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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kiersten Shank

Profile picture of Kiersten Shank

@kiersten-shank

active 1 year, 11 months ago
@tony-sadowski What a great article! I have often found that it is sometimes harder to take a long vacation that it is to just work, because like they say you are just playing catch up. I find the research comparing the US to other countries fascinating when it comes to our work life balance and how that impacts our health and lifestyles. PS – […] View
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  • Profile picture of Kiersten Shank

    Kiersten Shank posted a new activity comment 2 years, 4 months ago

    Yes! Nicoli – you should follow my good friend Brittany Salerno @b,salerno.photo , she loves banksy and goes around the world looking for his stuff haha!

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    Kiersten Shank posted a new activity comment 2 years, 4 months ago

    YES Nicoli! This post is everything! I love Banksy, and have seen his work not only in NYC but England as well. I was so intrigued by this, we absolutely understand why Banksy did what he did, but were really excited to see the video! I was like, I really just want t know HOW he did it haha! Then the video came out and I was like YES! Such a great…[Read more]

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    Kiersten Shank wrote a new post, Right or Real?, on the site Kiersten Shank 2 years, 4 months ago

    When I recently took over the Lincoln Financial Distributors LinkedIn and Twitter social media accounts, I wanted to start designing a strategy where we could think about real time marketing, and incorporate that […]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    Great post Christine! It was so funny to read this because I was literally just playing around with IGTV. As a part time wedding videographer, this will probably be a great tool to post our full highlight videos on moving forward. It will give our clients the ability to see full films, and not just snippets, or force them to go to another site in…[Read more]

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    Kiersten Shank wrote a new post, No Facebook For YOU, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 5 months ago

    This may be a bit premature, I know we are discussing compliance rules and regulations in our next class, but as we covered Facebook last week it really made me sad to see all that we are missing out on as a […]

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    Kiersten Shank wrote a new post, What influence do you REALLY have?, on the site Kiersten Shank 2 years, 5 months ago

    As we listened to Jayde throughout our last Sunday meet-up discussing influencers, it gave me great joy as I followed along that she reinforced for me my company is “doing social influencing right”, or at lea […]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    Thanks so much!

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  • Profile picture of Kiersten Shank

    Kiersten Shank wrote a new post, A Life of Loyalty, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 5 months ago

    While reading Bye, Bye Marketing Funnel — It Was Fun While It Lasted, what immediately jumped out at me was the somewhat “new focus” of putting the customer at the center of your marketing ides. We have been doing […]

  • Profile picture of Yue Sheng

    Yue Sheng and Profile picture of Kiersten ShankKiersten Shank are now friends 2 years, 5 months ago

  • Profile picture of Benjamin Palestino

    Benjamin Palestino and Profile picture of Kiersten ShankKiersten Shank are now friends 2 years, 5 months ago

  • Profile picture of Kiersten Shank

    Kiersten Shank wrote a new post, What about the “How”?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 5 months ago

    In our recent reading of Developing a Content Strategy, we read about the basics of developing a content strategy from the start of a new idea. However, with one of the needs being to define your strategy goals, […]

  • Profile picture of Karen Cunningham

    Karen Cunningham and Profile picture of Kiersten ShankKiersten Shank are now friends 2 years, 5 months ago

  • Profile picture of Cindy Dumont

    Cindy Dumont and Profile picture of Kiersten ShankKiersten Shank are now friends 2 years, 5 months ago

  • Profile picture of Kiersten Shank

    Kiersten Shank wrote a new post, Labor Day Social Selling: #Ad, on the site Kiersten Shank 2 years, 5 months ago

    This Labor Day weekend I was bombarded with clickable sales content via my various social media platforms connected to my phone. I did make numerous purchases this Labor Day weekend, having been waiting for some […]

  • Profile picture of Kiersten Shank

    Kiersten Shank wrote a new post, To Buy or Not to buy?, on the site Kiersten Shank 2 years, 5 months ago

    That was definitely the question this Labor Day weekend as I was bombarded with clickable sales content through my five email mailboxes connected to my phone. I did make numerous purchases this Labor Day weekend, […]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    What a great post Melissa!
    First, the absolute first thing that jumped out to me was the variation of content that you have here, especially the Vlog. Out of the other posts I have read this is the first video content that I have seen, awesome job! I feel that today we learn so much from video, from how to make tasty dishes to the top business…[Read more]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    Great post, Collene!

    I love your headlines, and I can definitely see how they relate to your daily life. I think it’s interesting that compared with some other posts I have read, I can see differences in the headline source based on age, but not in a bad way! Just meaning that if people have children, or have been in the industry longer, they…[Read more]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    Angi, I love all of these headlines! First, I really enjoyed how showcased LinkedIn and email, as most of the other posts I have read were mainly headlines from Facebook and Instagram, myself included. This is much more of a look into your overall headline scope, from all the social media/email platforms you interact with.

    Second, I also LOVE…[Read more]

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    Kiersten Shank posted a new activity comment 2 years, 5 months ago

    Melissa,
    Another amazing comment, per usual! First, you absolutely should stop into the West Chester store, Baked, and eat some delicious cookie dough topped with Reese’s!

    Second, I really connect with your idea of censorship. I find that I’m contemplating that more and more prior to posting things on any social media platform. I’m asking…[Read more]

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    Kiersten Shank wrote a new post, Engage, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 5 months ago

    Overall, these images drew me in due to emotion, personal connection, or a personal longing for the item. I believe that these three categories can often describe almost anything we engage with throughout our time […]

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