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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kimberly Johnson

Profile picture of Kimberly Johnson

@kimberly-johnson

Active 5 years, 3 months ago
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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    Thanks, for sharing, Jaclyn! This is really interesting. I’m honestly not a Snapchat user, but I would think a tap to buy feature would be pretty awesome. Make it a paid option for brands, and give Snapchat users a direct line to view the product they are interested in. Personally it’s so obnoxious to see a pair of shoes that are amazing and not…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    The craziest thing to me here is that teens (which of course do not all vote yet) are actually getting almost all of their news from Snapchat and Twitter. With personalization clearly limiting what social users tend to see, and then fake news all over the place, the fact that young and future voters are getting news from just a few social media…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    I really do think this initial distribution is fun. It has such an exclusive feel for Snapchat users to know that when it gets to their city, this is the only place to snag a pair of Spectacles. As for the hype, I think for teens and young 20-somethings, this is probably going to do really well. We are rapidly entering the season of gifting and I…[Read more]

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    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    Gina – I kind of love this and wish I could play with this first hand! What a cool way to engage multiple senses while directly asking for a purchase of their product. With the right audience, I think this could be quite successful. If not for direct purchases, at least for increasing brand recognition in a positive way. I am also pretty certain t…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    This is really interesting to think about. I wonder though if this relationship between the YouTube show and the HBO version isn’t enhanced because of the way cord-cutters are taking in programming. Since HBO Go is a stand-alone product in addition to a cable add-on, those who aren’t paying for standard cable subscriptions can still consume HBO…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    It’s crazy, right? I found it really interesting, but agree that user privacy is in question. It appears that Foursquare does disclose what information they are collecting, and I believe you can turn off background location tracking, but I can only assume most users don’t think about this. Will be so interesting to see how the growing privacy…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Foursquare Mobile Location Data and the 2016 Election, on the site Kimberly Johnson 5 years, 6 months ago

    In light of today’s election, I thought it would be a great time to look at some interesting data that Foursquare collected regarding the performance of Trump-branded hotels during the election cycle.

    It’s no […]

  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Social Listening: Kit Kat for the Win, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    College student, Hunter Jobbins, got a not so awesome, but definitely hilarious surprise late October when a thief on his college campus decided to break into his unlocked car and steal… A wallet? A bookbag? A p […]

    • Profile picture of Jerry Valentine
      Jerry Valentine replied 5 years, 6 months ago

      That’s interesting and funny. 🙂

    • Profile picture of Tiffany Iriana
      Tiffany Iriana replied 5 years, 6 months ago

      Well done Hershey’s. Their corporate office is in my hometown and their digital operation is large so I’m not surprised they heard it. I’m pleasantly surprised that they responded tangibly and in a way that’s both on message and tonally appropriate. They are an exceptionally corporate operation so it’s great to see authentic response happening despite it.

    • Profile picture of Nicole Jengeleski
      Nicole Jengeleski replied 5 years, 6 months ago

      This is a great example of social listening. With one single tweet, Kit Kat was able to take an event and make it viral. This demonstrates that not all social listening needs to be about what your competition is saying/doing or what negative things are being said about your brand. Kudos to the social media manager who saw and acted on this!

  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    I’m definitely one of those people who checks my email on my phone throughout the day. On my personal email account, I’d say 97% of the daily emails I get are from different retailers boasting their deal for the day. I’m getting promo codes, and sales notifications like crazy constantly. Do I open them all? Absolutely not. But I will mark somet…[Read more]

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    Kimberly Johnson posted a new activity comment 5 years, 6 months ago

    This is awesome, Michael! Thanks for sharing. I tend to watch almost everything either on demand or via a streaming service nowadays (going with the trends, am I right?), so I tend to miss out on the new shows coming out. Will have to check this one out.

