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Kimberly Johnson posted a new activity comment 6 years, 8 months ago
This is spot-on, Gennie! I’ve actually gotten into the habit of reviewing company pages on Facebook before I do any business with them to see if they are responsive and how they handle negative or positive feedback from their clients. It can be as small as ordering a piece of clothing or a pair of shoes online. Before I make a purchase with an…[Read more]
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Kimberly Johnson wrote a new post, Real-Time Content Creation in 2016 Politics, on the site Kimberly Johnson 6 years, 8 months ago
I think it’s safe to say – without actually getting political – that issues with trustworthiness in the 2016 Presidential race have been significant. Both sides are seeing their fair share of doubt, and fact check […]
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Kimberly Johnson wrote a new post, Headlines to Make you Forget About Summer, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 9 months ago
People tend to feel quite passionate about reaching the end of summer. You have those who hate the cold and never want summer to end, and those who despise the heat and can’t wait to pull out the scarves, boots a […]
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Kimberly Johnson wrote a new post, Clickability Gets Personal, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 9 months ago
Clickability tends to boil down to strategic targeting and personalization. The only content I find myself clicking on, or even interested in, has to be targeted to my interests. This was really clear to me when I […]
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Kimberly Johnson wrote a new post, Project Plan, on the site IvyStream 6 years, 9 months ago
Download for a zoomable full Project Plan.
Asana is our primary tool for project planning, incorporating our incremental deadlines, lead and flex time, team approvals of drafts and individual task […]
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Kimberly Johnson wrote a new post, Contact Us, on the site IvyStream 6 years, 9 months ago
For additional information, please complete the following form and we’ll get back to you as soon as possible.
Thank you so much!
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Kimberly Johnson wrote a new post, Company Profile, on the site IvyStream 6 years, 9 months ago
Our Mission:
To connect retailers and wholesalers, helping them to create loyal and happy customers and grow their businesses, all via a beautiful and streamlined interface to allow for better management of […] -
Kimberly Johnson wrote a new post, Incorporating an Agile Approach to Project Management, on the site MIS 5102: Process Improvement and Innovation 6 years, 10 months ago
I think it can be easy to overlook the importance and prevalence of project management in an organization. Depending on the size of the company you work at, you may have very minimal involvement with a large […]
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Kimberly Johnson posted a new activity comment 6 years, 10 months ago
I totally agree, Joe. Before I even knew about Agile, I knew that’s what I was looking for in our Master’s program. It’s digital marketing. It’s changing constantly. I didn’t want to be working out of a text book that wouldn’t be accurate for more than a few days. Same in business. The ability to evolve the process at any time is essential w…[Read more]
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Kimberly Johnson posted a new activity comment 6 years, 10 months ago
This sounds amazing, Michael. Working in the hospitality industry, we have to be incredibly diligent in making sure that 100% of our information is secure. Having a non-human way to catch and patch to prevent attacks sounds like a dream. I unfortunately have some trust issues and wonder how effective it would be in the end. But fingers crossed it…[Read more]
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Kimberly Johnson wrote a new post, Agile Programming: From the Office to the Home, on the site MIS 5102: Process Improvement and Innovation 6 years, 10 months ago
A few weeks ago I came across a link to this TED talk in the Wikipedia article we reviewed for our weekly readings regarding Agile. I thought it sounded rather interesting, and as the mother of a very spirited […]
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Kimberly Johnson wrote a new post, Finding Findability Issues and Making Revenue-Generating Enhancements, on the site Kimberly Johnson 6 years, 10 months ago
My company recently made the switch to a new web analytics system that gave eCommerce Managers quite a bit more visibility into our website traffic and performance. When we began to dig around and run tests on […]
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Kimberly Johnson wrote a new post, The Power of Prototyping, on the site Kimberly Johnson 6 years, 11 months ago
As I was wrapping up my second ever attempt at creating a prototype using Justinmind, I got an email from a team at work. Inside was a lovely little prototype of a mobile application the team is currently working […]
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Kimberly Johnson wrote a new post, Summary 4: Prototyping a Mobile App with a Focus on the Future, on the site MIS 5109: User Experience Design 6 years, 11 months ago
For my second prototype, I’ve been looking at the personalization aspects for the Birchbox.com application. Throughout my initial analysis, prototype design and testing, I’ve been incorporating a number of con […]
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Kimberly Johnson posted a new activity comment 6 years, 11 months ago
You are so right. I didn’t even think about Panera. It’s just kind of gross to think about your food sitting and waiting next to the door.
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Kimberly Johnson wrote a new post, Reading Summary #3: Dunkin Donuts Order On-the-Go App Functionality, on the site MIS 5109: User Experience Design 6 years, 11 months ago
As an avid coffee drinker, I have to admit – I have the Dunkin Donuts and Starbucks apps easily accessible on my iPhone. I use both quite often, and have largely been impressed by the convenience of paying via p […]
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I am with you. I cannot imagine ordering through an app for something as time-sensitive as hot food or beverage pick up I entered an Panera a couple of days ago and passed a shelf with three orders sitting on the “pick up” shelves. In the 10 minutes that I sat there drinking my coffee – I only saw one picked up. Goofy! Especially in a basically empty store. Sometimes companies try to “out-convenience” common sense.
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You are so right. I didn’t even think about Panera. It’s just kind of gross to think about your food sitting and waiting next to the door.
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Kimberly Johnson posted a new activity comment 6 years, 11 months ago
Such a great example of effectively using the “5 Whys,” Braden. Thanks for sharing this story. I love that Toyota has done this. Such a great idea to donate efficiency measures. I’ve definitely had encounters with non-profits that have been so delayed, so inefficient, that I was very reluctant to donate to their cause. If their funds are not being…[Read more]
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Kimberly Johnson posted a new activity comment 6 years, 11 months ago
Very nice breakdown, Jennie! I’m sitting here sipping my iced coffee from Starbucks as I’m reading this post. I always use the app for my purchases, but haven’t had the guts to use the mobile ordering function yet. I think you’re spot on. They have a big issue with the process. It sounds great, but there is a lot of uncertainty about how it will…[Read more]
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Kimberly Johnson wrote a new post, Getting to the Root of the Issue, on the site Kimberly Johnson 6 years, 12 months ago
No matter what industry you are in – when an issue arises, you have to get to the root of the problem in order to formulate a solution. There are three key ways of going about this that I find very useful: […]
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Kimberly Johnson wrote a new post, Putting the “Five” in the Five Whys, on the site MIS 5102: Process Improvement and Innovation 6 years, 12 months ago
The question came up in our last class about why it was settled on to go five deep for the Five Whys version of a root cause analysis. It is really a great question, and since this is actually a process that I […]
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MS-Digital Innovation in Marketing
Fox School of Business
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