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Kelly Reid posted a new activity comment 4 years ago
Thanks for the great read! We have a lot of smaller vendors coming to my work looking for help on THEIR social media platforms. Although I’d love to help them get up and running, I have my own 36 facebook/instagram platforms to manage. I do feel bad for these smaller businesses and think that it’s GREAT that Mark is helping businesses that really…[Read more]
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Kelly Reid wrote a new post, MAC Cosmetics Turns to Augmented Reality, on the site Kelly Reid 4 years ago
MAC Cosmetics is one of the most recent beauty brands to launch augmented reality mirrors inside of their stores. In 20 of their retail stores nationwide, MAC finally got on board with the most recent fad in the […]
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Kelly Reid posted a new activity comment 4 years ago
I think they have something up their sleeves. I personally think that Harry Potter is even more of a hit than Pokemon, so the possibility of fans jumping into the actual scene could be something worth a lot of potential!
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Kelly Reid wrote a new post, Visual Search in Mobile x Retail, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years ago
In the retail industry, visual search is starting to become a method that brands are increasingly looking into. It’s not yet clear whether or not consumers will identify that products will be shoppaple via v […]
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Kelly Reid posted a new activity comment 4 years ago
After the recent update on my phone, I was noticing a strange question mark in a box when I was sending messages. It’s crazy that something so small really made me mad, just because it looked like I was the one that was making the mistake. After Googling, I found out that there is a glitch in the most recent update, and many people are…[Read more]
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Kelly Reid posted a new activity comment 4 years ago
Great article! I actually loved how Apple’s strategy played out for the new Iphone X. It seems more credible to me that only a handful of “smaller” influencers were able to review the phone, versus a HUGE journalist to get it in their hands and talk about it. I personally relate more with a social influencer and it feels more realistic when they…[Read more]
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Kelly Reid posted a new activity comment 4 years, 1 month ago
Great article, Lauren! Sometimes I wonder if Facebook is turning into the land of the Memes. It seems like everyone and everything is trying to create a Meme just to stand out in the newsfeed. Brands are using it to react in real time, and fans are sharing it–meaning they are actually doing their job right!
Do you think there will be another…[Read more]
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Kelly Reid wrote a new post, Beauty Brands & AR, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 1 month ago
It’s incredible to see what beauty brands are doing with augmented reality to really drive their conversation rate. While scrolling through Sephora’s mobile app, a customer is able to try on every single lipstick […]
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Kelly Reid wrote a new post, Instagram-Worthy Polls!, on the site Social Media Innovation – Fall 2017 4 years, 1 month ago
As I’m sure many of you have seen, Instagram recently launched Instagram Stories Polls where both brands and fans can add polls for their social fans to vote on to receive feedback from their audiences. What does […]
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Kelly Reid posted a new activity comment 4 years, 1 month ago
Awesome article and great findings on the creative Snapchat filters! I’m always so interested to see what brand are doing in the space, especially since Instagram Stories came about. I’m surprised that a lot of brands are still even focused on Snapchat, when, they can just utilize their fans already on Instagram Stories. I guess that is something…[Read more]
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Kelly Reid wrote a new post, The Mysterious Facebook Algorithm, on the site Social Media Innovation – Fall 2017 4 years, 1 month ago
If you’re active on social media or have a career in social media marketing, you might notice the weird feed that of content that Facebook provides you. If you’re looking for your friend’s content, you might see a […]
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Kelly Reid wrote a new post, Getting to Know Dan Chiev, on the site Kelly Reid 4 years, 1 month ago
Sorry that it’s a bit blurry, but if you want to see the real infograph, feel free to check it out here!
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Kelly Reid wrote a new post, Birchbox's Social Media War Room, on the site Kelly Reid 4 years, 1 month ago
On Birchbox’s 7th anniversary, they celebrated Customer Appreciation Day, and in order to keep track of all of the social media comments, questions, and concerns—they launched their first ever “social media […]
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Jonathan Lurie and
Kelly Reid are now friends 4 years, 1 month ago -
Christine May and
Kelly Reid are now friends 4 years, 1 month ago -
Kelly Reid wrote a new post, Facebook Stories: Will Pages Keep it Alive?, on the site Social Media Innovation – Fall 2017 4 years, 1 month ago
With the success of Snapchat and Instagram Stories, one would think that Facebook Stories would be just as successful, if not more successful, right?! It’s interesting that this is not the case at all. Are people […]
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Kelly Reid wrote a new post, SeaWorld Makes a Come Back, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 1 month ago
Who remembers when SeaWorld was rapidly going downhill as a brand, after their documentary, Blackfish came out in 2013? This documentary criticized the way that killer whales were kept captive in the well known […]
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Kelly Reid wrote a new post, How AirBnB’s Content Strategy Grew Their Digital Presence, on the site Kelly Reid 4 years, 2 months ago
When traveling or looking for a place to stay, nearly everyone goes right to AirBnB these days. Only a few years ago, customers would look straight to travel agencies or OTA’s to book a hotel. Since then, c […]
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Kelly Reid wrote a new post, 9/18 Faculty Adviser Meeting Minutes, on the site RentZen 4 years, 2 months ago
9/18- 8:00 meeting started
8:01- Meeting with group, Amy and Becca started
8:02- Amy asked how meeting with our mentor went
8:03- Anthony took a first stab at how meeting with our mentor went and talked […]
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Kelly Reid wrote a new post, Brand Profile, on the site RentZen 4 years, 2 months ago
Our story & messaging: It all started when Anthony and Crystal both couldn’t find an easy way to find credible people to rent their houses that held spots in their hearts. Kristin, Kelly, Meg & Amy all co […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
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misdept@temple.edu