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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kirsten Overton

Profile picture of Kirsten Overton

@kirsten-overton

Active 1 day, 10 hours ago
@demi-li Hi Demi! Your expertise in design and advertising will surely propel you forward within the industry. We share skills in the Adobe Creative Cloud. Adobe provides such useful software for all production needs. On top of everything, you’re a pleasure to have in the group chat with hilarious responses. If you guys have any Esports t […] View
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  • Profile picture of Arpana

    Arpana wrote a new post, Designing Four Types of User Journey's on an E-commerce Website, on the site Arpana Shekhar 1 day, 6 hours ago

    E-shopping is no more a new concept in 2022 however, understanding the behavior, needs, and pain points of different types of shoppers and ensuring a frictionless user experience on the site is still a dream for […]

  • Profile picture of Arpana

    Arpana wrote a new post, Improving UX with Growth Driven Design, on the site Arpana Shekhar 1 week ago

    In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Spotify switches to Figma!, on the site Abigail Merola 1 week, 5 days ago

    By the end of the summer 2022 semester I think we will all be able to confidently say we are pros at conquering Figma. For the people who don’t know, Figma is a UX (User Experience) design platform that helps you […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, 6 important tasks of a PM!, on the site Abigail Merola 1 week, 5 days ago

    Sometimes it is very hard to not only manage a project at work but also perform most of the tasks. It can get very stressful and overwhelming to a manager of a project who does not have enough hours in a day to […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, More than a Meal!, on the site Abigail Merola 1 week, 5 days ago

     

    I am sure I can speak for everyone when I say Chick Fil A has such a unique user design and experience they put out to their customers. Not only does Chick Fil A have amazing food, their user experience is […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Summer Certification, on the site Gabby C. Gutierrez 3 weeks, 1 day ago

    Happy to have receive some new skill into arsenals!

    PMI Agile Methodology
    Requirement Elicitation and Analysis
    Project Management Foundation

  • Profile picture of Demi Li

    Demi Li wrote a new post, UX Design: The Bridge Between Game Design and User Interface, on the site Demi Li 3 weeks, 4 days ago

    User experience can expand from a number of different products: websites, apps, software and even full video games. In this post, I want to take a deeper look into the processes that go into user design regarding […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Certifications Certificates, on the site Abigail Merola 1 month, 3 weeks ago

     

     

     

     

  • Profile picture of Demi Li

    Demi Li's profile was updated 1 month, 3 weeks ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 2 months, 2 weeks ago

    Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 2 months, 2 weeks ago

    As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 2 months, 2 weeks ago

    In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 2 months, 2 weeks ago

    This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

  • Profile picture of Alexis Whyte

    Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 2 months, 2 weeks ago

    Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]

  • Profile picture of Hannah O'Hara

    Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 2 months, 3 weeks ago

    This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, AI to Improve Race Day Performance, on the site Andrew Baer 2 months, 3 weeks ago

    Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin are just a few companies that provide users the ability to […]

  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 2 months, 3 weeks ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Henry Fountain

    Henry Fountain wrote a new post, Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies, on the site MS-Digital Innovation in Marketing 2 months, 3 weeks ago

    Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]

  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 2 months, 4 weeks ago

    Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

  • Profile picture of Demi Li

    Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 2 months, 4 weeks ago

    As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]

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FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

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