted a new activity comment 4 years, 7 months ago

    Hey Lauren, I agree – email is still very important for marketing. Email is a great way to drive customers to take action. Here’s some email marketing stats that could help make the case for an email marketing program: http://www.webpresencesolutions.net/email-marketing-statistics-2017/. Number 25 in particular!

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  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Content Is King…of Awareness Only, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

    In a reflection piece after attending Content Marketing World this year, Joe Lazaukas exposes a common issue in content marketing programs: the relentless focus on driving awareness and building an audience at the […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, NBC Breaks News on Snapchat, on the site Kristin Maranki 4 years, 7 months ago

    News organizations are among the latest to captivate audiences on Snapchat. NBC News is regaling millennials with 3- to 5-minute news briefs in its show, “Stay Tuned.” The show covers the day’s national and […]

  • Profile picture of Kristin Maranki

    Kristin Maranki posted a new activity comment 4 years, 7 months ago

    I love this approach. The landing page gives a meaty-enough but still concise review of the books, and it doesn’t feel like the books are being forced on the reader. They aren’t smothered by CTAs to “Buy Now.” Great example of a brand acting more like a publisher.

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  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, NBC Breaks News on Snapchat, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    News organizations are among the latest to captivate audiences on Snapchat. NBC News is regaling millennials with 3- to 5-minute news briefs in its show, “Stay Tuned.” The show covers the day’s national and inter […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, 9/28 Capstone Meetup with Mentor, on the site RentZen 4 years, 7 months ago

    Capstone Meetup with Mentor
    Meeting Minutes | 9.28.17
    Attendees: David Kaganovsky, Meg Cook, Crystal Lawrence, Amy Leist, Anthony Pizzuto, Kristin Maranki, Kelly Reid
    Items discussed
    8:35pm: Anthony covered […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, The Man Behind the (Darth Vader) Mask, on the site Kristin Maranki 4 years, 7 months ago

    Anthony Pizzuto is a modern Renaissance man: an actor, a tinkerer, and a digital marketing pro at Wyndham Hotels. He tells us about his overactive imagination, his Star Wars obsession, and how his journey to […]

  • Profile picture of Shenika Balfour

    Shenika Balfour and Profile picture of Kristin MarankiKristin Maranki are now friends 4 years, 8 months ago

  • Profile picture of Jen Armstrong

    Jen Armstrong and Profile picture of Kristin MarankiKristin Maranki are now friends 4 years, 8 months ago

  • Profile picture of Christine May

    Christine May and Profile picture of Kristin MarankiKristin Maranki are now friends 4 years, 8 months ago

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Best Back-to-School Branded Content 2017, on the site Kristin Maranki 4 years, 8 months ago

    IKEA
    Superfruit Goes To Back to College

    This interactive video for IKEA’s back-to-college campaign caught my attention. My favorite part is that the focus is more on the characters of the video than it i […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, Competitive Analysis, on the site RentZen 4 years, 8 months ago

    This version is easier to read.

    RentZen(our platform)
    Hot Pads
    Zillow
    Trulia
    Apartments.com

    Website

    Overview/Profile
    RentZen is a property rental and management platform that connects […]

  • Profile picture of Kristin Maranki

    Kristin Maranki wrote a new post, 8/28 Faculty Advisor Meeting Minutes, on the site RentZen 4 years, 8 months ago

    Minutes for 8/28 Capstone Meeting with Amy Lavin and Rebecca Zinn

    8:30pm- Started meet up with Amy and Rebecca at 8:33pm on 8/28

    Rebecca introduced herself and gave us some background information on how […]

  • Profile picture of Kristin Maranki

    Kristin Maranki's profile was updated 4 years, 8 months ago

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Fox School of Business

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1810 N. 13th Street
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