@kelly-lineman
active 1 week, 4 days ago-
Kassi Jata wrote a new post, Do You Trust Data?, on the site Kassi Jata 1 day, 1 hour ago
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There is so much power in data. It has the ability to tell stories. In one of our class sessions someone said, “data doesn’t lie”. This concept interested me, especially because decision makers, busin […]
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Kathryn Lund wrote a new post, To free or not to free, on the site Kathryn Lund 1 week, 6 days ago
Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]
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Daniel White wrote a new post, Can Tech Startups Solve Music’s Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 2 weeks, 4 days ago
Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]
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Tosin Ojo wrote a new post, The Future of Business Intelligence, on the site Tosin Ojo 2 weeks, 4 days ago
Last semester we learned about the importance of AI technology and how it interweaves into many platforms we use today. This semester we are taking a deeper look into data analytics, learning about different tools […]
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Joel Koch wrote a new post, What the heck is a CDP!, on the site Joel Koch 2 weeks, 4 days ago
My MarTech Stack and why I need a Customer Data Platform
So what the heck is a CDP? Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]
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Claire Hennessey wrote a new post, Converting Data to Knowledge Through Nature, on the site Claire Hennessey 2 weeks, 4 days ago
Humans can now communicate with plants.
This statement doesn’t quite seem possible, yet MIT scientists have recently made a breakthrough converting environmental data into knowledge. By bridging the gap b […]
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Steve Witmer wrote a new post, Is Big Data Devaluing Of The Art Of Cinema, on the site Steve Witmer 2 weeks, 4 days ago
Media companies are looking to change the way movies are made by using big data to inform decisions. Big data is currently being used to analyze audience behavior, which is changing the way movies are written, […]
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Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 2 weeks, 4 days ago
Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]
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Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 2 weeks, 4 days ago
One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]
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Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?
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Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 2 weeks, 5 days ago
In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]
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Sunaina Parihar wrote a new post, 2021 Super Bowl Ads – A Nod to the Pandemic, on the site Sunaina Parihar 2 weeks, 5 days ago
Article found here
Every year, Super Bowl ads exhibit new trends based on social trends and current events. So, it’s no surprise that this year’s batch would be impacted by the COVID-19 pandemic. We hav […]
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Sammi Strachan wrote a new post, Need a drink?, on the site Samantha Strachan 2 weeks, 5 days ago
Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]
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Misha Patel wrote a new post, Google Analytics: a MUST, on the site Misha Patel 2 weeks, 5 days ago
What do you need to succeed as a business these days? DATA!
I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]
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Gabi Bruckner wrote a new post, “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics, on the site Gabriella Bruckner 2 weeks, 5 days ago
EXAMINING KOSAS COSMETICS
Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]
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Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 2 weeks, 5 days ago
This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]
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Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 2 weeks, 5 days ago
It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]
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Janice M Goehler wrote a new post, What Good is Digital Marketing without Analytics?, on the site Janice M Goehler 2 weeks, 5 days ago
When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]
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Mohamad Noor-Chowdhury wrote a new post, The genius of Disney’s marketing kingdom, on the site Mohamad Noor-Chowdhury 2 weeks, 5 days ago
When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]
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Dan Martin wrote a new post, Google’s MarTech Monopoly, on the site Daniel Martin 2 weeks, 6 days ago
Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]
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Amanda Nunan wrote a new post, Seeing Your Future and Planning for It, on the site Amanda Nunan 2 weeks, 6 days ago
This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]
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