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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kellen Odom

Profile picture of Kellen Odom

@kellen-odom

Active 3 years, 6 months ago
@tul54883 Dan, I just wanted to say that I admire your entrepreneurship. It’s awesome to create something and see it grow! I haven’t found my passion yet, but just wanted to say that what you are doing is inspirational. Keep us updated throughout the class! View
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  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Wealth is Simple. Not Easy., on the site Kellen Odom 3 years, 6 months ago

    You may wonder how people build wealth. Some ask the question, “How do I build generational wealth?” The answer is simple. Invest your money early and let it work for you.  If you are new to investing, please rese […]

  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Stand for what you love…, on the site Kellen Odom 3 years, 6 months ago

    “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick told NFL Media in an exclusive interview after the game. “To me, this is bigger than […]

  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 6 months ago

    Excellent thought process on keeping health records secure all the while easily update-able and transferable!

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  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 6 months ago

    James, I dont think they did! Take a look at the case of Frozen and how little they paid their actors. Keep in mind Frozen made $1BN.

    https://www.businessinsider.com/josh-gads-small-frozen-paycheck-2015-4

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  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Blockchain: Disrupting the NASDAQ, on the site Digital Marketing MKTG 5604 Fall 2019 3 years, 6 months ago

    One prominent application of blockchain is found in BitCoin.  BitCoin is mined and added to the ledger through hashing.  In order to add a transaction to the blockchain, one must find a solution to a very d […]

    • Profile picture of Daniel Ross
      Daniel Ross replied 3 years, 6 months ago

      Kellen, this is a really interesting take on how Bitcoin and Blockchain may be influencing the value of companies that produce the components used in mining bitcoin. Bitcoin mining has kicked off a race to see who can construct the largest and fastest computer farms to process the most transactions for the blockchain ledger, and ultimately this need for computing power has definitely increased stock values for computer component companies.

      After doing a little research I found out that these bitcoin mining operations consume an astounding amount of power (some articles cited that bitcoin farmers annually consume more power than the entire country of Singapore).

      With the popularity of cryptocurrencies growing, the amount of power consumption by these mining data centers will continue to grow as well. Perhaps we will see a need to quickly expand power grids, and in turn see significant growth in stock value of companies who produce power generation components?

    • Profile picture of Ava Shije
      Ava Shije replied 3 years, 6 months ago

      It would have been cool to get in on those initial years of mining. I found this graphic explanation of blockchain that I really like. It gave me some more insight into the process and filled in a few blanks for me: http://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070P11GN/index.html

  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 6 months ago

    Excellent job Dan! You called out the deficiencies that are inherent in block chain. Finally, there is a realist!!

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  • Profile picture of Lindsay Gunderman

    Lindsay Gunderman and Profile picture of Kellen OdomKellen Odom are now friends 3 years, 7 months ago

    Kellen Odom

    @kellen-odom

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  • Profile picture of Bob Edwards

    Bob Edwards and Profile picture of Kellen OdomKellen Odom are now friends 3 years, 7 months ago

    Kellen Odom

    @kellen-odom

    View Profile
  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Toilet Expo: #2 is Priority, on the site Kellen Odom 3 years, 7 months ago

    What is a wicked problem? For those of you that thought it was going into a public restroom, you were…right!  Horst Rittel claims a wicked problem is a social or cultural problem that is difficult or im […]

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    Kellen Odom posted a new activity comment 3 years, 7 months ago

    So true! It doesn’t even have to be a mobile app. Maybe you could text a code on an “older” cell phone that will handle the same function?

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    Kellen Odom posted a new activity comment 3 years, 7 months ago

    Excellent take! I like how you took the time to determine how to make it less cumbersome to the contributor. People don’t like being delayed, so making this transaction as painless as possible would ultimately make or break success.

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    Kellen Odom posted a new activity comment 3 years, 7 months ago

    This is ingenious! I’m not a technology guru, but man does this serve a purpose! Do you think we should have a third party or regulated governing body to make sure that the inputs are correct? This could possibly help prevent false information being injected into the system.

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    Kellen Odom posted a new activity comment 3 years, 7 months ago

    This is great and definitely would integrate well with support organizations that focus of serving homeless Veterans. I bet you could also leverage this to get Federal funding for the service!

