Kathryn Lund

I went to Iceland in 2018 for a long weekend and loved it! It’s hilarious that they did this mockery of Zuckerberg’s announcement! I think it’s so funny how many memes have popped up about Meta and Facebook. I wrote my latest eportfolio post about this – do you think that the memes are helping our hurting the Meta brand? They definitely keep the conversation going longer than it would have if the announcement hasn’t been so weird.

Ha, this is very timely and funny! I agree with Kathy that all the memes have kept the conversation going a lot longer. I went back to watch the original post on Meta’s Youtube channel and saw that it hadn’t even reached 1M views. I find that very interesting and it definitely has me questioning Meta’s interest and likability factor. This goes back to our Mobile Marketing class discussion about use of social media/privacy. It seems that some of our classmates are moving away from it all and perhaps the general public is too.

Love this so much. It makes me want to drop everything and go to Iceland. I love how other brands are mocking Meta’s new stance on VR. Iceland’s tourism team needs a raise. I wish I could see data on how many people booked trips to Iceland and see if there is a correlation to this video’s views

Great parody and great opportunity to take advantage of what’s going on in real-time. Looks like Iceland made a push to get more tourism. Curious if they marketed through Facebook.. I mean Meta!

This is amazing and what a great way to incorporate humor with tourism!!! I wonder why ICELAND felt the need to promote themselves as a country to visit though? Do you think there has been a lack of tourism regardless of COVID?

HA! Great share. Iceland is pretty magical and this certainly captures the spirit of the culture I experienced when visiting years ago…

I think this is really interesting and definitely has potential, but it is hard to imagine a world where another company unseats Google from its position of power. That said, I hope it does give Google a run for its money!

Ooooooo interesting! Here are my thoughts:

1. I like the logo very much — especially for a search engine. Very refreshing.
2. I like the positioning + value proposition
3. I like the simplicity of the website, especially the primary light grey + black font… has this very minimalist Wikipedia or Craigslist vibe to it, but more modern
4. I love that they offer up joining the Slack community right up top
5. I love the hover state…. hover + BOOM, color!
6. I’m happy there’s going to be some competition in this space; DuckDuckGo freaks me out bc all of the ultra-conservatives in my life that use it, and that just makes me uncomfortable that a certain psychographic of folx use a single platform… feels isolated and rabbit-holey!

I appreciate this!!!!
Jb

Agree with Jen that the logo and color is amazing. I also agree with Erin that it will take alot for this browser to grab any users from Google’s tight grasp. I wonder what makes this different from browsers like DuckDuckGo. How will the company make money if it won’t track or sell users’ data? THere’s alot of questions coming from my head but this is really interesting

Thank you for sharing Kathryn, As someone who works in paid advertising, I am definitely aware of how Google dominates the search engine space. For context, majority of my clients either allocate all their paid search budget to Google or do a 90%/10% split between Google and Bing. The truth is even with endless funds Bing is just not able to spend in the way Google can nor does it yield great CTR results. I am excited to see how this new search engine is going to play a part in the space and if Ill be able to recommend it to my clients.

Although this is a great site (I just got to check it out for the first time!) I do not think that it will be my default browser as I personally like my data being tracked so that I can received targeted searches. This is a great alternative for those who are extremely cautious with their data and is a great investment for the future from SalesForce,

Before the pandemic I had never used Twitch before because I thought that it was an app mainly for gamers, and I’m not a part of that community. Like you said in your post, many artists used it to hold live shows and thats’s how I started using it. I don’t use it much now but I do see the appeal of the platform! I haven’t checked out the other content they have on the app but the fact that they create more content than in available on Netflix is very shocking to me. I think I may have to give the app another look!

Twitch ranked 37th globally for overall internet engagement. So it’s no surprise that Twitch is primarily for video gamers in the U.S., but it ranks 4th in line after (Youtube, FB, Insta, Twitter). Amazon purchased Twitch back in August 2014 for $970 million. Amazon’s Prime service comes with a premium Twitch subscription which I recently found out. Since the data leak in October 2021, which included info on creator payouts, I’m sure influencer marketing managers must be creative with their strategies.
Just in the year, 2021 Twitch achieved:
– 1274 BILLION minutes watched this year so far
– 8.7 MILLION unique creators streaming each month
– 2,808,000 average concurrent viewers
– 106,100 average concurrent streamers

Hi Kathryn! Thanks for the post! Just to offer some alternative things, I have quite a few friends that will watch Twitch streams of things you wouldn’t expect. One of my friends watches someone on Twitch that records themselves following along to Bob Ross’ paint guides. My cousin watches streamers do live-action fun things, like drive in cars really fast or perform skydiving feats.

A Japanese hotel gave 3 guests free stay if they were willing to livestream themselves the whole time they were there. Quite a few people took them up on their offer, which worked as a strangely weird promotional effort by the hotel (which had to have worked in some capacity because I’m talking about it here).

There’s quite a few niche communities, but I’ve personally never participated– there’s something so creepy to me about watching another person as they do something live.

Wow I had no idea that Twitch offered more than just game streaming. I feel like the way they market themselves doesn’t help to open it up to other people. When I see ads about Twitch (or at least the ones I can remember) they are all about gaming. I would like to learn more about their marketing strategy and find out why they aren’t marketing the other sides of Twitch.

I agree with many of you by saying that since I’m not a gamer, Twitch didn’t seem like the platform for me. My nephews use it for that purpose and I always ask “How do you find watching someone else play a video game so entertaining?”. same for kids that watch other kids play with toys on YouTube. Different generation, different trends. After a quick research, I learned that 41% of viewers on Twitch are between the ages of 16 to 24 years old which means that college students make up a large portion of the consumption of this form of entertainment. I predict that college students will play huge role in growing the gaming industry even more and it may become as competitive as other college sports. This will be interesting to see.

I don’t use Twitch and probably wouldn’t even know about it, but my husband just watches Twitch all day long in the background while he’s working. I wouldn’t have realized how many people are actually using the platform if I didn’t hear about it from him. He has his favorite streams, and the people who he watches serve as influencers for him. They help him decide what video games to play, and he even buys their merch. From a marketer’s perspective, I can see how gamers like him would be a huge segment to target – but they won’t reach me on that platform!

I have been on Twitch and have really seen how the platform has changed. Twitch in particular has dealt with the up and downs of competitors like YouTube and Afreeca. I know that it has been branching out from pure game streaming to other things, but I will be more interested to see how Twitch handles the new content. There was a trend when they were banning people streaming in hot tubs.

Thank you for sharing Kathryn. Before the pandemic I had no idea what Twitch even was and even after I have only seen the gaming side of it. I know the platform has had some very successful creators filming themselves play fortnite. I wonder why Twitch did not use its newly found popularity to market its other streaming services during a time the world was looking for ways the be entertained.

Hey Kathryn! I, too, am not an avid Twitch user but because of my job I work with many Twitch channels on producing content featuring my artists. There’s podcasts we work with that go live on Twitch first before releasing the recording on other platforms, and there’s music magazines – like SPIN – who have invested in their own Twitch channel for musician takeovers.
It’s true Twitch has evolved from gaming. It’s more-so a YouTube competitor than anything else.
I think the reason people gravitate to Twitch is the user experience. It reminds me of AIM a bit.

How interesting that you bring this channel to center of attention! I actually have not heard much of it myself so thank you for sharing the link to learn more. Gaming has always been an industry I have been interested in and hope to one day be part of. I definitely think that being aware of the importance of this community is imperative for many other industries like music that you had mentioned. Marketing is always surprising me with all the new ways we can reach our audience, things like Twitch is why I never want to leave the industry.