@kirsten-overtonActive 3 months, 2 weeks ago
Great post. I have yet to play it. I remember playing Trivia Crack in college . Now I’ll have to give it a try and see if they’ve improved the user’s experience. When reading your post about Netflix’s Trivia Quest it immediately reminded me of the Black Mirror interactive episode. Netflix has been playing with the idea of…[Read more]
Kirsten Overton wrote a new post, Luxury Brands and Crisis Management: The Balenciaga Set Scandal, on the site Social Media Innovation MIS 5603 Fall 2022 3 months, 3 weeks ago
If you’ve been on Tik Tok, Facebook, or Instagram as of late you’ve probably seen the scandal surrounding luxury fashion house, Balenciaga. In fact, when you search on Google, the second autofill option that […]
Gabby! Great post!
You can absolutely see the shift in the academic culture surrounding social media engagement. The amount of things I’ve learned on social media apps is hilarious. I learn something new every day in fact. I love to see educators utilizing every tool accessible to them. If Tik Tok happens to be one of them then so be it. It…[Read more]
I was hoping someone would post about this wildly trending topic. I was a Try Guys fan when they first became popular but fell off as I grew older. It wasn’t until The Try Guys Scandal took the internet by storm that I noticed their content again. I had never even seen a Try Guys tik tok before this. They ended up on “Messy Tik Tik”…[Read more]
Janice M Johnson and Kirsten Overton are now friends 4 months ago
Kirsten Overton wrote a new post, What Brands Are Learning From The Current Twitter Blue Fiasco, on the site Kirsten Overton 4 months, 1 week ago
As Elon Musk and his smaller team continue to deal with the ins and outs of Twitter companies are losing money and followers faster than Space X rockets. What Elon might not have known before buying the social […]
Kirsten Overton wrote a new post, Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile, on the site Kirsten Overton 5 months, 2 weeks ago
The attention span of the average American in 2022 is now 8 seconds. Attention spans are declining compared to 2000 when the average was 12 seconds (Team DevriX, 2022). At the end of the day, we need […]
Kirsten Overton wrote a new post, The Rise of Influencer Marketing and Its Future, on the site Kirsten Overton 6 months, 1 week ago
The rise of influencers on social media platforms and beyond has brought a new wave of innovation when it comes to marketing. Instead of A-list celebrities promoting the latest products or paying for expensive, […]
Kirsten Overton posted a new activity comment 7 months ago
I would be completely lying if I said social media hasn’t consumed me in more ways than one. It’s interesting to see celebs such as Tom and even Kim Kardashian take a step back from social media to regain their humanity. We, as “normal” people forget that these apps are a lot for a person to take. And we aren’t even in the…[Read more]
Kirsten Overton wrote a new post, Why More Companies Are Hiring Process Improvement Roles, on the site Kirsten Overton 8 months ago
As we continue into this new era of hiring, turning to digital, and a boom in competition; companies are looking to create different ways to improve. Either improving their products, services, team dynamics, […]
Kirsten Overton wrote a new post, Innovation vs. Jakob’s Law, on the site Kirsten Overton 8 months ago
In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the […]
Kirsten Overton wrote a new post, Incorporating Human-Centered Design For Septa’s UX/UI, on the site Kirsten Overton 8 months, 1 week ago
Are you really a Philadelphian if you haven’t been frustrated by the public transportation here at some point in your life? The Southeastern Pennsylvania Transportation Authority, or SEPTA, services P […]
Kirsten Overton wrote a new post, Certifications, on the site Kirsten Overton 9 months, 2 weeks ago
Here is a link to all of my certifications:
Project Management Foundations
Requirements Elicitation and Analysis
PMI Agile Methodology:
Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 11 months, 1 week ago
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]
Kirsten Overton wrote a new post, How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies, on the site Kirsten Overton 1 year, 1 month ago
It’s a new year at Temple University in the athletics department with new faces and new ideas.
Temple University is no stranger to the concept of branding. Temple Athletics, especially, is currently in a s […]
Abby Merola and Kirsten Overton are now friends 1 year, 1 month ago
Kirsten Overton wrote a new post, Blockchain Will Disrupt Digital Marketing Strategies…Are You Ready?, on the site Kirsten Overton 1 year, 4 months ago
What The Heck Is Blockchain?
Blockchain is a digital, incorruptible ledger used to record transactions. It was originally introduced in 2008 to secure and record bitcoin transactions. However, it only gained […]
Kirsten Overton posted a new activity comment 1 year, 4 months ago
I was just going to ask how the retailer would offset the costs of reusable packaging and sure enough, you thought of that, too! I always feel extra guilty when I cannot recycle packaging from the grocery store or convenience stores. I actually got into a heated discussion about whether or not bananas belong in packaging at the…[Read more]
Kirsten Overton posted a new activity comment 1 year, 4 months ago
Thanks for posting! It’s looking like companies who utilize IoT technology at the forefront of their strategies will disrupt the agricultural market very soon. You bring up a good point about how a lot of companies (specifically produce subscription services) will have to change their marketing strategies and update their value…[Read more]
Kirsten Overton and Gabby Gutierrez are now friends 1 year, 4 months ago
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I always find it weird when big fashion companies make ethical mistakes, it involves children. I remember when H&M had that scandal with the monkey shirt being put on the black child, while the white children in the ads didn’t have any animal clothes. I think Balenciaga’s choice to include children with teddy bears wearing their latest BDSM line is very weird. It’s a cross mix of two worlds that shouldn’t be colliding: BDSM (and possibly sex) and small children.
I’ve been seeing tweets online claiming the fashion company is condoning pedophila and is secretly involved with a child-eating cult. I think social listening and seeing how best they can move forward while taking responsibility will be important for Balenciaga. They need to show they are not aligned with the abuse and mistreatment of children. Claiming to not know about the set designer’s choice to include actual court documents that are obviously shown in ads that have to be approved is a bad statement. Suing the set designer is a step in the right direction, but more needs to be done so children are put or portrayed in adult-themed situations. I will definitely be looking out to see what statement Balenciaga puts out next.
When I heard about the Balenciaga scandal, I couldn’t believe how something like that could happen when there are so many rounds of approval (or how it could even happen at all) for a launch like this – at least there should be.
Things spread so fast on the internet, especially when it involves a big-name designer brand that is already in the spotlight all the time and represented by the world’s biggest celebrities. I think a lot of the time, brands don’t address things fast enough because they have too many people involved, especially legal processes to make sure they’re not breaking any contracts or anything else that they need to protect themselves of. As a result, the responses from these brands always sound formulaic and inauthentic. Even so, I’m sure people will continue to support this brand and their atrociously expensive products!