@kirsten-overton
Active 4 weeks ago-
Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 4 weeks ago
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]
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Kirsten Overton wrote a new post, How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies, on the site Kirsten Overton 2 months, 3 weeks ago
It’s a new year at Temple University in the athletics department with new faces and new ideas.
Temple University is no stranger to the concept of branding. Temple Athletics, especially, is currently in a s […]
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Abby Merola and
Kirsten Overton are now friends 3 months ago
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Kirsten Overton wrote a new post, Blockchain Will Disrupt Digital Marketing Strategies…Are You Ready?, on the site Kirsten Overton 6 months ago
What The Heck Is Blockchain?
Blockchain is a digital, incorruptible ledger used to record transactions. It was originally introduced in 2008 to secure and record bitcoin transactions. However, it only gained […] -
Kirsten Overton posted a new activity comment 6 months, 2 weeks ago
Hi Andrew,
I was just going to ask how the retailer would offset the costs of reusable packaging and sure enough, you thought of that, too! I always feel extra guilty when I cannot recycle packaging from the grocery store or convenience stores. I actually got into a heated discussion about whether or not bananas belong in packaging at the…[Read more]
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Kirsten Overton posted a new activity comment 6 months, 2 weeks ago
Hi Alexis,
Thanks for posting! It’s looking like companies who utilize IoT technology at the forefront of their strategies will disrupt the agricultural market very soon. You bring up a good point about how a lot of companies (specifically produce subscription services) will have to change their marketing strategies and update their value…[Read more]
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Kirsten Overton and
Gabby Gutierrez are now friends 6 months, 2 weeks ago
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Kirsten Overton wrote a new post, The 5 C’s of Slunks and One F?, on the site Kirsten Overton 6 months, 3 weeks ago
In this post, we’re going to analyze one of my favorite up-and-coming athleisure brands called Slunks and ponder, “what’s next?”
We’ll start with Company first…
Slunks was originally created by Chris Rea […] -
Kirsten Overton posted a new activity comment 6 months, 3 weeks ago
Hi Morgan!
First Blockbuster, now this! You bring up a good point about the cable companies tendencies to “bundle”. If anyone has noticed a trend, lately, it’s that the newer generations want to have freedom to choose from different options. They want to consume the media they want.
I believe it would be in the best interest of the cable…[Read more]
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Kirsten Overton wrote a new post, IoT and How It's Paving Its Own Way In Supermarkets, on the site Digital Marketing MKTG 5604 Fall 2021 6 months, 3 weeks ago
When it comes to innovation in the present-day nothing takes the cake like IoT technology. IoT tech is making leaps and bounds amongst many different industries. The IoT tech that is being implemented […]
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Hi Kirsten,
Great read! I still find to this day that grocery stores are having a difficult time keeping the shelves stocked. I was at the grocery store this morning and couldn’t get a few items on my list because they were out of stock – very frustrating!I think the smart shelves and temperature-adjusting freezers and fridges are very cool! I hope to see them in grocery stores near me soon. From an inventory standpoint, I really think this innovation can be a win-win for the retailer and consumer.
As of right now, I can’t recall any grocery or retail stores that I go to implementing IoT but I’ll have to pay closer attention on my next trip!
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Hi Kirsten,
I remember this time last year when there was any food on the shelves at the supermarket. There was also absolutely no toilet paper which to this day I still wonder why everybody was stocking up so much on paper.
I think smart shelves and temperature adjusting freezers would change things for the better for grocery stores. I am tired of going to the ice cream aisle and having my ice cream too cold for me to even touch.I don’t think there.is any grocery stores I go to now that implement IoT technology. However, they should consider it right away!
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Kirsten,
I really liked your article because most of the time I have read about IoT and grocery stores is how they work with delivery apps. I did not even know that weighing smart scales and temperature adjusting freezers and fridges existed. I think these smart devices, specifically the shelves, will be extremely beneficial to supermarkets as they will help them understand when supply is running low and when to restocks are needed.
As for seeing IoT in real-life supermarkets, my local Giant has a Marty robot that roams the aisles and finds spills and messes to clean up. That is about as high-tech as my local supermarket gets. I definitely think this is a huge market for the IoT to disrupt and think it will find a good spot to latch on in supermarkets. -
Hi Kristen,
Would love for there to be a day when IoT is fully integrated into all of our grocery stores. I know Amazon has been working on a grocery store similar to what you described with smart shelves and smart carts, eliminating the need for checkout all together. The smart carts and smart shelves both detect what you are buying and add it to your “digital cart.” Once you are finished shopping, Amazon charges your grocery bill to your Prime account, saving you the time of checking out. Not only does this help us a consumers, it is very cost effective for Amazon as well.
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Kirsten Overton posted a new activity comment 6 months, 3 weeks ago
Hi Brianna!
Interesting find! I love the idea of putting technology in a shirt. I immediately thought of an HP commercial that told a similar story but used lights. I read that this company also designed garments with lighting and won awards for it. I would be curious to see if they can combine two senses in one shirt (touch and sight).…[Read more]
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Kirsten Overton posted a new activity comment 6 months, 3 weeks ago
Hi Chelle,
I didn’t even consider the amount my smart technology has helped me find my peace. My Apple Watch is the first one to catch on when I’m stressed. It reminds me to “breathe”. Sometimes that one minute of breathing really makes a difference. I never did that before getting an Apple Watch and allowing IoT tech into my life.
