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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kathryn Lund

Profile picture of Kathryn Lund

@kathryn-lund

Active 7 months, 4 weeks ago
@daniel-white Hey Daniel, love that you created a Music Industry group. I’m a fan of live music (as a consumer) and would love to learn more about how things actually work, and most importantly, how to help ensure that the industry comes roaring back in the near future. View
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  • Sites 6
  • Friends 27
  • Groups 8
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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, How to Brainstorm Effectively, on the site Iridian Gonzalez 3 weeks, 5 days ago

    There are many people who don’t like brainstorming and skip this important process. For some brainstorming may seem like a chore. If it seems like a chore, then there is a high chance you have been using the w […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, What is the Best Approach for a Human Centered Design Project?, on the site Iridian Gonzalez 3 weeks, 6 days ago

     

    A few weeks ago, I wrote an article about the importance of Human Centered Designs (HCD). Today’s article takes another step ahead, once you decide your project will be HCD you need to follow a series of […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, What Makes a Website a Good Website?, on the site Iridian Gonzalez 4 weeks ago

    Having a good website for any business is important because the website is usually the first impression potential customers see. Good websites let people know a lot about the business like who they are, what […]

  • Profile picture of Arpana

    Arpana wrote a new post, Ecommerce & Digital Marketing Process Flows at Villeroy & Boch, on the site Arpana Shekhar 1 month, 1 week ago

    Recently in a team meeting, I introduced myself as someone who has one foot in the marketing team and another in the e-commerce because my current role is in digital marketing, but my position is part of an […]

  • Profile picture of Arpana

    Arpana wrote a new post, Designing Four Types of User Journey's on an E-commerce Website, on the site Arpana Shekhar 1 month, 2 weeks ago

    E-shopping is no more a new concept in 2022 however, understanding the behavior, needs, and pain points of different types of shoppers and ensuring a frictionless user experience on the site is still a dream for […]

  • Profile picture of Arpana

    Arpana wrote a new post, Improving UX with Growth Driven Design, on the site Arpana Shekhar 1 month, 3 weeks ago

    In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly wrote a new post, All Posts, on the site Maddie Donnelly 3 months, 1 week ago

    This is a page to view all my posts throughout grad school.  Seemed easier to view with all available in one spot rather than it showing just my most recent  posts.

    ‘The Social Dilemma’

    Can’t go to a gym b […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 4 months ago

    Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 4 months, 1 week ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly wrote a new post, Graduate Coursework, on the site Maddie Donnelly 5 months, 2 weeks ago

    MIS 5001 – Information Technology Management (Fall 2020)

    During the start of the semester, my class and I were taught about systems and architecture. From system processes to ERPs, we were taught how IT and i […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Influencer Marketing Becoming an Important Business Strategy, on the site Iridian Gonzalez 6 months, 1 week ago

    Hello everyone!

    I am back with another blog post. Today I will be sharing my thoughts about using influencers as a marketing strategy and why more businesses are starting to use this strategy.

    This year […]

  • Profile picture of Arpana

    Arpana wrote a new post, IoT in Telehealth Care Industry, on the site Arpana Shekhar 6 months, 2 weeks ago

    Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the […]

  • Profile picture of Arpana

    Arpana wrote a new post, Adidas : Creating Higher Ad Relevancy with Data Insights, on the site Arpana Shekhar 6 months, 3 weeks ago

    The strategy of delivering the right message at the right time is part of German giant retailer Adidas’s effective digital marketing strategy. In today’s time, it’s crucial to understand all the touchpoints that […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Rebecca ZinnRebecca Zinn are now friends 8 months ago

  • Profile picture of Hannah Cersell

    Hannah Cersell and Profile picture of Rebecca ZinnRebecca Zinn are now friends 8 months ago

  • Profile picture of Erin Mihalik

    Erin Mihalik and Profile picture of Rebecca ZinnRebecca Zinn are now friends 8 months ago

  • Profile picture of Chand Patel

    Chand Patel and Profile picture of Rebecca ZinnRebecca Zinn are now friends 8 months ago

  • Profile picture of Amber Bethune

    Amber Bethune wrote a new post, (no title), on the site SocialScope 8 months, 1 week ago

    Click here to see Project Deck

  • Profile picture of Lesley Westerfer

    Lesley Westerfer wrote a new post, How Cypress will Make Money, on the site Cypress 8 months, 1 week ago

    How Money Grows on Trees
    At Cypress, our data will be critical in building the best product for tracking customers’ rewards and creating more personalized offers. We plan to help users and small business with o […]

  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Meeting with Mentor Debbie: 12/13/21, on the site Momento 8 months, 1 week ago

    Last meeting with Debbie before capstone presentation!

    Momento team ran through the presentation for feedback:

    Introduce the next person who’s speaking – just quickly. Like Jen did “Now to April to talk […]

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Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

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