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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Keaton Batten

Profile picture of Keaton Batten

@keaton-batten

Active 5 years, 5 months ago
@sara-kessinger I know you work at TD Bank and thought you might find this article interesting, it’s about how Bank of America has been using Pinterest to increase their social media traffic! Here is the link: http://www.americanbanker.com/news/bank-technology/pinterest-is-paying-off-for-these-big-banks-heres-why-1075878-1.html View
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  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, The Art of the Click!, on the site Keaton Batten 5 years, 6 months ago

    The most important action any marketer looks at when it comes to email metrics is the click to open ratio or CTOR. As more and more email are arriving in peoples inboxes the chance that your email will get opened […]

  • Profile picture of Keaton Batten

    Keaton Batten posted a new activity comment 5 years, 6 months ago

    There is such a fine line with using Snapchat as an advertising tool. For so long Snapchat was pure user bliss, just photos being shared between friends, no filters or geo-tags or even stories! It was just a tool to quickly share a photo. Now we use geo-filters based on location or events, filters to make our face look like the newest movie…[Read more]

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  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, More Oooohs. Larger ahhhs., on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 6 months ago

    Google recently released their new smart phone, Pixel. The Pixel combines hardware and software made by Google, including Google apps, bringing the user a fast, seamless, and easy-to-use experience. With the […]

    • Profile picture of Steve Levine
      Steve Levine replied 5 years, 6 months ago

      Your title reeled me in @Keaton-Batten. I think the Apple ecosystem holds many of us hostage from switching. In addition, I find that Google has a commitment issue….Glass, G+, i Google, Labs, etc…as I am only scratching the service. All that said, you do reveal a sweet price point. 🙂

    • Profile picture of Rachael Creehan
      Rachael Creehan replied 5 years, 5 months ago

      Interesting points Steve and Keaton. I think that because virtual reality has so much hype surrounding it and because content is being created for the medium, VR is different than Google Glass, Google +, ect. However, Steve, I think you have a point with the Apple ecosystem. Additionally, I think that Apple phones will need to feature something new and shiny soon and that this could be the perfect solution. In conclusion, I think Apple will feature some form of VR on their next phone model. We will see what happens! 🙂

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Surprising Facts about Push Notifications!, on the site Keaton Batten 5 years, 7 months ago

    Push notifications are both a powerful tool and minefield, they walk a fine line of helpful and annoying. They can help increase in app purchases and get companies in trouble. “Every misstep reduces open rates, a […]

  • Profile picture of Keaton Batten

    Keaton Batten posted a new activity comment 5 years, 7 months ago

    This campaign definitely showed how powerful social media can be. The simplicity of having a few props, coffee cups and sleeves combined with a strong brand, tech savvy consumers and a hashtag created a perfect campaign. Gilmore Girls has been off screen for almost 10 years yet they had coffee shops throughout the country full of lines. This could…[Read more]

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  • Profile picture of Keaton Batten

    Keaton Batten posted a new activity comment 5 years, 7 months ago

    I almost think that good content marketing should be brand journalism and brand journalism should never loose site of what the company is selling. You want your content to tell a story and entice your consumers to do something else. That may be to make a purchase, or read another piece, or visit your site/social platforms. Companies should no…[Read more]

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  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Brand Advocacy = Growth Hack, on the site Keaton Batten 5 years, 7 months ago

    Brand advocacy is a great marketing tool, it allows companies to create a relationship with a user, who in turn could easily promote the brand out of sheer positivity and happiness. This then increases your online […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Sound Off, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 7 months ago

    As many of us check our Facebook feeds on our phone we have gotten used to the idea of scrolling without sound. People tend to scroll while in public and sound would disturb what is going on around them. For […]

    • Profile picture of Steve Levine
      Steve Levine replied 5 years, 7 months ago

      Interesting post @keaton-batten. I think FB wants to do everything possible to make that ad appear as content on users’ feeds and I want to do everything possible to ignore it. Must I choose? haha

    • Profile picture of Eni Lile
      Eni Lile replied 5 years, 7 months ago

      Awesome post Keaton. I actually think that muted ads are pretty cool and it’s something different. I think that the muted video has to be 100% on point, in order to grab someones attention. Advertisers have to work extra hard to come up with something unique, that is able to entertain and market that product without the sound. But I actually like ads with sound better. I feel like the sound of the video can market a product better. When you watch an ad with sound and the person in the add is talking about that product with passion in their voice, they really have the power to persuade you, to buy that product and grab your attention. Words have power and so do sound affects along with all the visuals.