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  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Toilet Expo: #2 is Priority, on the site Digital Marketing MKTG 5604 Fall 2019 3 years, 7 months ago

    What is a wicked problem? For those of you that thought it was going into a public restroom, you were…right!  Horst Rittel claims a wicked problem is a social or cultural problem that is difficult or […]

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 3 years, 7 months ago

      Kellen, great analysis on this wicked issue. In an article on Bill Gates’ blog, he mentions the situation in India and the impact toilets would have on their society. In the wicked problems article, we learn that wicked problems are inter-connected. With that in mind, Your proposed value proposition could be expanded even further to include the societal impact this would have on areas such as India. In this case, the education system. According to the blog post, a quarter of girls drop out of school because of the toilet situation (Gates). With this in mind, it would be interesting to see what other industries or segments of society are impacted by the installation of this life changing product.

      https://www.gatesnotes.com/Development/Indias-War-on-Human-Waste

      • Profile picture of Julia Handra
        Julia Handra replied 3 years, 7 months ago

        I agree with Ralph. This wicked problems affects more than just sanitation and can seep into other areas of life such as education. Beyond just toilets, this proposition could change the entire restroom experience for over-populated areas, including women’s menstruation. Such an ordinary female experience has unaffordable and unsanitary options in areas like Africa or India. While implementing cleaner and more private places to use the restroom, consider expanding into menstrual hygiene as well.

        • Profile picture of Rachael Pignotti
          Rachael Pignotti replied 3 years, 7 months ago

          Kellen, great post! Sanitation is definitely an area taken for granted by majority of individuals living in areas where clean & private restrooms are a given. It’s only when traveling around to areas where this is not an option that the problem because gravely evident. To add on to both Ralph & Julia’s comments, this innovation put forward by Gates Foundation has potential to effect not one but many “wicked” problems faced by residents in rural, under privileged areas. To elaborate on Julia’s point about female experiences, in many rural areas in Africa, schoolgirls must miss school when they menstruate because sanitation facilities are not available. Portable toilets installed in these local areas would not only improve health conditions for all local but enable these schoolgirls to continue their education without falling behind. This ultimately could lead them to finishing their education, getting a job & breaking the poverty cycle. 3 wicked problems, 1 awesome solution

    • Profile picture of Kellen Odom
      Kellen Odom replied 3 years, 7 months ago

      So true! It doesn’t even have to be a mobile app. Maybe you could text a code on an “older” cell phone that will handle the same function?

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 3 years, 7 months ago

      Great headline Kellen! It caught my attention and I really enjoyed reading everyone’s comments. Scalability seems to be the biggest roadblock but I also think that this digital innovation can contribute to other problems. I am not saying this initiative would be cheap, but I can see how this wicked problem can impact other struggling areas that might be suffering with the boom in technology. Using the application for logistics and operations is awesome. It then enables hiring people to service the toilets in which could stimulate the local economy. Specified skilled/labour/trade jobs are on the decline. Having a service technician or specialist could create an opportunity for a unique career path that was not available previously. As Rachel mentioned, there’s an awesome solution to several wicked problems by this 1 initiative. Hopefully Bill Gates can make this work.

  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 7 months ago

    I agree with Ralph. I like the feeling of holding a book in my hands and the satisfaction of reaching the end of it. I would say that my library has shrunk not from e-books, but rather due to audiobooks. I find that I can use my commute to knock out some books I have been wanting to read, but never had the time.

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  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 7 months ago

    Since dating sites are simply leveraging algorithms to match people, I don’t think it is out of the realm of possibilities to have them move into the same space. Coworkers tell me about their horror stories related to online dating. The sad thing is that they pay for these services. If Facebook can remain free, I think it will take the space by…[Read more]

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  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Intrusive Assistance: No matter what you say, I’m always listening…, on the site Kellen Odom 3 years, 7 months ago

    “OK, Google,” can you hear me? “Alexa” tell me a story… Virtual assistants were designed to make life simpler.  Given the notion that nothing in life is free, what is the true cost of these virtual assistants […]

  • Profile picture of Kellen Odom

    Kellen Odom wrote a new post, Watch the NFL Anywhere!?, on the site Kellen Odom 3 years, 7 months ago

    For those that enjoy the sport, where do you watch the NFL? For the opening week of the NFL season, 58% of surveyed adult viewers reported watching at least one game via a paid streaming service or app (Adams, […]

  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 7 months ago

    This is really insightful. I didn’t realize Spotify had a social component to it. I have never used the service. Right now, I just stream on Google’s Music with restrictions. Much like Apple Music is archaic, I feel the same can be said about Amazon as well. I have seen folks that are away from internet for long periods of time cannot access…[Read more]

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  • Profile picture of Kellen Odom

    Kellen Odom posted a new activity comment 3 years, 7 months ago

    Absolutely! I completely agree with you. Maybe it could put a “confidence” percentage on there to help the patient understand the level of uncertainty associated with the diagnosis.

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