MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

Kelly Reid

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    Kelly Reid wrote a new post, UX vs.Traditional Business- Nordstrom- Reading #2, on the site MIS5109: User Experience Design Summer 2017 5 years, 4 months ago

    It’s extremely important that UX teams start off by making a product that consumers need, want, and love so that they keep coming back for more. Loranger explains how this is one of the fundamentals when it c […]

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    Kelly Reid wrote a new post, UX Design: Reading Summary #1, on the site MIS5109: User Experience Design Summer 2017 5 years, 4 months ago

    After reading these articles and thinking about a few of my favorite websites and apps, I can see why I choose to keep shopping/browsing on some rather than others. One of the main points that stuck out to me […]

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    Kelly Reid wrote a new post, Adidas & Influencers: A Powerful Duo, on the site Kelly Reid 5 years, 5 months ago

    For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at […]

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    Kelly Reid posted a new activity comment 5 years, 5 months ago

    FINALLY! This has been the talk of the town in my family. I can’t believe how many people were tuned into this Giraffe giving birth. I wanted nothing to do with it, but because it was shared so many times, I couldn’t get away!

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    Kelly Reid wrote a new post, Snapchat VS. Instagram Stories… May the Best Survive, on the site Kelly Reid 5 years, 5 months ago

    Now that Instagram Stories (& the recently launched Facebook Stories) has been made available for quite some time, many retailers are questioning whether they should still focus on Snapchat or not. Will Snapchat […]

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    Kelly Reid wrote a new post, Browse & Bust!, on the site Business Intelligence 5 years, 5 months ago

    Things are getting a little scary when it comes to laws protecting your internet privacy. Both the Senate and the House have voted to end the FCC law that protects all of your online activity. What this will mean […]

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    Kelly Reid posted a new activity comment 5 years, 5 months ago

    Great article, Amy! I would love to think that more retailers will utilize this brick-and-mortar idea in the future! For book readers, they will know that they can trust Amazon’s book selection to run right to their space. I know a lot of book readers that walk around a Barnes and Noble for hours looking for the perfect book, so this might be the…[Read more]

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    Kelly Reid posted a new activity comment 5 years, 6 months ago

    This is a great article Sean! I totally like how Netflix is going towards the thumbs up / thumbs down approach. This reminds me of what Facebook did in the past with their content to determine if viewers wanted to see certain posts or not before determining their actual algorithm. I personally would watch a movie with a 3-5 star rating, as long as…[Read more]

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    Kelly Reid wrote a new post, Sephora's Innovation Lab- Where it All Begins, on the site Digital Brand Management 5 years, 6 months ago

    Sephora, now known as a disrupter in the beauty industry, has created a seamless store to mobile to desktop experience, making them #1 in Speciality Retail Studies results. Where do their innovative and new […]

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    Kelly Reid posted a new activity comment 5 years, 6 months ago

    I just have to say, I LOVE Halo Top ice cream and I found out about it through a Facebook ad campaign. So smart of them!

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    Kelly Reid posted a new activity comment 5 years, 6 months ago

    This is hilarious! I’ve never seen this campaign before but it’s definitely a smart way to stand out!

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    Kelly Reid posted a new activity comment 5 years, 6 months ago

    So hilarious! I feel as though couples who want to go to Vegas to get married would be completely fine with doing it at a Taco Bell. Especially since it makes for a really funny story!

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    Kelly Reid posted a new activity comment 5 years, 6 months ago

    I love this post, especially since it hits me directly with my current position. I work really closely with our affiliate marketing manager who works with a third party company to send influencers products. These influencers sign up to participate and receive a commission for the posts that they do and the content they write the products we send.…[Read more]

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    Kelly Reid wrote a new post, Facebook + TV = Better Together?, on the site Digital Brand Management 5 years, 7 months ago

    Facebook is constantly testing and launching new technologies, which will forever change how the marketing industry has to adapt and be agile 24/7. The most recent announcement, is a new feature they are working […]

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      Eryn Jelesiewicz replied 5 years, 7 months ago

      You have to wonder how much TV do we ultimately want or need. Netflix and Amazon have established themselves as creators of innovative content, some of which is extremely popular. And then we have YouTube which has every possible kind of content you’d want.

      How would Facebook TV distinguish itself? Maybe it would succeed thanks to its already huge customer based. But maybe it should consider partnering with an established content creator. It’ll be interesting to watch!

    • Profile picture of Matt Senderling
      Matt Senderling replied 5 years, 7 months ago

      Since Netflix, Amazon, Apple, etc. already fill my television wants or needs the only way I’d be drawn into watching Facebook original shows would be if they create high quality and well done shows.

      If they do end up being successful with their plans I see it being yet another disruptor for traditional television. Netflix and Amazon are already heavily rooted and have shown they are willing and capable to reacting to industry changes that I doubt they’d be affected.

    • Profile picture of Patrick Yurista
      Patrick Yurista replied 5 years, 7 months ago

      This is a great article! It’s hard to say if Facebook will ahem success as a distributor for original content. It does make sense in a lot of ways to take it this direction, because any big show that comes on users are making a status of it. Whether its a season premier, or someone discovering a new show for the first time, most users will turn to Facebook to talk about it. So why not have what they’re talking about all in one place, the show and the ” message board”.

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      Nicoli Sinclair replied 5 years, 6 months ago

      1. Going to Facebook is not really a concern since most are on there already. Thus adding video to an already, heavily used social media platform should only add value in the long run. My concern would be content management and ownership. Will the video feature be open for all to use and upload? Will there be a moderator policing content, and will youtube videos still be allowed?

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    Kelly Reid wrote a new post, McDonalds Speaks the Truth Thanks to Social Media, on the site Kelly Reid 5 years, 7 months ago

    McDonalds in particular has been known for their unhealthy and unnatural foods that are inexpensive and quick. For quite some time, McDonalds’ social media sales, sessions, and engagement were drastically d […]

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    Kelly Reid posted a new activity comment 5 years, 7 months ago

    This looked like more of a report, who wants to keep scrolling to find out the information? If you get them to at least click on the email, you definitely need to get them to stay! The data should have been all in one chart, and compared men vs. woman. Also, the percentages for each question (men vs. woman) were exactly the same. That led me to…[Read more]

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    Kelly Reid posted a new activity comment 5 years, 7 months ago

    So smart of both Lyft & Uber to stay on top of their game during these crazy times, however, it’s also extremely important to know exactly what you are doing before you take the plunge in your next marketing move. It looks like Uber screwed up big time, and now Lyft is getting ahead. Sorry Uber, pay more attention to what’s happening around you!

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    Kelly Reid posted a new activity comment 5 years, 7 months ago

    This is definitely a smart move for the NYT as print is slowly dying as a source of news. However, people are listening to podcasts while traveling, driving to work, etc. so I could see this as a huge move for their company and many other new sources!

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    Kelly Reid posted a new activity comment 5 years, 7 months ago

    Just as a side note, the #PuppyBowl hashtag was a lot higher on Facebook’s trending list than any of the Superbowl ones! I’m curious to see how many people were talking about the Puppybowl vs. the Superbowl during the games…

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    Kelly Reid posted a new activity comment 5 years, 7 months ago

    It was basically a commercial for Gaga! First of all, it seemed like she disappeared for awhile and then made this massive comeback! Now she’s selling millions of records again & going on tour! I personally thought of it like a mini brand ad campaign. She’s now back in the game, even though we all knew and loved her before!

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