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Digital Analysis, on the site IvyStream 5 years, 8 months ago

    What is the overall architecture of IvyStream?

    IvyStream is a SaaS solution for both wholesalers and retailers to connect, aggregate and share data within the various levels of inventory management, logistics […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Data Model, on the site IvyStream 5 years, 8 months ago

    Research on inventory and sales levels from Women’s Clothing and Accessory Manufacturers, Retailers, and Merchant Wholesalers from 2015 and 2016 show that there is a disconnect between these three businesses. S […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Process Models, on the site IvyStream 5 years, 8 months ago

     

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, IvyStream Executive Team, on the site IvyStream 5 years, 8 months ago

    Keaton Batten is a Email Marketing Specialist in Boulder, Colorado, working at NetApp SolidFire, a Data Storage company. She is an advanced user proficient in Marketo and Eloqua, managing workflows associated […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, #BackToSchool = Shopping & Studying, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

    Etsy! – I absolutely love Etsy, from the opportunity to purchase handmade products and support small businesses, Etsy allows the customer to get exactly what they want and feel admiration towards the seller. […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, This Week in Most Clickable Content, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 8 months ago

    Food/Restaurants

    Buzzfeeds top trending piece of content sparked my fancy as it had to do with two of my favorite things… tacos and travel.

     

    Tech News

    Not only do I work in tech bu […]

    • Profile picture of Tiffany Iriana
      Tiffany Iriana replied 5 years, 8 months ago

      I sent that taco article to my sister for travel goals! Buzzfeed has a remarkable ability to hit my “must click” sweet spot.

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Minutes, on the site IvyStream 5 years, 9 months ago

    Program Director & Advisor Meetings
    Meeting 1 Minutes

    Meeting 2 Minutes

    Meeting 3 Minutes

    Meeting 4 Minutes

    Meeting 5 Minutes
    Mentor Meetings
    Meeting 1 Minutes

    Meeting 2 Minutes

    Meeting 3 […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, (no title), on the site IvyStream 5 years, 9 months ago

    The mission of IvyStream is to connect retailers and wholesalers via a beautiful and streamlined interface, allowing for better management of inventory on both ends of the logistical chain.

  • Profile picture of Keaton Batten

    Keaton Batten created the site IvyStream 5 years, 9 months ago

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, 2016 Email Marketing Trends, on the site Keaton Batten 5 years, 10 months ago

    The digital marketing industry is constantly changing and adapting. When it comes to email marketing 2016 has already seen plenty of changes. Mobile opens reached a high of 56% in April, a whopping 10% increase […]

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Say Hi, to Project Fi!, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago

    Say Hello to Google’s newest brain child Project Fi. “Hi, Project Fi!”

    Project Fi is a program to deliver a fast, easy wireless experience to cell phone users around the world. As people are traveling more […]

    • Profile picture of Sheryl Kantrowitz
      Sheryl Kantrowitz replied 5 years, 10 months ago

      Interesting post, @Keaton-batten This is the first I have heard of Project Fi. The pros are that Google is for sure one of my favorite brands. The negative is that I have all Apple Devices and I enjoy the syncing of all my content across devices a lot. It saves me a lot of time and repetitive tasks over the work week.

      With the new iOS, I can also start a chat via iMessage on my iMac or MacBook and finish it later on my iPhone. I think I would be willing to give it a go as long as I didn’t have to make a long-term commitment. Fear of commitment (to Project Fi)? Yes, ma’am.

    • Profile picture of Eni Lile
      Eni Lile replied 5 years, 10 months ago

      Great post Keaton! Thank you for sharing. This is really cool. When I travel to my country to see my family, I hate that I have to pay expensive international fees. I have never heard of Project Fi but I must say that google is amazing and they always come up with something very unique.

      Although I have had an iPhone for years, I would definitely be willing to give up my iPhone and try Nexus. Google is a great company, so I’m very curious to see what other unique things this Nexus phone can do. Plus it would be awesome not having to pay these expensive international fees every time I go over sees to visit my family.

  • Profile picture of Keaton Batten

    Keaton Batten wrote a new post, Project Management and Digital Marketing, on the site MIS 5102: Process Improvement and Innovation 5 years, 10 months ago

    As marketers enter the digital field, diving into analytics, web development, lead generation and more technical projects, project management becomes an important implementation. For digital marketing teams […]

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