@katherine-m-bex
active 1 month, 1 week ago-
Katherine M Bex wrote a new post, Top 5 Local Outdoor Adventures To Do With Your Family, on the site Epic Trek 2 months, 2 weeks ago
The Pandemic has us all scrambling these days in desperate search of fun activities to do outdoors. Let’s face the reality, it’s been a bad year for us all. However, for the average American teen 2020 has […]
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Katherine M Bex wrote a new post, 3 Outdoor Adventures To Do With Older Kids, on the site Epic Trek 2 months, 2 weeks ago
If your kids are anything like mine, gone are the days when they were interested in Disney type vacations. They are constantly talking about travels to unique places and I’m bombarded with seeing a lot of […]
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Katherine M Bex wrote a new post, The Ultimate Guide To Planning The Best Vacation With Teens, on the site Epic Trek 2 months, 3 weeks ago
Find out what your family is interested in
The first step in taking the Ultimate family vacation that will wow your family is figuring out what you can do that might interest the group. Epic Trek’s proprietary […]
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Katherine M Bex wrote a new post, Setting Up Your Social: A Basic Guide For Getting Started, on the site Katherine Bex 3 months, 2 weeks ago
Brands, listen up, this can be helpful as you navigate the ins and outs of creating and enhancing your social presence. The following is a guide intended to prepare you for life beyond the one-way posting […]
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Katherine M Bex posted a new activity comment 4 months ago
That’s a really great point, James. Plus, I really question whether the general public knows the true extent to which their privacy is breached. What may seem like an okay exchange for knowing my email and buying habits might not be worth knowing the location of the places I may drop my girls off for school and sports!
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Katherine M Bex posted a new activity comment 4 months ago
Sorry you had to go through this for what seems like an innocent and generous public service!!! This is certainly one of those wow moments in my opinion. My knee jerk is to say “no way you don’t need to tell them where you are going for PTO!!!!” Looking into this it seems that this is a frequent enough question that employers do have this right as…[Read more]
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Katherine M Bex wrote a new post, The Risky Business of Risky Permissions, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 4 months ago
What’s It Worth to You?
It was an interesting conversation we had in-class about the amount of personal data collected through mobile apps. Which led me to question the general feelings of the general public […]
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Katie – This is awesome.
I was thinking about Greg’s comments with his Amazon Prime Credit Card – 5% off of purchases on Amazon and that he’s essentially selling his data for a 5% coupon. (I think I captured that right at least).
The question I have – what negotiating power do we really have? I can’t exactly email Jeff Bezos and say, “sorry… I need 10% off to do this credit card. What do you say to that ‘bro?” For now I guess it’s 5% or 0% and maybe some discount is better than no discount?
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That’s a really great point, James. Plus, I really question whether the general public knows the true extent to which their privacy is breached. What may seem like an okay exchange for knowing my email and buying habits might not be worth knowing the location of the places I may drop my girls off for school and sports!
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Listen James, it’s 5% back at Amazon and 2% back everywhere else. Those little points add up!
Which is of course my way of deflecting this back to all of you. Regardless of your credit card of choice (unless you’re 100% paper money, in which case “Bravo!), we all make this decision in some way. I just chose to take my payment from Amazon.
I don’t have a Amazon credit card; it’s a Chase card. All of their cards (and all other card options) offer some form of cash back, travel miles, etc. enticement. It’s a dual purpose incentive to get you to spend more and monetize your debt via interest that more than offsets the rebate, but if you don’t think all credit cards are monetizing their client’s purchase behaviors…
https://www.americanexpress.com/us/business/amex-advance/audiences.html
https://www.mastercardservices.com/en/mastercard-audiences-retail-insights-holiday-season
Long before the advent of digital media put this all into overdrive, loyalty card companies sold their data to clearing houses who in turn sold that data to the credit card companies and other third parties to synthesize for market research.
The difference is what was once only possible with static, aggregate datasets can now montiored/optimized/executed in real-time [potentially] to a single device.
