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Kelly Reid posted a new activity comment 4 years, 11 months ago
It’s interesting that you shared the second one about the Temple student, it’s been ALL over my newsfeed as well. I’ve seen many shares and articles in my feed while scrolling, mainly due to the fact that a lot of my friends of friends knew her in some way and that it’s about a school we go to. It’s crazy that I (we) look to Facebook as one of my…[Read more]
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Kelly Reid wrote a new post, Labor Day Sales & BTS 2017 – Engaging Social Content, on the site Kelly Reid 4 years, 11 months ago
After scrolling and scrolling through my social media platforms over Labor Day weekend and throughout the Back to School timeframe, these are the top eye-catching content that I couldn’t help but […]
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Shameika Ejiasi and
Kelly Reid are now friends 4 years, 11 months ago -
Melissa Newman and
Kelly Reid are now friends 4 years, 11 months ago -
Kelly Reid wrote a new post, Pumpkin, Pizza & Hurricane Harvey: The Ultimate Click Bait, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 11 months ago
One thing I just learned about myself from this exercise, I am the ultimate victim of click bait, especially when good headlines catch my eye. Articles could be written poorly or pertain the worst content, and I d […]
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Kelly Reid posted a new activity comment 5 years ago
I’d be happy to join as well! I’d love to finally meet you in person, Amy!
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Kelly Reid wrote a new post, Being Agile in the Digital Era, on the site Kelly Reid 5 years ago
In the growth of the digital age, companies are continually looking for new ways to change and develop their digital space, giving roughly 18 percent of their yearly budget to digital growth. There is a lot of […]
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Kelly Reid wrote a new post, Who Remembers Google Glass?, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years ago
Who remembers when Google Glass was supposed to be the next best thing in technology? The computerized glasses that allowed users to see and take pictures of things are now a thing in the past, however other c […]
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Kelly Reid wrote a new post, A Real Life Project Management Failure, on the site Kelly Reid 5 years ago
Coming from a company that thrives off of innovation and getting ahead, back in 2014, QVC decided to buy a social platform, named toGather, from a company based out of California once named Oodle. Not only did […]
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Kelly Reid wrote a new post, Destined for Failure: A Social Project, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years ago
Speaking of failed projects, my first ever role at QVC was created for an IT and social project that didn’t last like we all hoped. While constantly looking for change and innovation, the social team at QVC […]
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Kelly Reid posted a new activity comment 5 years, 1 month ago
This is an amazing post and definitely sparked my attention. Working in social media, we HAVE to involve influencers so that people can re-consider QVC as a “cool brand.” We’re been known as that “old lady brand,” so having influencers be a part of our customer journey is crucial. I wouldn’t even not consider them a part of our model at this…[Read more]
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Kelly Reid posted a new activity comment 5 years, 1 month ago
Wow! That old school machine is pretty incredible! Look how big it is!
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Kelly Reid posted a new activity comment 5 years, 1 month ago
I really love this article and how you are fighting for Whole Foods… but you’re completely right. They have developed such a strong brand identity, and we can only hope that it stays consistent with Amazon purchasing it. I really hope they continue their marketing and don’t loose sight of their bigger picture!
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Kelly Reid wrote a new post, A Simple but Crucial Prototype- the ATM, on the site MIS5109: User Experience Design Summer 2017 5 years, 1 month ago
When developing a prototype for an ATM screen, it’s crucial that it’s as easy as possible to use. There are also many things to take into consideration when developing a banking system. Some people speak different […]
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Kelly Reid wrote a new post, Panera Bread App- Simplicity is Key, on the site MIS5109: User Experience Design Summer 2017 5 years, 1 month ago
One of my favorite apps is the Panera Bread ordering app due to it’s simplicity when ordering healthy, fast food on-the-go. To start, the app keeps user’s attention because it’s very minimal and gets right to th […]
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“Remember why the screen exists in the first place” is one of my favorite design/usability quotes ever. Keeping that in mind whenever you’re making something will improve your final product – WHY ARE YOU DOING THIS? WHO IS IT FOR?
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Kelly Reid wrote a new post, Bridging the Customer Journey Gap Between Shopping & Social Media, on the site Kelly Reid 5 years, 1 month ago
As social media is constantly changing and emerging, new technologies are arising, and brands are looking for innovative ways to bridge the customer journey gap between social media and shopping. Until […]
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Kelly Reid wrote a new post, Fishbone Tool for Root Cause Analysis, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years, 1 month ago
As discussed in class, the Root Cause Analysis is a process that a whole team gets involved in, to determine the cause of a problem. By using the Fishbone tool, you can come to a conclusion more easily. As a […]
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Kelly Reid wrote a new post, Engagement vs. User Experience!, on the site MIS5102: Process Improvement and Innovation Summer 2017 5 years, 2 months ago
If you haven’t heard, Android devices are being sold more often than Apple at a 5:1 ratio, however, Apple users are more reliable and are shopping/spending more time on their devices than the Android user. In […]
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Kelly Reid wrote a new post, QVC’s Request for Art Process Flow, on the site Kelly Reid 5 years, 2 months ago
Speaking of ineffective business process that need to get revisited, I deal with a process every day at work that slows my efficiency down. Many times, business processes should help the process speed up and allow […]
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Kelly Reid wrote a new post, Nordstrom's Customer Journey Map, on the site MIS5109: User Experience Design Summer 2017 5 years, 2 months ago
I chose to look at Nordstrom.com for my participation assignment, specifically in purchasing a tan pair of open toed shoes. This is the journey that I laid out for the multiple ways a customer can have a […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
210 Speakman Hall
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Philadelphia, PA 19122
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misdept@temple.edu