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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kimberly Johnson

Profile picture of Kimberly Johnson

@kimberly-johnson

Active 5 years, 3 months ago
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  • Profile picture of Jennie Nguyen

    Jennie Nguyen posted a new activity comment 5 years, 11 months ago

    @kimberly-johnson I concur with your point in addressing all parties involved. Those who are non-mobile paying have a disadvantage during peak times (usually when I visit). I wonder how the Starbucks HQ is using KPI’s to measure the effectiveness of the new launch. If they are limiting themselves to sales alone and do not experience/examine the…[Read more]

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  • Profile picture of Rachael Creehan

    Rachael Creehan posted a new activity comment 6 years, 2 months ago

    @Kimberly-Johnson,

    I am just now getting around to reading your post, but this looks awesome! I cannot believe the numbers you mentioned in this post and the kinds of things that data could potentially predict pointed out in the video. I will most definitely be checking this out! Thanks so much for posting.

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  • Profile picture of Roman Nicholas

    Roman Nicholas posted a new activity comment 6 years, 2 months ago

    @Kimberly-Johnson,

    You beat me to it! I watched the premiere of this on PBS. WOW! I was completely hooked for an hour watching the amazing visualizations they were doing with everyday data. My favorite part was around the gentleman who wired his house with cameras and microphones to track the pattern of how his child learn their first words and…[Read more]

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  • Profile picture of Steve Levine

    Steve Levine posted a new activity comment 6 years, 2 months ago

    Thank you for sharing this information @Kimberly-Johnson. Hopefully, the immense and gained insight is used for positive purposes.

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  • Profile picture of Gina Benigno

    Gina Benigno posted a new activity comment 6 years, 2 months ago

    I agree @kimberly-johnson. The majority of the cases appear to be on the schedule after the 3/15 submission date. Is this correct?

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    • Profile picture of Joshua Palau
      Joshua Palau replied 6 years, 2 months ago

      Cases are due before they are covered in class. We tried to stick with one schedule for both class to give you more flexibility. So Lady Gaga and Sephora woudl be due on the 15th. Does that make sense?

      • Profile picture of Tiffany Iriana
        Tiffany Iriana replied 6 years, 2 months ago

        Did I miss covering Sephora?

      • Profile picture of Joshua Palau
        Joshua Palau replied 6 years, 2 months ago

        Sephora is being covered on the 15th so you would have to submit prior to Weds.

  • Profile picture of Amy Lavin

    Amy Lavin posted a new activity comment 6 years, 7 months ago

    Hi! Would you mind doing some tracking for me – for instance, when this happens next, could you screenshot it, note the time & the browser you are using and email that to me? I’ve tried to replicate this issue in a private group, but can’t so maybe your data will provide the key to a resolution. Thank you for your patience! @gina-benigno @kaitly…[Read more]

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  • Profile picture of Jenna Bonner

    Jenna Bonner posted an update 6 years, 8 months ago

    @kimberly-johnson Hi Kimberly, looks like we share a lot of similar skills and interests. Looking forward to brainstorming and digging into analytics with you and the rest of the class.

    • Profile picture of Kimberly Johnson
      Kimberly Johnson replied 6 years, 8 months ago

      Thanks, Jenna. Same here!

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Fox School of Business

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