You can aspire to be “off the grid”, but it’s a lot more embedded in our lives than you might realize.
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And no sooner do I post this than I come across Amazon’s new Shopper program:
Amazon launches a program to pay consumers for their data on non-Amazon purchases
Another way to make money just for doing what you’re already doing!
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Katherine M Bex posted a new activity comment 4 months, 2 weeks ago
I really like the Marketoonist now – thanks for the introduction. This meme is spot on.
I agree with you, Taryne. I the persona is best told as a story. Since it’s said that it takes a consumer about 7 times to see an Advertising message (whether consciously or subconsciously), to make a purchasing decision, an Advertisers dream is to follow…[Read more]
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Katherine M Bex wrote a new post, Social Influence in the Time of COVID, on the site Katherine Bex 4 months, 3 weeks ago
Brand Influencer Spending During the Pandemic
During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big […]
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Katherine M Bex wrote a new post, The Disney Magic Band Dilemma, on the site Katherine Bex 5 months, 1 week ago
A Wired article back in 2015 states that the Disney Magic Band was created to relieve the stress of luggage logistics, ride efficiencies for guests at the park, room access, and incidentals at the resort and […]
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Katherine M Bex posted a new activity comment 5 months, 1 week ago
I can completely relate to this, Ralph!!! And yes, I have been known to order my groceries and then that night order takeout but only because it has saved me the day to focus on other projects around the house, schoolwork or spending time with the kids that I don’t want to stop.
I actually don’t think ordering anything for delivery could ever…[Read more]
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Katherine M Bex posted a new activity comment 5 months, 1 week ago
That is really funny – not that you got stuck – but the thought of being on the It’s a Small World ride, getting stuck, and then having to listen to that cloying music for 20 minutes. That’s truly terrifying. I imagine being stuck in the Briar Patch wasn’t a great time either, though. Sorry that happened to you!
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Katherine M Bex posted a new activity comment 5 months, 1 week ago
Wow, Greg! When you mentioned your experience at Be Our Guest last night it totally resonated with my own. I’m actually floored because I didn’t know about the Wired article or what was supposed to be happening before we went. Our experience went like this:
We booked on my Disney experience with our bands and meal plans months in advance like…[Read more] -
Katherine M Bex wrote a new post, Mobile, Social and The Roadmap of My Career, on the site Katherine Bex 5 months, 3 weeks ago
Mobile and Social Take Over the Marketing World
It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to con […]
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Philip Eng and
Katherine M Bex are now friends 5 months, 3 weeks ago -
Amber Bethune and
Katherine M Bex are now friends 6 months ago -
Katherine M Bex wrote a new post, I’ve Been Agile Before I Knew It, on the site Katherine Bex 6 months, 3 weeks ago
I didn’t know I was a Project Manager
I feel like I’ve been duped. I don’t really know what or why, but the wool has been removed from my eyes. My background is in Advertising Account Management, and before very […]
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Katherine M Bex wrote a new post, How To Envision With Voice Prototyping, on the site Katherine Bex 6 months, 3 weeks ago
Voice Activation is the future
Now that we have transitioned into the tech world I’m feeling the excitement of having the tools to get started. Having the foundation of knowledge for what goes into the process of […]
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Katherine M Bex posted a new activity comment 7 months, 1 week ago
Dan – amazing post! Yes we definitely jinxed each other with our topics. You did such a fantastic job explaining why the investment up front in process – especially for high stakes industry – means a world of different in time and money in the end. The semiconductor example is also a good one and I would think any other business that has to buy in…[Read more]
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Katherine M Bex posted a new activity comment 7 months, 1 week ago
Awesome post, Taryne. Love the title!!
I will admit I have been working with a blend of traditional Project Management Waterfall techniques and Agile for most of my career and never realized it had a name! From learning the Waterfall and Agile methods and reading the case – it actually only makes sense to me that all projects would be best…[Read more] - Load More