I can…[Read more]
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Kirsten Overton wrote a new post, GE Appliances + Google = IoT Technology For The Future!, on the site Information Technology Management MIS 5001 Fall 2021 7 months, 1 week ago
Yeah, that’s right, I said it! GE Appliances has now teamed up with Google Cloud to innovate the future of home appliances. GE Appliances, as a company, are taking the necessary steps to gain leverage on the […]
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Kristen, thank you for this post.
I was researching smart home appliances as well, and I am super excited about this innovation. With technologies like IoT and Artificial Intelligence, it is possible to digitize homes and make everyday devices smarter. And why not?
However, it feels a little strange during the last decade., as customers, we’re still learning how to be safe while shopping online and how much to socialize on social media, and within the next few years, we will see a fully digitalized home.
To answer your question, in my opinion, the privacy of data might not be the biggest concern at least in the context of this innovation. The most significant barrier could be technological fragmentation within the digitally connected home ecosystem. Interoperability will be the key to making the smart home a reality and transforming the landscape of connected consumer products. -
Hey Kristin,
This article gave me some Space Odyssey vibes, where we’re closer to having a HAL 9000 in our homes. There are perks to having this innovation implemented to our home appliance since it would make it easier to maintain these appliances when they start to break down. However, I think about how privacy is shrinking each day with new apps and technologies constantly collecting information. From personal experience, I cannot plug in my google home because some of my friends don’t want Google to listen to them because they work in cyber security and that would be consider as a data breach. If we think about how more people are working from home from their own personal internet than their job’s, we might see these companies feeling wary of their data security being compromised from employee’s smart appliances. Hopefully, there might more laws or discussions in the future that might cope with Big Data. -
Hi Kristen, great post! I think this is another great example as to how AI is gradually taking over aspects of everyday life. Ten years ago, who would’ve ever thought that smart appliances such as refrigerators, laundry units, etc., would become a part of people’s daily routines. Echoing Arpana’s comment, I think it’s only a matter of time before we transition into a predominantly digital way of life. You make some very valid points as to what this could mean for consumers and, particularly, how it pertains to data privacy. As much as people try to protect their data by resisting certain innovations, it’s inevitable that eventually old tech will become outdated as more and more people pivot towards what’s new and promising; if not out of convenience, then out of necessity. In that case, not all customers may be willing to trade privacy for convenience, but they may feel obligated to in order to adapt to the modern world. It’s an interesting concept to think about.
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Interesting read Kirsten.
I for one am extremely for big data and to answer a couple of your questions, would not mind the usage of AI in my house to keep me informed about items in my fridge, their freshness, the amounts I have, etc. I believe it could be a useful tool that could keep me up to date in my kitchen. I definitely worry about the price of these appliances but as for the scrutiny behind big data, it does not bother me. Although a monitor screen on a fridge would definitely taking some getting used to.
I believe the connection between technology, data, and everyday household items is inevitable, and our generation will make it more normal and comfortable for those who are not as tech savvy.
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Samara Grossel and
Kirsten Overton are now friends 7 months, 1 week ago
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Henry Fountain and
Kirsten Overton are now friends 7 months, 1 week ago
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Kirsten Overton posted a new activity comment 7 months, 3 weeks ago
Hi Kate,
This is an interesting post which I have never thought of before. This makes me want to pull out my laptop and compare Netflix artwork with my friends…and maybe random strangers. We’ll see.
The covers are the first thing you see when you open Netflix, so this is a great strategy. Then, you hover and it plays you parts of the…[Read more]
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Kirsten Overton wrote a new post, Lululemon is Continuing To Thrive Amidst The Pandemic…But How?, on the site Digital Marketing MKTG 5604 Fall 2021 7 months, 3 weeks ago
One would think in the middle of a pandemic all businesses would fail in every aspect. No one is out and about, everyone is forced to shut down, and companies are scrounging to meet quarterly goals. Who […]
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Lululemon have become as flexible to the market like their yoga pants. I have never been one to favor athleisure or lululemon, but the article did put them in a new light for me because they are focusing on the emotional needs of having of their product than just appearance. This campaign also opens a larger demographic of folks to buy their product since they are catering to different body types than one certain customer type like other athleisure market towards. For many clothing companies, they tend to focus on one type of consumer and bend their marketing strategies around them, but Lululemon have decided to flow with the general consumer demand after the quarantine.
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Kirsten Overton posted a new activity comment 8 months ago
Hi Andrew,
You bring up an interesting point about Apple. This reminds me of the legal battle between Facebook and Apple about how to treat consumer’s data. Apple has recently shifted its marketing and PR strategies to show consumers they’re protecting their data. It’s a brilliant strategy when we’re all watching Mark Zuckerberg sweat in…[Read more]
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Sara Valko and
Kirsten Overton are now friends 8 months ago
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Kirsten Overton posted a new activity comment 8 months ago
Hi Chelle,
Thanks for sharing your own personal experiences. I was glad you shared your experience with us in class and again, here. It gave me a better understanding of just how necessary Enterprise Architecture is. Working without EA, as you know, can be time consuming and challenging. Your job would have moved 10 times quicker had all of…[Read more]
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