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Social Media Backlash and Crisis Mitigation: A Case in What Not to Do, on the site Kimberly Johnson 5 years, 6 months ago

    When a disaster strikes, you want your best people tackling the situation. A brand, company or in this case a state’s government, need to be prepared and able to address those impacted to help mitigate damages a […]

  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, #SnowedOutAtlanta – Uniting the Atlanta Community During Crisis, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 6 months ago

    You may remember back in January 2014, that Atlanta experienced a “Snowpocalypse” as many of us like to call it. We got about 2” of snow, which immediately turned into ice. Being that it’s Atlanta, and we have a […]

  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Snackable vs. Digestible Content, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 7 months ago

    Historically when we thought about content for the internet, we were encouraged to keep the content slim. Create “snackable” bites of information that readers can nibble on and then move on to the next thing. We […]

    • Profile picture of Lauren Glaser
      Lauren Glaser replied 5 years, 7 months ago

      I know speaking for myself I love content that are written in list forms. Nothing drives me more crazy than when I see a headline that says “9 things we want you read about in this article” then when I click on the article it is a drawn out piece that makes me scroll through the whole thing to find out what those 9 things are. I just want to skim through and figure out if i want to read further about the listed content.

    • Profile picture of Gina Benigno
      Gina Benigno replied 5 years, 7 months ago

      8.25 seconds. Wow! Content is becoming more and more visual, especially with the increasing use of innovative mobile tools for photography, video, gifs, etc. Everyone, whether professional or 11-year old with mom’s smart phone, is dipping their hands into the content creation pot, which is making marketers’ jobs even more difficult to make their content stand out among the rest. For me personally, it is a little scary to see the lines between what makes content professional, what makes it amateur and/or worth-the-watch bleed together. That being said, I think it’s an exciting time for marketers to tap into the realm of user generated content to stay relevant and to bring some authenticity into what they’re cranking out on their channels.

  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 7 months ago

    I personally thought this campaign was awesome. I fit the bill here for the target audience too, Tiffany. Big fan of the show and excited for the new release. We had some Luke’s pop-ups in the Atlanta area, but I just couldn’t make it happen. It’s so neat to see how much love this got on social. I know it peaked my interest and even though I could…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Prototype Simulation, on the site IvyStream 5 years, 7 months ago

    View our product simulations for a look inside the IvyStream platform.

    Retailer View:
    Download Prototype from Dropbox.com

    Wholesaler View:
    Download Prototype from Dropbox.com

    In-Store Retailer […]

  • Profile picture of Kimberly Johnson

    Kimberly Johnson wrote a new post, Oh snap! Here comes Facebook., on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 7 months ago

    We’re all probably pretty familiar with Snapchat by now. While we all may not all be snapping it up everyday, the Millennial base that continues to grow for the platform cannot be overlooked.

    Messenger D […]

  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 7 months ago

    Such an interesting idea. I just have so much trouble imagining not having a website. The community of fans, followers and contributors would be immense, but there’s still the thought that I should be able to click through on that item on Pinterest and make a purchase. I’ll be interested to see where they go from here on this, and how they mon…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 7 months ago

    I think it’s actually pretty awesome that Snapchat is bringing this back in a new way. QR codes were pretty great for a minute. Giving people super quick access to what might be a lengthy URL is an attractive idea. On the flip side thought, if that efficiency is interrupted with an additional barrier – like the need to download a reader – the i…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 7 months ago

    Love this, Lauren. And it’s so true. That content has to be good to get customers to take action. I actually was swayed into purchasing a product from a content piece just last week. Popsugar did an article titled “I Literally Just Found the Most Comfortable Pants Ever, and You Won’t Believe What They Are.” How could I not check that out? Skinny…[Read more]

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  • Profile picture of Kimberly Johnson

    Kimberly Johnson posted a new activity comment 5 years, 7 months ago

    I totally agree, Holly. Personalization is key here. I’m not going to click on any type of content unless it really appeals to me. Why spend the money on advertising if you aren’t going to take the time to get to know your audience enough to deliver something that is truly interesting or usable in their social feed. While I many not love having…[Read more]

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