Kirsten Overton

E-shopping is no more a new concept in 2022 however, understanding the behavior, needs, and pain points of different types of shoppers and ensuring a frictionless user experience on the site is still a dream for […]

In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]

By the end of the summer 2022 semester I think we will all be able to confidently say we are pros at conquering Figma. For the people who don’t know, Figma is a UX (User Experience) design platform that helps you […]

Sometimes it is very hard to not only manage a project at work but also perform most of the tasks. It can get very stressful and overwhelming to a manager of a project who does not have enough hours in a day to […]

I am sure I can speak for everyone when I say Chick Fil A has such a unique user design and experience they put out to their customers. Not only does Chick Fil A have amazing food, their user experience is […]

Happy to have receive some new skill into arsenals!

PMI Agile Methodology
Requirement Elicitation and Analysis
Project Management Foundation

User experience can expand from a number of different products: websites, apps, software and even full video games. In this post, I want to take a deeper look into the processes that go into user design regarding […]

Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]

In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]

This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin are just a few companies that provide users the ability to […]

A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating […]

Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]