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You may have just sold me on a trip to Amara Resort, Briana!

So glad to hear that you got help. Always reassuring to see a social platform walking the walk!

Great post, Matt. You’ve picked up on the fact that Whole Foods has a content and channel strategy *within* a channel itself (Twitter). Nice assessment of how that enables focused conversations for different audiences/audience needs.

Ha! Impressive social listening. We’ll talk about TikTok the second half of the semester… such an interesting dynamic happening there.

Interestingly, this case came about before the introduction of Instagram Stories. Dan–great point on whether that would have made a difference in the decision-making process!

Related article worth reading: https://www.theatlantic.com/technology/archive/2017/02/the-mark-zuckerberg-manifesto-is-a-blueprint-for-destroying-journalism/517113/

Excellent observation! Do you think it has anything to do with the demographics of an average FB user vs Snapchat/Instagram user? Is a younger demographic more likely to use a Stories-like feature?

Hmm… good questions. It’s clear that Snapchat must take action, and soon: https://www.cnbc.com/2017/10/20/snap-is-laying-off-employees-in-recruiting-and-slowing-hiring.html

Great find! Particularly relevant as we gear up to talk about social media policies in our next Learnathon. When do you you need a policy–and when does simple common sense rule?

Good question – two minutes into a clip is an eternity. We’ll discuss social media video best practices in an upcoming Learnathon… In the meantime, totally agree: Celebs are NOT just like us!

What do you think the planning process for this promo entailed? How tightly should marketing and supply chain have coordinated in advance of advertising this promo? And, what role do you think social media listening played into the promo planning and ultimate response?

Nice expansion on your case study analysis. Personally, I’m with you–would get more value out of content I can save and revisit on Pinterest based on how I plan travel.

Echoing Taryn – “…are brands responsible for the actions others take as a result of things they say or do on social media?” is a fantastic question. Another one to consider when it comes to social media listening & engagement: “…what value will my brand give–or get–by joining in this conversation?”