Kimberly Johnson

Thanks, for sharing, Jaclyn! This is really interesting. I’m honestly not a Snapchat user, but I would think a tap to buy feature would be pretty awesome. Make it a paid option for brands, and give Snapchat users a direct line to view the product they are interested in. Personally it’s so obnoxious to see a pair of shoes that are amazing and not…[Read more]

The craziest thing to me here is that teens (which of course do not all vote yet) are actually getting almost all of their news from Snapchat and Twitter. With personalization clearly limiting what social users tend to see, and then fake news all over the place, the fact that young and future voters are getting news from just a few social media…[Read more]

I really do think this initial distribution is fun. It has such an exclusive feel for Snapchat users to know that when it gets to their city, this is the only place to snag a pair of Spectacles. As for the hype, I think for teens and young 20-somethings, this is probably going to do really well. We are rapidly entering the season of gifting and I…[Read more]

Gina – I kind of love this and wish I could play with this first hand! What a cool way to engage multiple senses while directly asking for a purchase of their product. With the right audience, I think this could be quite successful. If not for direct purchases, at least for increasing brand recognition in a positive way. I am also pretty certain t…[Read more]

This is really interesting to think about. I wonder though if this relationship between the YouTube show and the HBO version isn’t enhanced because of the way cord-cutters are taking in programming. Since HBO Go is a stand-alone product in addition to a cable add-on, those who aren’t paying for standard cable subscriptions can still consume HBO…[Read more]

It’s crazy, right? I found it really interesting, but agree that user privacy is in question. It appears that Foursquare does disclose what information they are collecting, and I believe you can turn off background location tracking, but I can only assume most users don’t think about this. Will be so interesting to see how the growing privacy…[Read more]

I’m definitely one of those people who checks my email on my phone throughout the day. On my personal email account, I’d say 97% of the daily emails I get are from different retailers boasting their deal for the day. I’m getting promo codes, and sales notifications like crazy constantly. Do I open them all? Absolutely not. But I will mark somet…[Read more]

This is awesome, Michael! Thanks for sharing. I tend to watch almost everything either on demand or via a streaming service nowadays (going with the trends, am I right?), so I tend to miss out on the new shows coming out. Will have to check this one out.

I personally thought this campaign was awesome. I fit the bill here for the target audience too, Tiffany. Big fan of the show and excited for the new release. We had some Luke’s pop-ups in the Atlanta area, but I just couldn’t make it happen. It’s so neat to see how much love this got on social. I know it peaked my interest and even though I could…[Read more]

Such an interesting idea. I just have so much trouble imagining not having a website. The community of fans, followers and contributors would be immense, but there’s still the thought that I should be able to click through on that item on Pinterest and make a purchase. I’ll be interested to see where they go from here on this, and how they mon…[Read more]

I think it’s actually pretty awesome that Snapchat is bringing this back in a new way. QR codes were pretty great for a minute. Giving people super quick access to what might be a lengthy URL is an attractive idea. On the flip side thought, if that efficiency is interrupted with an additional barrier – like the need to download a reader – the i…[Read more]

Love this, Lauren. And it’s so true. That content has to be good to get customers to take action. I actually was swayed into purchasing a product from a content piece just last week. Popsugar did an article titled “I Literally Just Found the Most Comfortable Pants Ever, and You Won’t Believe What They Are.” How could I not check that out? Skinny…[Read more]

I totally agree, Holly. Personalization is key here. I’m not going to click on any type of content unless it really appeals to me. Why spend the money on advertising if you aren’t going to take the time to get to know your audience enough to deliver something that is truly interesting or usable in their social feed. While I many not love having…[Read more]